Branding Jury

Subcategories

You can enter your work in the following subcategories.

• 2101 - New Branding Schemes

  A branding identity created for a previously unbranded organisation, product or service. The work should express the brand through multiple platforms. You will be asked if the work was created for: - A micro enterprise (less than 10 employees) - An SME (10 - 250 employees) - A corporate (more than 250 employees) Work cannot be entered into both New Branding Schemes and Brand Refresh.

• 2102 - Brand Refresh

  A rebrand of an existing organisation, product or service. The work should express the brand through multiple platforms. You will be asked if the work was created for: - A micro enterprise (less than 10 employees) - An SME (10 - 250 employees) - A corporate (more than 250 employees) Work cannot be entered into both New Branding Schemes and Brand Refresh.

• 2103 - Campaign Branding

  Branding for a specific marketing campaign or limited product line. Includes campaign identities and elements of them.

• 2104 - Tactical

  New branding scheme, brand refresh or temporary branding designed in response to current affairs, recent events or a trending topic.

• 2105 - Channel Branding

  Branding for TV channels, digital channels and programmes. Includes entire identities or elements of them, e.g. stings, idents, and sponsorship bumpers.

• 2106 - Sonic Branding

  Sonic branding that appears across various customer touchpoints to tell a brand's story. Includes audio logos, sounds and jingles created specifically for brands, as well as music curation online and in-store that reinforces a brand's identity.

• 2107 - Logos

  Single logos or families of logos. Could be static, in-motion, or both. Includes campaign logos.

• 2108 - Activations

  Branding of an activation or series of activations that are authentic to a brand's identity and bring the brand to life. For example pop up shops, installations, retail events. This category is not for advertising. Please enter this into the Experiential category.

• 2109 - Digital

  Branding that lives on digital platforms. For example websites, apps, games. This subcategory is not for advertising. Please enter this into the Digital category.

• 2110 - Print

  Branded printed communications. For example stationery, catalogues, brand handbooks and packaging. This subcategory is not for posters or press ads. Please enter these into the Press & Outdoor category.

• 2111 - Motion

  Branded moving image work. For example inflight films, corporate presentations, event graphics, motion graphics. This subcategory is not for advertising. Please enter this into the Film category.

• 2112 - Health & Wellbeing

  Branding created for organisations, products, services and campaigns on the subject of health and wellbeing. Includes new branding schemes, brand refreshes and system elements that are redefining the visual language of health.

• 2113 - Creative Use of Budget

  Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here.