Briefs live
- When
- October 2026
- Info
- Top brands issue real world briefs
Real brands. Real briefs. Our awards for students and emerging creatives build portfolios, kickstart careers and get you noticed.
The New Blood Awards discover and showcase the fiercest new talent in design, advertising and beyond.
New Blood briefs 2027
Whether you think in type, motion, strategy, experience, words or worlds — there’s a brief here waiting for your perspective.
Discover hints and tips
“The Big Brief in 2027” is a free course here to help you discover hints and tips to put you on your way to winning an elusive Yellow Pencil as part of the New Blood Awards 2027.
Key events
Unmissable dates
Free online course launch
- When
- October 2026
- Info
- Supporting students with their entries
Entry site open
- When
- End of January 2027
- Info
- Start to upload your submissions
Judges announced
- When
- February 2027
- Info
- Find out who will be judging your work
Application deadline
- When
- 11 March 2027, 17:00 GMT
- Info
- Submit your entries to be in with a chance of taking home a D&AD New Blood Pencil
Judging
- When
- April–May 2027
Results (without Pencil levels)
- When
- Mid-May 2027
Ceremony
- When
- 29 June 2027
- Info
- Pencil levels revealed at the ceremony
Briefs live
- When
- October 2026
- Info
- Top brands issue real world briefs
Free online course launch
- When
- October 2026
- Info
- Supporting students with their entries
Entry site open
- When
- End of January 2027
- Info
- Start to upload your submissions
Judges announced
- When
- February 2027
- Info
- Find out who will be judging your work
Application deadline
- When
- 11 March 2027, 17:00 GMT
- Info
- Submit your entries to be in with a chance of taking home a D&AD New Blood Pencil
Judging
- When
- April–May 2027
Results (without Pencil levels)
- When
- Mid-May 2027
Ceremony
- When
- 29 June 2027
- Info
- Pencil levels revealed at the ceremony
Briefs live
- When
- October 2026
- Info
- Top brands issue real world briefs
Free online course launch
- When
- October 2026
- Info
- Supporting students with their entries
Entry site open
- When
- End of January 2027
- Info
- Start to upload your submissions
Judges announced
- When
- February 2027
- Info
- Find out who will be judging your work
Application deadline
- When
- 11 March 2027, 17:00 GMT
- Info
- Submit your entries to be in with a chance of taking home a D&AD New Blood Pencil
Judging
- When
- April–May 2027
Results (without Pencil levels)
- When
- Mid-May 2027
Ceremony
- When
- 29 June 2027
- Info
- Pencil levels revealed at the ceremony
Info & guides
Download everything you need to know:
Essential infoNailing your entryPreparing your entriesTerms and conditionsWhat winning meansBuy now
The New Blood Pencil case
Explore more
Transform your approach to research with the "five Cs"
A strategist shares tips for emerging creatives on structuring your research process
How this New Blood Black Pencil-winner’s strategy landed the top award
A mid-weight art director on working abroad, winning awards and the importance of networking
Transform your approach to research with the "five Cs"
A strategist shares tips for emerging creatives on structuring your research process
How this New Blood Black Pencil-winner’s strategy landed the top award
A mid-weight art director on working abroad, winning awards and the importance of networking
Transform your approach to research with the "five Cs"
A strategist shares tips for emerging creatives on structuring your research process
How this New Blood Black Pencil-winner’s strategy landed the top award
A mid-weight art director on working abroad, winning awards and the importance of networking
