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D&AD New Blood Awards 2018
The Briefs are coming in October 2017... watch this space.
Real briefs from major brands. Pencils to win.
New Blood is challenge. New Blood is about new thinking. New Blood is about marking tomorrow as yours. We need New Blood.
16 of the best brands issued creative briefs in 2017. Pencils for the best work. The future for everyone.
New Blood Winners 2017 - by Pencil
This year’s Pencil levels have been announced. See who won what below.
New Blood Awards 2017 - Everything You Need to Know
Key Dates
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Autumn 2017
D&AD New Blood Briefs Launch
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Top brands issue real world briefs
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Early 2018
Entry Site Opens
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Enter your response to the brief
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20 March 2018
Entry Deadline
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Enter your work by 5pm GMT
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May 2018
New Blood Judging
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Winners will be revealed
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Summer 2018
D&AD New Blood Festival
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London
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Summer 2018
D&AD New Blood Ceremony
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Pencil levels will be revealed
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Summer 2018
D&AD New Blood Academy
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An exclusive boot camp for New Blood Pencil winners
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Pencils for the best work. The future for everyone.
Tips & Tricks
Vikki Ross reminds us why words are the copywriter's weapon of choice
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Discover the organisations and initiatives bringing new blood into the industry
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Here's how to turn that difficult creative challenge into a chance to shine
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Understand the issue that's affecting the industry as a whole
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Learn how to turn facts and figures into creative building blocks
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See our handy cheat sheet to find out what each Pencil represents
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Ready to get the Judges’ attention? This is how you do it
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How about using your New Blood entry to get people talking?
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The best creative work knows what’s next and how to change it up
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Get down to the nuts and bolts with a brief-busting exercise
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Keep your eyes on the prize, with some tips from New Blood alumni
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New Blood Judges share some heavy hints on how to win big
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Are you onto a winner? Try asking yourself these five key questions
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Stuck for ideas? Try these 12 tips to get you back on track
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Keen to impress? Get the inside scoop on what the Judges want
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Read how a former Pencil winner embraced creative bravery
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Keep Up To Date
Be the first in the know. Sign up for articles and videos to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.