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D&AD New Blood Awards 2025
Kick start your career in advertising and design with an award for students, graduates, and aspiring creatives.
The New Blood Awards 2025 briefs are here. Time to flex your creative muscles and have your work seen by senior industry creatives. The entry deadline has now passed.
Real briefs, set by real clients, judged by the industry's top creatives
New Blood Awards is open to advertising, design, digital and marketing students, recent graduates and emerging creatives worldwide. It's your opportunity to land a job in the creative industry by getting a head start while you're still at university or gaining the exposure you need to kick start your creative career.
Questions about your brief?
Please note: The brands who participate in New Blood Awards generously supply information about their brand in order to help you answer their brief. Please be careful how you use this information. If you have questions, get in touch with newblood@dandad.org in the first instance. Please avoid using brand's community and online spaces to enquire about the brief.
Meet the creatives who will be judging your work
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21GRAMS
Jury President
Walter Geer III
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Christopher Ward
Jury President TBC
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D&AD Make Your Mark
Jury President
Kinney Edwards
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Depop
Jury President TBC
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giffgaff
Jury President
Shelley Smoler
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Google Cloud
Jury President
Malcolm Poynton
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Hellmann's
Jury President TBC
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HSBC
Jury President TBC
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Kraft Mac & Cheese
Jury President
Karen Boswell
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Mars Orbit
Jury President
Dan Morris
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Monotype
Jury President
Sue Daun
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Morris & Co
Jury President
Ciara Phelan
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On
Jury President
Dora Osinde
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Suntory Global Spirits
Jury President
Chloé Templeman
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War Child
Jury President
June Mineyama-Smithson
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Wise
Jury President TBC
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Xbox
Jury President
Bee Pahnke
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Yahoo
Jury President
Wain Choi
Download the briefs
Here they are, in all their glory. Take them in and take them on.
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24 October 2024
— <p>D&AD New Blood briefs launch</p>D&AD New Blood briefs launch
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Top brands issue real world briefs
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January 2025
— <p>Entry site opens</p>Entry site opens
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Enter your response to the brief
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20 March 2025
— <p>Entry deadline</p>Entry deadline
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Enter your work by 5pm GMT
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April–May 2025
— <p>New Blood judging</p>New Blood judging
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Judges decide on Pencils
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Mid-late May 2025
— <p>Winners revealed</p>Winners revealed
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Winners will be announced without Pencil levels
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July 2025
— <p>New Blood Festival</p>New Blood Festival
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Bringing industry and new creative talent face to face
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Date TBC
— <p>D&AD New Blood Ceremony</p>D&AD New Blood Ceremony
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Pencil levels revealed at the ceremony
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Summer 2025
— <p>New Blood Academy</p>New Blood Academy
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Helping selected awarded creatives hit the ground running with a ready-made network of contacts, collaborators, mentors and more
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New Blood: The Portfolios
The Portfolios competition recognises excellent portfolio websites across a number of disciplines including Advertising, Animation, Illustration, Graphic Design, Digital.
Deadline to enter: 2 June, 11.59pm BST
D&AD New Blood Academy
New Blood Academy is an intensive training programme fuelling the trajectory of hot new talent into the creative industry, in the space of just two weeks.
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Creative Directors reveal where they look for inspiration, and where their ideas come from.
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L.A. Ronayne shares her killer tips on how to make your ideas next-level
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Your step-by-step guide to making your work more brave, and more ballsy.
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Stuck for ideas? Try these 6 tips to get you back on track
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Before you find that winning idea, craft it and enter it – you have to do the hardest part. Start.
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Henry Hicks knows just what it takes to create work for change
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What makes big ideas 'big'? Simple. It’s the fact that they’re, simple.
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Use real connections and tangible experiences to bring your experiential activations to life.
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Keep your eyes on the prize, with tips from New Blood Alumni
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Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?
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Are you onto a winner? Try asking yourself these five key questions
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Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.
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These ideas created more than just a reaction. They provoked real action.
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We’re throwing a spotlight on purveyor of ‘mammamerch’, Mère Soeur
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Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.
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Here's how to turn that difficult creative challenge into a chance to shine
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Keen to impress? Get the inside scoop on what the Judges want
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Ready to get the Judges’ attention? This is how you do it
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Vikki Ross reminds us why words are the copywriter's weapon of choice
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The best creative work knows what’s next and how to change it up
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Get down to the nuts and bolts with a brief-busting exercise
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Understand the issue that's affecting the industry as a whole
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Learn how to turn facts and figures into creative building blocks
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How about using your New Blood entry to get people talking?
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See our handy cheat sheet to find out what each Pencil represents
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Discover the organisations and initiatives bringing new blood into the industry
With thanks to our New Blood Awards Brief Partners
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