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D&AD New Blood Awards 2019
For students, grads, and aspiring creatives between 18 and 24.
Real briefs, set by real clients, judged by top creatives.
The New Blood Awards entry site is now open, and we want to see what you've done. Get your work entered. Deadline 20 March 2019, 5PM GMT
Why Leave Your Future to Fate?
Take it on. Take a leap. Take on a brief.
Let it take over your thoughts.
Let it loose on your notepad, your laptop, your life.
Starting will be tough, but you have to begin it to win it.
You’ll brave that blank page and battle the block.
Forget the box, think anywhere. Think like no one’s judging.
Now, it is going to get tricky, but welcome the pressure.
This is where you start learning your stripes.
Those hard-won ideas don’t come easy,
but they’re worth every single sleepless night.
And after all that, what’s the point? The Pencil.
But it’s not the only pay-off.
What you take from the process will take you forward too.
So take on the briefs and take on the future.
You can win, but you can’t lose.
New Blood Awards 2019 Briefs
Here they are, in all their glory. Take them in and take them on.
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Get Deadline Ready
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Simple ideas, that say a lot, always turn heads and make an impact. Have you overcomplicated things? Take a step back. What’s working and what’s not?
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The Judges’ will see a lot of work. To grab their attention, you need to hit them with your idea straight away. Explain it in one, powerful sentence, you’ll have them hooked.
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The Judges know the brief. Inside out. Getting them up to speed on the challenge is one job you don’t need to do, so use your time to show how you’ve solved it instead.
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Your insight is the hard-won truth and research that’s got you to this point. So sing about it. Without this vital part of rationale, the Judges’ might be left missing something.
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It’s good to show your process, sharing any cool things you did or discovered. But make sure the story you’re telling the Judges is relevant and interesting.
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Check HereMake sure the Judges can read and view your work properly. Adjust the font size. Does the type contrast enough with the background? Double check the file specs.
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Don’t let a silly spelling mistake take all the attention. If you’re not too hot on words and grammar, get someone who is to have a quick skim. Or failing that, use a trusty spell-check.
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Before you submit, show it to someone with fresh eyes to make sure the work is hitting the mark or you’ve not missed anything blindingly obvious.
6 Podcasts That Inspire Creativity: Make & Break
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Made possible by WPP
Listen NowWe’ve rounded up the 6 best podcasts on creativity to help you explore unexpected topics, think in new ways about storytelling, deadlines, future skills and more.
Meet the Creatives Who Will Be Judging Your Work
Everything You Need to Know
Learn how to get your New Blood entries all ship-shape and ready to submit.
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Not sure what each of the D&AD New Blood Pencil levels mean? Read this.
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Essential information on who can enter D&AD New Blood Awards and how to do it.
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All the nitty gritty small print that you need to respond to a New Blood Awards Brief.
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Key Dates
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11 October 2018
D&AD New Blood Briefs launch
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Top brands issue real world briefs
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17 January 2019
Entry site opens
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Enter your response to the brief
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20 March 2019
Entry deadline
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Enter your work by 5pm GMT
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April - May 2019
New Blood Judging
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Winners will be revealed
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11 July 2019
D&AD New Blood Ceremony
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Pencil Levels will be revealed
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10 - 13 July 2019
D&AD New Blood Festival
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London
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Summer 2019
D&AD New Blood Academy
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An exclusive boot camp for New Blood Pencil winners
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Tips & Tricks
Creative Directors reveal where they look for inspiration, and where their ideas come from.
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L.A. Ronayne shares her killer tips on how to make your ideas next-level
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Your step-by-step guide to making your work more brave, and more ballsy.
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Stuck for ideas? Try these 6 tips to get you back on track
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Before you find that winning idea, craft it and enter it – you have to do the hardest part. Start.
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Henry Hicks knows just what it takes to create work for change
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What makes big ideas 'big'? Simple. It’s the fact that they’re, simple.
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Use real connections and tangible experiences to bring your experiential activations to life.
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Keep your eyes on the prize, with tips from New Blood Alumni
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Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?
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Are you onto a winner? Try asking yourself these five key questions
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Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.
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These ideas created more than just a reaction. They provoked real action.
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We’re throwing a spotlight on purveyor of ‘mammamerch’, Mère Soeur
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Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.
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Here's how to turn that difficult creative challenge into a chance to shine
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Keen to impress? Get the inside scoop on what the Judges want
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Ready to get the Judges’ attention? This is how you do it
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Vikki Ross reminds us why words are the copywriter's weapon of choice
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The best creative work knows what’s next and how to change it up
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Get down to the nuts and bolts with a brief-busting exercise
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Understand the issue that's affecting the industry as a whole
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Learn how to turn facts and figures into creative building blocks
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How about using your New Blood entry to get people talking?
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See our handy cheat sheet to find out what each Pencil represents
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Discover the organisations and initiatives bringing new blood into the industry
Read Now
Keep up to Date
Be the first in the know. Sign up for articles and videos to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.