- Loading…
D&AD New Blood Awards 2017
New Blood is vital. New Blood shocks the system.
This year’s winners have been announced. See the Pencil-winning projects below.
Real briefs from major brands. Pencils to win.
New Blood is challenge. New Blood is about new thinking. New Blood is about marking tomorrow as yours. We need New Blood.
16 of the best brands issued creative briefs in 2017. Pencils for the best work. The future for everyone.
New Blood Awards Showcase
The New Blood Awards are judged by the best in the business and set by the best brands around. Fancy seeing what the best of all that best stuff looks like? Go right ahead. All of the winning work will be on display at D&AD HQ on Cheshire Street. No booking required.
Open from 5 July to 28 July 2017
Opening hours: 10.00am - 4.00pm
Opening hours: 10.00am - 4.00pm
Everything You Need to Know
Pencil levels coming soon
All will be revealed at the New Blood Awards Ceremony on 6 July 2017.
So What do you get if you Win a D&AD New Blood Pencil?
-
Wood Pencil
Everyone who wins Wood or above will get an invite to the Ceremony, and even better, a chance to apply for a place on the New Blood Academy.
Plus, they'll have their name set down in print in the D&AD Annual, alongside the D&AD Professional Awards winners.
-
Graphite Pencil
Awarded to work that rises above Wood Pencil standard and has the potential to win a New Blood Yellow Pencil.
Winners get everything that Wood Pencil winners do – except of course the trophy the team take home is the New Blood Graphite Pencil.
-
Yellow Pencil
Work that is outstanding, excelling across all judging criteria and potentially causing a pang of jealousy.
Winners will be presented with their New Blood Yellow Pencils on stage at the Ceremony in July. And their winning work will be featured in the D&AD Annual, alongside the Professional Awards winners.
-
White Pencil
Outstanding work in response to any of the briefs, that uses the power of creativity to do good in the world.
Winners get the same benefits as with a New Blood Yellow Pencil, but get presented with a White Pencil trophy instead.
-
Black Pencil
The best of the best, the ultimate award for new creatives.
As well as all the Yellow Pencil benefits, there's a £2000 prize fund shared between New Blood Black Pencil winners.
Key Dates
-
-
Autumn 2016
D&AD New Blood Briefs Launch
-
16 of the best brands have issued New Blood Awards briefs. Take them and respond.
-
-
-
Early 2017
Entry Site Opens
-
Enter your response to the brief
-
-
-
29 March 2017
Entry Deadline
-
Enter your work by 3pm GMT
-
-
-
April - May 2017
New Blood Judging
-
Winners will be revealed
-
-
-
5-6 July 2017
D&AD New Blood Festival
-
Old Truman Brewery, London
-
-
-
6 July 2017
D&AD New Blood Ceremony
-
Pencil levels will be revealed
-
-
-
7-21 July 2017
D&AD New Blood Academy
-
An exclusive boot camp for New Blood Pencil winners.
-
Pencils for the best work. The future for everyone.
Tips & Tricks
Vikki Ross reminds us why words are the copywriter's weapon of choice
Read Now
Discover the organisations and initiatives bringing new blood into the industry
Read Now
Here's how to turn that difficult creative challenge into a chance to shine
Read Now
Understand the issue that's affecting the industry as a whole
Read Now
Learn how to turn facts and figures into creative building blocks
Read Now
See our handy cheat sheet to find out what each Pencil represents
Read Now
Ready to get the Judges’ attention? This is how you do it
Read Now
How about using your New Blood entry to get people talking?
Read Now
The best creative work knows what’s next and how to change it up
Read Now
Get down to the nuts and bolts with a brief-busting exercise
Read Now
Keep your eyes on the prize, with some tips from New Blood alumni
Read Now
New Blood Judges share some heavy hints on how to win big
Read Now
Are you onto a winner? Try asking yourself these five key questions
Read Now
Stuck for ideas? Try these 12 tips to get you back on track
Read Now
Keen to impress? Get the inside scoop on what the Judges want
Read Now
Read how a former Pencil winner embraced creative bravery
Read Now
Keep Up To Date
Be the first in the know. Sign up for articles and videos to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.