D&AD New Blood Awards 2023

Kick start your career in advertising and design with an award for students, graduates, and aspiring creatives.

The entry deadline for 2023 has now passed and the winning work will be available to view in May. Pencil levels will be announced at the New Blood Awards 2023 ceremony taking place on Thursday, 6 July.

Real briefs, set by real clients, judged by the industry's top creatives

New Blood Awards is open to advertising, design, digital and marketing students, recent graduates and emerging creatives worldwide. It's your opportunity to land a job in the creative industry by getting a head start while you're still at university or gaining the exposure you need to kick start your creative career.

Questions about your brief?

Please note: The brands who participate in New Blood Awards generously supply information about their brand in order to help you answer their brief. Please be careful how you use this information. If you have questions, get in touch with newblood@dandad.org in the first instance. Please avoid using brand's community and online spaces to enquire about the brief.

New Blood: The Portfolios

The Portfolios competition recognises excellent portfolio websites across a number of disciplines including Advertising, Animation, Illustration, Graphic Design, Digital. Share your email here and we'll let you know the moment the The Portfolios is open.

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Meet the creatives who will be judging your work

Key dates

- October 2022 — D&AD New Blood briefs launch
  
  D&AD New Blood briefs launch
- Top brands issue real world briefs
- February 2023 — Entry site opens
  
  Entry site opens
- Enter your response to the brief
- 21 March 2023 — Entry deadline
  
  Entry deadline
- Enter your work by 5pm GMT
- April–May 2023 — New Blood judging
  
  New Blood judging
- Judges decide on Pencils
- Late May 2023 — Winners revealed
  
  Winners revealed
- Winners will be announced without Pencil levels
- July 2023 — D&AD New Blood Ceremony
  
  D&AD New Blood Ceremony
- Pencil levels revealed at the ceremony

Everything you need to know

Download the briefs

Here they are, in all their glory. Take them in and take them on.

New Blood Academy 2022

Tips & tricks

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Real clients, real briefs, real experience

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New Blood Team

+44 (0) 207 840 1111
Contact D&AD New Blood

Partnerships Team

+44 (0) 207 840 1129
Contact Sammi

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New Blood Academy

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D&AD New Blood Awards 2023

Real briefs, set by real clients, judged by the industry's top creatives

Questions about your brief?

New Blood: The Portfolios

Thanks for signing up to hear more about D&AD x Editor X!

Meet the creatives who will be judging your work

A rough guide to guiding your students through their New Blood entry.

Make sure your entry stands out at judging with these need-to-know tips.

Essential information on who can enter D&AD New Blood Awards and how to do it.

All the nitty gritty small print that you need to respond to a New Blood Awards Brief.

Download the briefs

New Blood Academy 2022

Creative Directors reveal where they look for inspiration, and where their ideas come from.

L.A. Ronayne shares her killer tips on how to make your ideas next-level

Your step-by-step guide to making your work more brave, and more ballsy.

Stuck for ideas? Try these 6 tips to get you back on track

Before you find that winning idea, craft it and enter it – you have to do the hardest part. Start.

Henry Hicks knows just what it takes to create work for change

What makes big ideas 'big'? Simple. It’s the fact that they’re, simple.

Use real connections and tangible experiences to bring your experiential activations to life.

Keep your eyes on the prize, with tips from New Blood Alumni

Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?

Are you onto a winner? Try asking yourself these five key questions

Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.

These ideas created more than just a reaction. They provoked real action.

We’re throwing a spotlight on purveyor of ‘mammamerch’, Mère Soeur

Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.

Here's how to turn that difficult creative challenge into a chance to shine

Keen to impress? Get the inside scoop on what the Judges want

Ready to get the Judges’ attention? This is how you do it

Vikki Ross reminds us why words are the copywriter's weapon of choice

The best creative work knows what’s next and how to change it up

Get down to the nuts and bolts with a brief-busting exercise

Understand the issue that's affecting the industry as a whole

Learn how to turn facts and figures into creative building blocks

How about using your New Blood entry to get people talking?

See our handy cheat sheet to find out what each Pencil represents

Discover the organisations and initiatives bringing new blood into the industry

Get in touch

New Blood Team

Partnerships Team

Quick Links