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D&AD New Blood Awards 2018
The Awards are open to students, recent grads of any age, and aspiring creatives aged between 18 to 24, and will get you prepped and primed to launch your career.
We're now closed for entry, but you can still see the 2018 briefs below. Judging will take place in May with the winners announced shortly afterwards. Pencil Levels will be revealed on 12 July at the D&AD New Blood Ceremony.
Real Briefs, Set by Real Clients, Judged by Top Creatives
Reckon you’ve got what it takes to make it in adland? Keen to show those industry folk who’s boss? If you’re a student or a recent grad or simply an aspiring creative between 18 and 24, now’s your time to shine.
We’ve got 17 real world briefs to get stuck into, set by some of the biggest brands. Designed to put you through your creative paces, and spanning everything from branding and board game design to copywriting, content and campaigns, you definitely won't be short of challenges to choose from.
Our eligibility has changed slightly for those in full-time employment. If you’re in any doubt, check out our handy downloadable FAQs.
What are you waiting for? Knock our Judges' socks off.
Everything You Need to Know




New Blood Awards 2018 Briefs & Side Hustle
The 17 briefs plus one shiny new category are waiting for you below. They cover design, illustration, copywriting, campaigns and more. Please register or log in to download.





































Key Dates
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Autumn 2017
D&AD New Blood Briefs Launch
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Top brands issue real world briefs
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7 February 2018
Entry Site Opens
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Enter your response to the brief
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20 March 2018
Entry Deadline
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Enter your work by 5pm GMT
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May 2018
New Blood Judging
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Winners will be revealed
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12 July 2018
D&AD New Blood Ceremony
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Pencil Levels will be revealed
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12 - 14 July 2018
D&AD New Blood Festival
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London
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July 2018
D&AD New Blood Academy
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An exclusive boot camp for New Blood Pencil winners
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Meet The Creatives Who Will Be Judging Your Work
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New Blood Side Hustle with Adobe Brief Jury
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adidas Brief Jury
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Antalis Brief Jury
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Bacardi Brief Jury
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BBC Brief Jury
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Beano Brief Jury
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Burger King Brief Jury
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Digital McKinsey Brief Jury
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Dropbox Paper Brief Jury
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giffgaff Brief Jury
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Hasbro Brief Jury
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Hellmann's Brief Jury
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Hotel Indigo Brief Jury
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JCDecaux Brief Jury
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John Lewis Brief Jury
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Microsoft Brief Jury
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Nationwide & Shelter Brief Jury
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Pearson Brief Jury
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White Pencil Jury
Tips & Tricks


























We Want to See What You've Done
We're now closed for entry. Judging will take place in May with the winners announced shortly afterwards. Pencil Levels will be revealed on 12 July at the D&AD New Blood Ceremony.
Keep Up To Date
Be the first in the know. Sign up for articles and videos to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.