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Real briefs, set by real clients, judged by top creatives.

Reckon you’ve got what it takes to make it in adland? Keen to show those industry folk who’s boss? If you’re a student or a recent grad or simply an aspiring creative between 18 and 24, now’s your time to shine.

We’ve got 17 real world briefs to get stuck into, set by some of the biggest brands. Designed to put you through your creative paces, and spanning everything from branding and board game design to copywriting, content and campaigns, you definitely won't be short of challenges to choose from. 

Our eligibility has changed slightly for those in full-time employment. If you’re in any doubt, check out our handy downloadable FAQs.

What are you waiting for? Knock our Judges' socks off.

Everything You Need to Know

New Blood Awards 2018 Briefs & Side Hustle

The 17 briefs plus one shiny new category are waiting for you below. They cover design, illustration, copywriting, campaigns and more. Please register or log in to download.

Key Dates

Tips & Tricks

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Be the first in the know. Sign up for articles and videos to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.

Get In Touch

New Blood Team
General Enquiries
+44 (0) 20 7840 1111
Contact D&AD New Blood
Amanda Moorby
Partnerships
+44 (0) 207 840 1129
Contact Amanda
Emma Nabridnyj
Press Enquiries
+44 (0) 20 7840 1158
Contact Emma

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