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  • What is it?

    Informed by frustrated creative leaders who want better; this 3-month programme is tailored to today’s business challenges.

    Taught by leaders and experts from our extensive community and beyond, D&AD’s Creative Leaders Programme dives into six critical areas: Values, Culture, Influence, Commerciality, Resilience, and Creativity.

    Expect a syllabus that evolves as fast as the market does, ensuring you, as a business leader, are ready to tackle modern challenges creatively and effectively.

  • Who is this for?

    Designed for creative leaders within agencies, design studios, and working in-house; and founders of creative businesses. You’ll learn alongside peers in an exclusive cohort of just 17 people.

    We believe that great creative work creates better outcomes for all, and is achieved through a diverse, inclusive and sustainable industry. We will provide bursaries to sponsor two places to ensure underrepresented talent are elevated into leadership roles.

  • Why you should do this

    It’s all about transforming how you lead in the creative world, arming you with the skills to thrive in a rapidly changing industry. You'll leave having mastered the art of turning challenges into triumphs and become the go-to leader who not only energises the team but also champions transformative thinking. Turning a 'what if' into 'what's next'.

  • The details
    • Cost: £10,000 (excl VAT)
    • 6 in-person sessions across 3 months, covering 6 critical modules delivered in London & Amsterdam
    • Additional 1-2-1 Coaching (2 sessions)
    • Welcome evening meal & drinks on 25th September
    • Breakfast, lunch and post-session drinks across 6 modules
    • Evening catering in Amsterdam on 24th October
    • Accommodation & travel costs are not included
    • Payment plans available if self funding
  • Why are D&AD doing this?

    Well the world of leadership development is flooded with resources, yet somehow, they seem to have missed the mark on what today's leaders actually need. In D&AD’s Creative Leaders Programme,we’re ditching the outdated playbook and bringing a bespoke experience built around your needs, which tunes into the personal and professional growth of each participant.

Register now

Register your interest today, download the brochure and take the next step in your career.
  • The role of the creative leader

    Day 1. Values: The Role of the Creative Leader

    What is asked and expected of leaders is constantly changing. Understand your own values and the value and impact you bring to your organisation to shape success.

    • Vision and Leadership Style
    • Accountability
    • Cultivating High-Performance Teams

    →
  • Transforming the Workplace and Organisational Change

    Day 2. Culture: Transforming the Workplace and Organisational Change

    Disconnected teams lead to distrust, poor productivity and absenteeism. Learn to develop truly progressive and entrepreneurial workplaces that provide environments where everyone can thrive.

    • Inclusivity
    • Evolving Cultures
    • Talent and Competition
    ​• ​Managing an Intergenerational Workforce

    →
  • Communication and collaboration

    Day 3. Influence: Communication and Collaboration

    Negotiation is constant - with your team, your board, investors, peers, clients. Be the changemaker your business needs, and move creativity into the boardroom. Raise your profile with key stakeholders and learn to speak their language.

    • Client-Relationship-Stakeholder Management
    • High-stakes negotiation
    • Managing Conflict

    →
  • The business of creativity

    Day 4. Commerciality: The Business of Creativity

    Creativity is the main differentiator in business. Hone your ability to switch between wonder and rigour, to solve problems and deliver impact in all areas of an organisation.

    • Win Over the CFO
    • Move Creativity Up the Value Chain
    • Build adaptability to change

    →
  • Leading through uncertainty

    Day 5. Resilience: Leading Through Uncertainty

    As we increasingly face a world of volatile and uncertain economic, technological and societal environments, leaders need to embrace the unknown rather than fear it. Develop the knowhow to lean into risk, as avoiding it is no longer an option. 

    • Explore and Understand Your Propensity For Uncertainty
    • Improve Decision Making
    • Navigate Your Organisation Through Ambiguous and Turbulent Times: AI

    →
  • Raising the bar of excellence

    Day 6. Creativity: Raising the Bar of Excellence

    Individual progression often results in leaving the creative behind. Re-establish your creative influence through the creation of a shared vision and values, that leads to beautifully executed and impactful work. Establish a clear criteria for creative excellence within your organisation, embracing the tension that comes with striving for brilliance.

    • Define and Implement Your Vision
    • Impact of AI, Climate, Purpose 
    • Maintaining Excellence with Growth

    →

What people say about Masterclasses

"D&AD holds a hallowed place for creativity and craft - how to make more of creativity and help people set their benchmark"

— Chaka Sobhani

"One of the most insightful, relevant and inspiring sessions [we] have ever done, fabulous!"

— Tangerine

"It was amazing and gave practical ways to think of new ideas. Topics [broken] down into manageable chunks and there was a lesson that could be adapted by everyone to apply to their work"

— DDB Remedy