D&AD New Blood Awards 2020

Kick start your career in advertising and design with an award for students, graduates, and aspiring creatives.

The New Blood Awards deadline has now passed. Winners will be announced Summer 2020.

Read our statement on COVID-19 here.

Download the briefs
Meet the judges
How to enter
Tutor pack

Real briefs, set by real clients, judged by the industry's top creatives

New Blood Awards is open to advertising, design, digital and marketing students, recent graduates and young creatives worldwide. It's your opportunity to land a job in the creative industry. Get a head start while you're still at university or gain the exposure you need to kick start your creative career.

Video

Meet the creatives who will be judging your work

Download the briefs

Here they are, in all their glory. Take them in and take them on.

Key Dates

- 15 October 2019
  
  D&AD New Blood briefs launch
- Top brands issue real world briefs
- January 2020 — Entry site opens
  
  Entry site opens
- Enter your response to the brief
- 4 May 2020
  
  Entry deadline
- Enter your work by 5pm GMT
- 1–5 June 2020 — New Blood judging
  
  New Blood judging
- Judges decide on Pencils
- July 2020 — D&AD New Blood Ceremony
  
  D&AD New Blood Ceremony
- Pencil Levels will be revealed
- July 2020 — D&AD New Blood Festival
  
  D&AD New Blood Festival
- London
- Summer 2020 — D&AD New Blood Academy
  
  D&AD New Blood Academy
- An exclusive boot camp for New Blood Pencil winners

Inspiration for students and young creatives

Each year we hit the road to talk about the briefs and give students top tips on how to win. For those whom we don't get to meet in-person, we launched a free online course.

If you're after more design and advertising inspiration — look no further. We've curated a library of portfolio tips, bold ideas and the very best in creative design work.

Keep up to Date

Be the first in the know. Sign up for articles and videos to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.

Get in Touch

New Blood Team

+44 (0) 207 840 1111
Contact D&AD New Blood

Partnerships Team

+44 (0) 207 840 1129
Contact Sammi

Press Team

+44 (0) 7747 000898
Contact Anna

Quick Links

New Blood Festival
New Blood Academy

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Password Reminder

D&AD New Blood Awards 2020

Real briefs, set by real clients, judged by the industry's top creatives

Video

Meet the creatives who will be judging your work

Not sure what each of the D&AD New Blood Pencil levels mean? Read this.

Essential information on who can enter D&AD New Blood Awards and how to do it.

All the nitty gritty small print that you need to respond to a New Blood Awards Brief.

Learn how to get your New Blood entries all ship-shape and ready to submit.

Download the briefs

Key Dates

Creative Directors reveal where they look for inspiration, and where their ideas come from.

L.A. Ronayne shares her killer tips on how to make your ideas next-level

Your step-by-step guide to making your work more brave, and more ballsy.

Stuck for ideas? Try these 6 tips to get you back on track

Before you find that winning idea, craft it and enter it – you have to do the hardest part. Start.

Henry Hicks knows just what it takes to create work for change

What makes big ideas 'big'? Simple. It’s the fact that they’re, simple.

Use real connections and tangible experiences to bring your experiential activations to life.

Keep your eyes on the prize, with tips from New Blood Alumni

Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?

Are you onto a winner? Try asking yourself these five key questions

Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.

These ideas created more than just a reaction. They provoked real action.

We’re throwing a spotlight on purveyor of ‘mammamerch’, Mère Soeur

Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.

Here's how to turn that difficult creative challenge into a chance to shine

Keen to impress? Get the inside scoop on what the Judges want

Ready to get the Judges’ attention? This is how you do it

Vikki Ross reminds us why words are the copywriter's weapon of choice

The best creative work knows what’s next and how to change it up

Get down to the nuts and bolts with a brief-busting exercise

Understand the issue that's affecting the industry as a whole

Learn how to turn facts and figures into creative building blocks

How about using your New Blood entry to get people talking?

See our handy cheat sheet to find out what each Pencil represents