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Branding Jury

  • D&AD Awards 2022

The design of individual brand elements and entire branding schemes. Includes new identities, brand refreshes, logos and methods of brand expression.

None

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 2101 - New Branding Schemes

    A branding identity created for a previously unbranded organisation, product or service. The work should express the brand through multiple platforms. You will be asked if the work was created for: - A micro enterprise (less than 10 employees) - An SME (10 - 250 employees) - A corporate (more than 250 employees) Work cannot be entered into both New Branding Schemes and Brand Refresh.
  • 2102 - Brand Refresh

    A rebrand of an existing organisation, product or service. The work should express the brand through multiple platforms. You will be asked if the work was created for: - A micro enterprise (less than 10 employees) - An SME (10 - 250 employees) - A corporate (more than 250 employees) Work cannot be entered into both New Branding Schemes and Brand Refresh.
  • 2103 - Campaign Branding

    Branding for a specific marketing campaign or limited product line. Includes campaign identities and elements of them.
  • 2104 - Tactical

    New branding scheme, brand refresh or temporary branding designed in response to current affairs, recent events or a trending topic.
  • 2105 - Channel Branding

    Branding for TV channels, digital channels and programmes. Includes entire identities or elements of them, e.g. stings, idents, and sponsorship bumpers.
  • 2106 - Sonic Branding

    Sonic branding that appears across various customer touchpoints to tell a brand's story. Includes audio logos, sounds and jingles created specifically for brands, as well as music curation online and in-store that reinforces a brand's identity.
  • 2107 - Logos

    Single logos or families of logos. Could be static, in-motion, or both. Includes campaign logos.
  • 2108 - Activations

    Branding of an activation or series of activations that are authentic to a brand's identity and bring the brand to life. For example pop up shops, installations, retail events. This category is not for advertising. Please enter this into the Experiential category.
  • 2109 - Digital

    Branding that lives on digital platforms. For example websites, apps, games. This subcategory is not for advertising. Please enter this into the Digital category.
  • 2110 - Print

    Branded printed communications. For example stationery, catalogues, brand handbooks and packaging. This subcategory is not for posters or press ads. Please enter these into the Press & Outdoor category.
  • 2111 - Motion

    Branded moving image work. For example inflight films, corporate presentations, event graphics, motion graphics. This subcategory is not for advertising. Please enter this into the Film category.
  • 2112 - Health & Wellbeing

    Branding created for organisations, products, services and campaigns on the subject of health and wellbeing. Includes new branding schemes, brand refreshes and system elements that are redefining the visual language of health.
  • 2113 - Creative Use of Budget

    Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here.

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