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D&AD New Blood Awards 2020
Kick start your career in advertising and design with an award for students, graduates, and aspiring creatives.
This year's winners have been announced. See the Pencil-winning projects below; browse by Briefs or Pencil Levels.
Real briefs, set by real clients, judged by the industry's top creatives
New Blood Awards is open to advertising, design, digital and marketing students, recent graduates and young creatives worldwide. It's your opportunity to land a job in the creative industry. Get a head start while you're still at university or gain the exposure you need to kick start your creative career.
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Meet the 2020 winners...
Key Dates
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15 October 2019
D&AD New Blood briefs launch
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Top brands issue real world briefs
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January 2020 — Entry site opens
Entry site opens
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Enter your response to the brief
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4 May 2020
Entry deadline
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Enter your work by 5pm GMT
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1–5 June 2020 — New Blood judging
New Blood judging
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Judges decide on Pencils
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9 July 2020 — D&AD New Blood Ceremony
D&AD New Blood Ceremony
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Pencil levels revealed in an Instagram ceremony
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6–10 July 2020 — New Blood Digital Festival
New Blood Digital Festival
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Inspiring webinars and live workshops, and an exhibition of student work
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Summer 2020 — D&AD New Blood Academy
D&AD New Blood Academy
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An exclusive boot camp for New Blood Pencil winners
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Creative Directors reveal where they look for inspiration, and where their ideas come from.
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L.A. Ronayne shares her killer tips on how to make your ideas next-level
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Your step-by-step guide to making your work more brave, and more ballsy.
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Stuck for ideas? Try these 6 tips to get you back on track
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Before you find that winning idea, craft it and enter it – you have to do the hardest part. Start.
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Henry Hicks knows just what it takes to create work for change
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What makes big ideas 'big'? Simple. It’s the fact that they’re, simple.
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Use real connections and tangible experiences to bring your experiential activations to life.
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Keep your eyes on the prize, with tips from New Blood Alumni
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Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?
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Are you onto a winner? Try asking yourself these five key questions
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Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.
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These ideas created more than just a reaction. They provoked real action.
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We’re throwing a spotlight on purveyor of ‘mammamerch’, Mère Soeur
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Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.
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Here's how to turn that difficult creative challenge into a chance to shine
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Keen to impress? Get the inside scoop on what the Judges want
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Ready to get the Judges’ attention? This is how you do it
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Vikki Ross reminds us why words are the copywriter's weapon of choice
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The best creative work knows what’s next and how to change it up
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Get down to the nuts and bolts with a brief-busting exercise
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Understand the issue that's affecting the industry as a whole
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Learn how to turn facts and figures into creative building blocks
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How about using your New Blood entry to get people talking?
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See our handy cheat sheet to find out what each Pencil represents
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Discover the organisations and initiatives bringing new blood into the industry
Inspiration for students and young creatives
Each year we hit the road to talk about the briefs and give students top tips on how to win. For those whom we don't get to meet in-person, we launched a free online course.
If you're after more design and advertising inspiration — look no further. We've curated a library of portfolio tips, bold ideas and the very best in creative design work.
Keep up to Date
Be the first in the know. Sign up for articles and videos to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.
Get in Touch
New Blood Team
+44 (0) 207 840 1111
Contact D&AD New Blood
Contact D&AD New Blood
Partnerships Team
+44 (0) 207 840 1129
Contact Sammi
Contact Sammi