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D&AD New Blood Awards 2018
The Awards are open to students, recent grads of any age, and aspiring creatives aged between 18 to 24, and will get you prepped and primed to launch your career.
We're now closed for entry, but you can still see the 2018 briefs below. Judging will take place in May with the winners announced shortly afterwards. Pencil Levels will be revealed on 12 July at the D&AD New Blood Ceremony.
Real Briefs, Set by Real Clients, Judged by Top Creatives
Reckon you’ve got what it takes to make it in adland? Keen to show those industry folk who’s boss? If you’re a student or a recent grad or simply an aspiring creative between 18 and 24, now’s your time to shine.
We’ve got 17 real world briefs to get stuck into, set by some of the biggest brands. Designed to put you through your creative paces, and spanning everything from branding and board game design to copywriting, content and campaigns, you definitely won't be short of challenges to choose from.
Our eligibility has changed slightly for those in full-time employment. If you’re in any doubt, check out our handy downloadable FAQs.
What are you waiting for? Knock our Judges' socks off.
Everything You Need to Know
Learn how to get your New Blood entries all ship-shape and ready to submit.
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Not sure what each of the D&AD New Blood Pencil levels mean? Read this.
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Essential information on who can enter D&AD New Blood Awards and how to do it.
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All the nitty gritty small print that you need to respond to a New Blood Awards Brief.
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New Blood Awards 2018 Briefs & Side Hustle
The 17 briefs plus one shiny new category are waiting for you below. They cover design, illustration, copywriting, campaigns and more. Please register or log in to download.
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Key Dates
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Autumn 2017
D&AD New Blood Briefs Launch
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Top brands issue real world briefs
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7 February 2018
Entry Site Opens
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Enter your response to the brief
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20 March 2018
Entry Deadline
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Enter your work by 5pm GMT
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May 2018
New Blood Judging
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Winners will be revealed
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12 July 2018
D&AD New Blood Ceremony
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Pencil Levels will be revealed
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12 - 14 July 2018
D&AD New Blood Festival
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London
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July 2018
D&AD New Blood Academy
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An exclusive boot camp for New Blood Pencil winners
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Meet The Creatives Who Will Be Judging Your Work
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New Blood Side Hustle with Adobe Brief Jury
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adidas Brief Jury
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Antalis Brief Jury
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Bacardi Brief Jury
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BBC Brief Jury
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Beano Brief Jury
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Burger King Brief Jury
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Digital McKinsey Brief Jury
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Dropbox Paper Brief Jury
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giffgaff Brief Jury
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Hasbro Brief Jury
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Hellmann's Brief Jury
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Hotel Indigo Brief Jury
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JCDecaux Brief Jury
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John Lewis Brief Jury
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Microsoft Brief Jury
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Nationwide & Shelter Brief Jury
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Pearson Brief Jury
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White Pencil Jury
Tips & Tricks
L.A. Ronayne has got a few killer tips on how to make your ideas next-level
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Henry Hicks knows just what it takes to create work for change
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Before you find that winning idea, craft it and enter it – you have to do the hardest part. Start.
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We’re throwing a spotlight on purveyor of ‘mammamerch’, Mère Soeur
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What makes big ideas 'big'? Simple. It’s the fact that they’re, simple.
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Use real connections and tangible experiences to bring your experiential activations to life.
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Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.
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These ideas created more than just a reaction. They provoked real action.
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Keep your eyes on the prize, with some tips from New Blood Alumni
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Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?
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Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.
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Stuck for ideas? Try these 12 tips to get you back on track
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Here's how to turn that difficult creative challenge into a chance to shine
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Keen to impress? Get the inside scoop on what the Judges want
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Ready to get the Judges’ attention? This is how you do it
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Vikki Ross reminds us why words are the copywriter's weapon of choice
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New Blood Judges share some heavy hints on how to win big
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The best creative work knows what’s next and how to change it up
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Get down to the nuts and bolts with a brief-busting exercise
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Are you onto a winner? Try asking yourself these five key questions
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Understand the issue that's affecting the industry as a whole
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Learn how to turn facts and figures into creative building blocks
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How about using your New Blood entry to get people talking?
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Read how a former Pencil winner embraced creative bravery
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See our handy cheat sheet to find out what each Pencil represents
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Discover the organisations and initiatives bringing new blood into the industry
Read Now
We Want to See What You've Done
We're now closed for entry. Judging will take place in May with the winners announced shortly afterwards. Pencil Levels will be revealed on 12 July at the D&AD New Blood Ceremony.
Keep Up To Date
Be the first in the know. Sign up for articles and videos to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.