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D&AD New Blood Awards 2017
New Blood is vital. New Blood shocks the system.
This year’s winners have been announced. See the Pencil-winning projects below.
See what's happening at New Blood Festival, catch all of the action as it happens on our liveblog.
Real briefs from major brands. Pencils to win.
New Blood is challenge. New Blood is about new thinking. New Blood is about marking tomorrow as yours. We need New Blood.
16 of the best brands issued creative briefs in 2017. Pencils for the best work. The future for everyone.
New Blood Winners 2017 - by Pencil
This year’s Pencil levels have been announced. See who won what below.
New Blood Awards Showcase
The New Blood Awards are judged by the best in the business and set by the best brands around. Fancy seeing what the best of all that best stuff looks like? Go right ahead. All of the winning work will be on display at D&AD HQ on Cheshire Street. No booking required.
Open from 5 July to 4 August 2017
Opening hours: 10.00am - 4.00pm, weekdays only
Opening hours: 10.00am - 4.00pm, weekdays only
Everything You Need to Know
Key Dates
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Autumn 2016
D&AD New Blood Briefs Launch
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16 of the best brands have issued New Blood Awards briefs. Take them and respond.
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Early 2017
Entry Site Opens
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Enter your response to the brief
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29 March 2017
Entry Deadline
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Enter your work by 3pm GMT
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April - May 2017
New Blood Judging
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Winners will be revealed
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5-6 July 2017
D&AD New Blood Festival
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Old Truman Brewery, London
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6 July 2017
D&AD New Blood Ceremony
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Pencil levels will be revealed
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7-21 July 2017
D&AD New Blood Academy
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An exclusive boot camp for New Blood Pencil winners.
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Pencils for the best work. The future for everyone.
Tips & Tricks
Vikki Ross reminds us why words are the copywriter's weapon of choice
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Discover the organisations and initiatives bringing new blood into the industry
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Here's how to turn that difficult creative challenge into a chance to shine
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Understand the issue that's affecting the industry as a whole
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Learn how to turn facts and figures into creative building blocks
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See our handy cheat sheet to find out what each Pencil represents
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Ready to get the Judges’ attention? This is how you do it
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How about using your New Blood entry to get people talking?
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The best creative work knows what’s next and how to change it up
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Get down to the nuts and bolts with a brief-busting exercise
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Keep your eyes on the prize, with some tips from New Blood alumni
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New Blood Judges share some heavy hints on how to win big
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Are you onto a winner? Try asking yourself these five key questions
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Stuck for ideas? Try these 12 tips to get you back on track
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Keen to impress? Get the inside scoop on what the Judges want
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Read how a former Pencil winner embraced creative bravery
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Keep Up To Date
Be the first in the know. Sign up for articles and videos to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.