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Real Briefs, Set by Real Clients, Judged by Top Creatives

Reckon you’ve got what it takes to make it in adland? Keen to show those industry folk who’s boss? If you’re a student or a recent grad or simply an aspiring creative between 18 and 24, now’s your time to shine.

We’ve got 17 real world briefs to get stuck into, set by some of the biggest brands. Designed to put you through your creative paces, and spanning everything from branding and board game design to copywriting, content and campaigns, you definitely won't be short of challenges to choose from. 

Our eligibility has changed slightly for those in full-time employment. If you’re in any doubt, check out our handy downloadable FAQs.

What are you waiting for? Knock our Judges' socks off.

See Who's Picking up a Pencil at the Ceremony

Everything You Need to Know

Key Dates

Tips & Tricks

L.A. Ronayne has got a few killer tips on how to make your ideas next-level
L.A. Ronayne has got a few killer tips on how to make your ideas next-level
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Henry Hicks knows just what it takes to create work for change
Henry Hicks knows just what it takes to create work for change
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Before you find that winning idea, craft it and enter it – you have to do the hardest part. Start.
Before you find that winning idea, craft it and enter it – you have to do the hardest part. Start.
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We’re throwing a spotlight on purveyor of ‘mammamerch’, Mère Soeur
We’re throwing a spotlight on purveyor of ‘mammamerch’, Mère Soeur
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What makes big ideas 'big'? Simple. It’s the fact that they’re, simple.
What makes big ideas 'big'? Simple. It’s the fact that they’re, simple.
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Use real connections and tangible experiences to bring your experiential activations to life.
Use real connections and tangible experiences to bring your experiential activations to life.
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Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.
Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.
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These ideas created more than just a reaction. They provoked real action.
These ideas created more than just a reaction. They provoked real action.
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Keep your eyes on the prize, with some tips from New Blood Alumni
Keep your eyes on the prize, with some tips from New Blood Alumni
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Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?
Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?
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Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.
Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.
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Stuck for ideas? Try these 12 tips to get you back on track
Stuck for ideas? Try these 12 tips to get you back on track
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Here's how to turn that difficult creative challenge into a chance to shine
Here's how to turn that difficult creative challenge into a chance to shine
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Keen to impress? Get the inside scoop on what the Judges want
Keen to impress? Get the inside scoop on what the Judges want
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Ready to get the Judges’ attention? This is how you do it
Ready to get the Judges’ attention? This is how you do it
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Vikki Ross reminds us why words are the copywriter's weapon of choice
Vikki Ross reminds us why words are the copywriter's weapon of choice
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New Blood Judges share some heavy hints on how to win big
New Blood Judges share some heavy hints on how to win big
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The best creative work knows what’s next and how to change it up
The best creative work knows what’s next and how to change it up
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Get down to the nuts and bolts with a brief-busting exercise
Get down to the nuts and bolts with a brief-busting exercise
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Are you onto a winner? Try asking yourself these five key questions
Are you onto a winner? Try asking yourself these five key questions
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Understand the issue that's affecting the industry as a whole
Understand the issue that's affecting the industry as a whole
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Learn how to turn facts and figures into creative building blocks
Learn how to turn facts and figures into creative building blocks
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How about using your New Blood entry to get people talking?
How about using your New Blood entry to get people talking?
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Read how a former Pencil winner embraced creative bravery
Read how a former Pencil winner embraced creative bravery
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See our handy cheat sheet to find out what each Pencil represents
See our handy cheat sheet to find out what each Pencil represents
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Discover the organisations and initiatives bringing new blood into the industry
Discover the organisations and initiatives bringing new blood into the industry
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Keep Up To Date

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Get In Touch

New Blood Team
+44 (0) 207 840 1111
Contact D&AD New Blood
Partnerships Team
+44 (0) 207 840 1129
Contact Amanda
Press Team
+44 (0) 207 840 1158
Contact Sarah

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