Every year, D&AD New Blood Pencil winners remind us what creativity is capable of. From campaigns that change the conversation to design that kickstarts dialogue, we've had a whole host of entries that prove it's not just about shifting products off the shelves.
So we've delved into the archive to celebrate work that's opened people's eyes, and worked hard to re-shape perspectives. There's everything from a campaign to rebuild a city's reputation, to a beauty range that stands up to stereotypes.
Downloading this year's D&AD New Blood Awards briefs? Then you'll know there's plenty of opportunities to do the same – whether it's challenging the stigmas that surround autism, or changing the conversation around the fur trade. Scroll down for six pieces of creative inspiration that prove your ideas really can shift people's points of view.