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D&AD New Blood Awards 2018
This year's winners have been announced. See the Pencil-winning projects below; browse by Briefs or Pencil Levels.
Real Briefs, Set by Real Clients, Judged by Top Creatives
Reckon you’ve got what it takes to make it in adland? Keen to show those industry folk who’s boss? If you’re a student or a recent grad or simply an aspiring creative between 18 and 24, now’s your time to shine.
We’ve got 17 real world briefs to get stuck into, set by some of the biggest brands. Designed to put you through your creative paces, and spanning everything from branding and board game design to copywriting, content and campaigns, you definitely won't be short of challenges to choose from.
Our eligibility has changed slightly for those in full-time employment. If you’re in any doubt, check out our handy downloadable FAQs.
What are you waiting for? Knock our Judges' socks off.
Briefs, Judges and Winners
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New Blood Side Hustle with AdobeSee Winners
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adidas BriefSee Winners
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Antalis BriefSee Winners
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Bacardi BriefSee Winners
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BBC BriefSee Winners
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Beano BriefSee Winners
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Burger King BriefSee Winners
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Digital McKinsey BriefSee Winners
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Dropbox Paper BriefSee Winners
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giffgaff BriefSee Winners
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Hasbro BriefSee Winners
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Hellmann's BriefSee Winners
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Hotel Indigo BriefSee Winners
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JCDecaux BriefSee Winners
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John Lewis BriefSee Winners
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Microsoft BriefSee Winners
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Nationwide & Shelter BriefSee Winners
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Pearson BriefSee Winners
Pencil Levels
The D&AD New Blood Awards Pencil levels have been announced. See who won what, below.
Everything You Need to Know
Learn how to get your New Blood entries all ship-shape and ready to submit.
Download PDF
Not sure what each of the D&AD New Blood Pencil levels mean? Read this.
Download PDF
Essential information on who can enter D&AD New Blood Awards and how to do it.
Download PDF
All the nitty gritty small print that you need to respond to a New Blood Awards Brief.
Download PDF
Key Dates
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Autumn 2017
D&AD New Blood Briefs Launch
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Top brands issue real world briefs
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7 February 2018
Entry Site Opens
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Enter your response to the brief
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20 March 2018
Entry Deadline
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Enter your work by 5pm GMT
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May 2018
New Blood Judging
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Winners will be revealed
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12 July 2018
D&AD New Blood Ceremony
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Pencil Levels will be revealed
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12 - 14 July 2018
D&AD New Blood Festival
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London
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July 2018
D&AD New Blood Academy
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An exclusive boot camp for New Blood Pencil winners
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Tips & Tricks
L.A. Ronayne has got a few killer tips on how to make your ideas next-level
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Henry Hicks knows just what it takes to create work for change
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Before you find that winning idea, craft it and enter it – you have to do the hardest part. Start.
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We’re throwing a spotlight on purveyor of ‘mammamerch’, Mère Soeur
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What makes big ideas 'big'? Simple. It’s the fact that they’re, simple.
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Use real connections and tangible experiences to bring your experiential activations to life.
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Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.
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These ideas created more than just a reaction. They provoked real action.
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Keep your eyes on the prize, with some tips from New Blood Alumni
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Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?
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Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.
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Stuck for ideas? Try these 12 tips to get you back on track
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Here's how to turn that difficult creative challenge into a chance to shine
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Keen to impress? Get the inside scoop on what the Judges want
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Ready to get the Judges’ attention? This is how you do it
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Vikki Ross reminds us why words are the copywriter's weapon of choice
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New Blood Judges share some heavy hints on how to win big
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The best creative work knows what’s next and how to change it up
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Get down to the nuts and bolts with a brief-busting exercise
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Are you onto a winner? Try asking yourself these five key questions
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Understand the issue that's affecting the industry as a whole
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Learn how to turn facts and figures into creative building blocks
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How about using your New Blood entry to get people talking?
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Read how a former Pencil winner embraced creative bravery
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See our handy cheat sheet to find out what each Pencil represents
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Discover the organisations and initiatives bringing new blood into the industry
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Keep Up To Date
Be the first in the know. Sign up for articles and videos to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.
