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D&AD New Blood Awards 2019

For students, grads, and aspiring creatives between 18 and 24.

Real briefs, set by real clients, judged by top creatives.

The New Blood Awards 2019 have now closed. Fortunes will be told by the Judges soon.

Why Leave Your Future to Fate?

Take it on. Take a leap. Take on a brief.
Let it take over your thoughts.
Let it loose on your notepad, your laptop, your life.
Starting will be tough, but you have to begin it to win it.
You’ll brave that blank page and battle the block.
Forget the box, think anywhere. Think like no one’s judging.
Now, it is going to get tricky, but welcome the pressure.
This is where you start learning your stripes.
Those hard-won ideas don’t come easy,
but they’re worth every single sleepless night.
And after all that, what’s the point? The Pencil.
But it’s not the only pay-off.
What you take from the process will take you forward too.
So take on the briefs and take on the future.
You can win, but you can’t lose.

New Blood Awards 2019 Briefs

Here they are, in all their glory. You took them in, and you took them on.

Side Hustle Side Hustle
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adidas adidas
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Adnams Adnams
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Adobe LADbible Adobe LADbible
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BACARDI BACARDI
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BBC BBC
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Burger King Burger King
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Coutts Coutts
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Durex Durex
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giffgaff giffgaff
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Heinz Heinz
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John Lewis John Lewis
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McKinsey McKinsey
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Microsoft Microsoft
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Monotype Monotype
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Rexona Rexona
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The Sunday Times The Sunday Times
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Virgin Atlantic Virgin Atlantic
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Facebook Facebook
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Everything You Need to Know

Not sure what each of the D&AD New Blood Pencil levels mean? Read this.
Not sure what each of the D&AD New Blood Pencil levels mean? Read this.
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 Essential information on who can enter D&AD New Blood Awards and how to do it.
Essential information on who can enter D&AD New Blood Awards and how to do it.
Download PDF
 All the nitty gritty small print that you need to respond to a New Blood Awards Brief.
All the nitty gritty small print that you need to respond to a New Blood Awards Brief.
Download PDF
 Learn how to get your New Blood entries all ship-shape and ready to submit.
Learn how to get your New Blood entries all ship-shape and ready to submit.
Download PDF

Meet the Creatives-Come-Fortune-Tellers

Key Dates

6 Podcasts That Inspire Creativity: Make & Break

Tips & Tricks

Creative Directors reveal where they look for inspiration, and where their ideas come from.
Creative Directors reveal where they look for inspiration, and where their ideas come from.
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 L.A. Ronayne shares her killer tips on how to make your ideas next-level
L.A. Ronayne shares her killer tips on how to make your ideas next-level
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 Your step-by-step guide to making your work more brave, and more ballsy.
Your step-by-step guide to making your work more brave, and more ballsy.
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 Stuck for ideas? Try these 6 tips to get you back on track
Stuck for ideas? Try these 6 tips to get you back on track
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 Before you find that winning idea, craft it and enter it – you have to do the hardest part. Start.
Before you find that winning idea, craft it and enter it – you have to do the hardest part. Start.
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 Henry Hicks knows just what it takes to create work for change
Henry Hicks knows just what it takes to create work for change
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 What makes big ideas 'big'? Simple. It’s the fact that they’re, simple.
What makes big ideas 'big'? Simple. It’s the fact that they’re, simple.
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 Use real connections and tangible experiences to bring your experiential activations to life.
Use real connections and tangible experiences to bring your experiential activations to life.
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 Keep your eyes on the prize, with tips from New Blood Alumni
Keep your eyes on the prize, with tips from New Blood Alumni
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 Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?
Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?
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 Are you onto a winner? Try asking yourself these five key questions
Are you onto a winner? Try asking yourself these five key questions
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Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.
Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.
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 These ideas created more than just a reaction. They provoked real action.
These ideas created more than just a reaction. They provoked real action.
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 We’re throwing a spotlight on purveyor of ‘mammamerch’, Mère Soeur
We’re throwing a spotlight on purveyor of ‘mammamerch’, Mère Soeur
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 Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.
Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.
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 Here's how to turn that difficult creative challenge into a chance to shine
Here's how to turn that difficult creative challenge into a chance to shine
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 Keen to impress? Get the inside scoop on what the Judges want
Keen to impress? Get the inside scoop on what the Judges want
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Ready to get the Judges’ attention? This is how you do it
Ready to get the Judges’ attention? This is how you do it
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 Vikki Ross reminds us why words are the copywriter's weapon of choice
Vikki Ross reminds us why words are the copywriter's weapon of choice
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 The best creative work knows what’s next and how to change it up
The best creative work knows what’s next and how to change it up
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 Get down to the nuts and bolts with a brief-busting exercise
Get down to the nuts and bolts with a brief-busting exercise
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 Understand the issue that's affecting the industry as a whole
Understand the issue that's affecting the industry as a whole
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 Learn how to turn facts and figures into creative building blocks
Learn how to turn facts and figures into creative building blocks
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 How about using your New Blood entry to get people talking?
How about using your New Blood entry to get people talking?
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 See our handy cheat sheet to find out what each Pencil represents
See our handy cheat sheet to find out what each Pencil represents
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 Discover the organisations and initiatives bringing new blood into the industry
Discover the organisations and initiatives bringing new blood into the industry
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Keep up to Date

Be the first in the know. Sign up for articles and videos to keep the inspiration flowing, tips and tricks to take you to the top, and of course the latest D&AD News.

Get in Touch

New Blood Team
+44 (0) 207 840 1111
Contact D&AD New Blood
Partnerships Team
+44 (0) 207 840 1129
Contact Amanda
Press Team
+44 (0) 207 840 1158
Contact Matt & Ann

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