D&AD New Blood Awards 2022

Kick start your career in advertising and design with an award for students, graduates, and aspiring creatives.

The New Blood Awards 2022 briefs are here. Now’s the time to grab your goals, and maybe even a Pencil. Enter before the 22 March deadline.

Enter now
Download briefs
Tutor pack
Judges
Tips & tricks
Online course

New Blood: The Portfolios

The Portfolios competition recognises excellent portfolio websites across a number of disciplines including Advertising, Animation, Illustration, Graphic Design, Digital and Commercial Photography.

Deadline to enter 14 June 2022.

Real briefs, set by real clients, judged by the industry's top creatives

New Blood Awards is open to advertising, design, digital and marketing students, recent graduates and emerging creatives worldwide. It's your opportunity to land a job in the creative industry by getting a head start while you're still at university or gaining the exposure you need to kick start your creative career.

Free Entries Initiative

D&AD are committed to ensuring that the New Blood Awards are inclusive, enabling everyone with the talent and drive to succeed to be recognised. We are conscious that some participants may not have access to funds making it difficult for them to pay the fee that enables them to enter the awards. D&AD can offer a limited number of free entries for individuals who match the following criteria:

• Not currently studying and are unemployed
• Receiving government benefits
• Have received a University/College hardship grant
• Receiving means tested bursaries for study

If you do not match the above criteria however believe you have mitigating circumstances to allow you free entry for other reasons, please let us know and we will assess your case.

Please note even if you meet the criteria above, we cannot guarantee free entry as this will be allocated on a first come, first served basis.

Download the briefs

Here they are, in all their glory. Take them in and take them on.

The Case For Her & Project Drawdown Brief

D&AD New Blood Toolbox, presented by Canva

With thousands of professional templates, images, fonts, and quality content to choose from, use Canva to take your ideas to the next level.

From brainstorming and collaborating with teammates to answering your client’s brief and presenting your winning idea, Canva supports you at every step of the pitch process.

Try Canva Pro free for 6 months to unlock premium content and features. This is a limited offer so click here now to redeem your free trial, using code NEWBLOOD

Key dates

- 19 October 2021 — D&AD New Blood briefs launch
  
  D&AD New Blood briefs launch
- Top brands issue real world briefs
- January 2022 — Entry site opens
  
  Entry site opens
- Enter your response to the brief
- 22 March 2022 — Entry deadline
  
  Entry deadline
- Enter your work by 5pm GMT
- April–May 2022 — New Blood judging
  
  New Blood judging
- Judges decide on Pencils
- Late May 2022 — Winners revealed
  
  Winners revealed
- Winners will be announced without Pencil levels
- 14 July 2022 — D&AD New Blood Ceremony
  
  D&AD New Blood Ceremony
- Pencil levels revealed at the ceremony

Meet the creatives who will be judging your work

Keep up to date

Be the first in the know. Sign up for articles and videos to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.

Get in touch

New Blood Team

+44 (0) 207 840 1111
Contact D&AD New Blood

Partnerships Team

+44 (0) 207 840 1129
Contact Sammi

Press Team

Contact Bianca
Contact Jack

Quick Links

New Blood Festival
New Blood Academy

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D&AD New Blood Awards 2022

New Blood: The Portfolios

Real briefs, set by real clients, judged by the industry's top creatives

Free Entries Initiative

Download the briefs

D&AD New Blood Toolbox, presented by Canva

Key dates

Meet the creatives who will be judging your work

A rough guide to guiding your students through their New Blood entry.

Make sure your entry stands out at judging with these need-to-know tips.

Essential information on who can enter D&AD New Blood Awards and how to do it.

All the nitty gritty small print that you need to respond to a New Blood Awards Brief.

Creative Directors reveal where they look for inspiration, and where their ideas come from.

L.A. Ronayne shares her killer tips on how to make your ideas next-level

Your step-by-step guide to making your work more brave, and more ballsy.

Stuck for ideas? Try these 6 tips to get you back on track

Before you find that winning idea, craft it and enter it – you have to do the hardest part. Start.

Henry Hicks knows just what it takes to create work for change

What makes big ideas 'big'? Simple. It’s the fact that they’re, simple.

Use real connections and tangible experiences to bring your experiential activations to life.

Keep your eyes on the prize, with tips from New Blood Alumni

Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?

Are you onto a winner? Try asking yourself these five key questions

Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.

These ideas created more than just a reaction. They provoked real action.

We’re throwing a spotlight on purveyor of ‘mammamerch’, Mère Soeur

Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.

Here's how to turn that difficult creative challenge into a chance to shine

Keen to impress? Get the inside scoop on what the Judges want

Ready to get the Judges’ attention? This is how you do it

Vikki Ross reminds us why words are the copywriter's weapon of choice

The best creative work knows what’s next and how to change it up

Get down to the nuts and bolts with a brief-busting exercise

Understand the issue that's affecting the industry as a whole

Learn how to turn facts and figures into creative building blocks

How about using your New Blood entry to get people talking?