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Real briefs, set by real clients, judged by the industry's top creatives

New Blood Awards is open to advertising, design, digital and marketing students, recent graduates and emerging creatives worldwide. It's your opportunity to land a job in the creative industry by getting a head start while you're still at university or gaining the exposure you need to kick start your creative career.

Your Butterfly Effect

Your butterfly effect is the step you take when you enter the New Blood Awards, When you find your team, When your idea sparks, When you speak to real people to solve a real problem.

Your butterfly effect is the stimulation of your creative ideas, the space to explore them, the tools to learn how the commercial industry works, and how you can make it work better.

The creative spark that keeps going, growing, every decision, every step, every ‘mistake’.

Your butterfly effect is your own, unlike any other, an unfathomable shape, a unique texture, constantly moving, accepting new parts, new roads, new paths.

Your butterfly effect.

Download the briefs

   Here they are, in all their glory. Take them in and take them on.

Meet the creatives who will be judging your work

Key dates

Keep up to date

Be the first in the know. Sign up for articles and videos to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.

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