31 October 2025
- What
- Briefs launch
- Info
- Top brands issue real world briefs
Real brands. Real briefs. Our awards for students and emerging creatives build portfolios, kickstart careers and get you noticed.
The New Blood Awards discover and showcase the fiercest new talent in design, advertising and beyond.
A New Blood Pencil puts emerging creatives on the map.


Whether you think in type, motion, strategy, experience, words or worlds — there’s a brief here waiting for your perspective.



Key dates
New Blood Festival attendees laptop at portfolio review
New Blood Festival attendee
New Blood Festival attendees laptop at portfolio review
New Blood Festival attendees outside venue
New Blood winners
New Blood Festival attendees laptop at portfolio review
New Blood Festival attendee
New Blood Festival attendees laptop at portfolio review
New Blood Festival attendees outside venue
New Blood winners
New Blood Festival attendees laptop at portfolio review
New Blood Festival attendee
New Blood Festival attendees laptop at portfolio review
New Blood Festival attendees outside venue
New Blood winners
Download everything you need to know:
Tutor packEssential infoNailing your entryPreparing your entriesTerms and conditionsWhat winning meansVP of Design and Incubation
IBM Research
21GRAMS Jury 2026 — President
Chief Creative Officer
Raw Materials
Affinity + Canva Jury 2026 — President
Global SVP of Emerging Technology
DEPT®
CANAL+ Jury 2026 — President
Founder & Creative Director
BusyPeople
Canesten Jury 2026 — Jury President
Founder and Creative Director
Baxter & Bailey
Carrefour Jury 2026 — Jury President
Wanda Ximena Morgana Calix Ponce
ECD
Star5/Ogilvy
CensHERship & TCFH Jury 2026 — President
Head of Creative
Meta / Reality Labs
D&AD Brief Jury 2026 — President
CCO
LePub
duolingo Jury 2026 — President
Creative Director
Good Mercy
giffgaff & Big Issue Jury 2026 — President
Creative Director
Superunion
HSBC Jury 2026 — President
founder / CEO
do epic group
Kahf Jury 2026 — President
Executive Creative Director
Ketchum
L’Oreal Jury 2026 — President
Chair Creative EMEA, Chief Creative Officer Italy
Dentsu Creative
Nothing Jury 2026 — President
Head of Strategy
Havas Life London
Novartis Jury 2026 — President
Fable
Monotype & Penguin Jury 2026 — President
Founder and Executive Creative Director
Quiet Storm
Tuborg Jury 2026 — President
Group Creative Director
Cheil Hong Kong
Twix Jury 2026 — President
Illustrator
MLO Studio
War Child & Secret 7” Jury 2026 — President
Founding Partner
I&CO
Wise Jury 2026 — Jury President
Executive Creative Director
Havas Lemz
White Pencil Jury (New Blood) 2026 — President
VP of Design and Incubation
IBM Research
21GRAMS Jury 2026 — President
Chief Creative Officer
Raw Materials
Affinity + Canva Jury 2026 — President
Global SVP of Emerging Technology
DEPT®
CANAL+ Jury 2026 — President
Founder & Creative Director
BusyPeople
Canesten Jury 2026 — Jury President
Founder and Creative Director
Baxter & Bailey
Carrefour Jury 2026 — Jury President
Wanda Ximena Morgana Calix Ponce
ECD
Star5/Ogilvy
CensHERship & TCFH Jury 2026 — President
Head of Creative
Meta / Reality Labs
D&AD Brief Jury 2026 — President
CCO
LePub
duolingo Jury 2026 — President
Creative Director
Good Mercy
giffgaff & Big Issue Jury 2026 — President
Creative Director
Superunion
HSBC Jury 2026 — President
founder / CEO
do epic group
Kahf Jury 2026 — President
Executive Creative Director
Ketchum
L’Oreal Jury 2026 — President
Chair Creative EMEA, Chief Creative Officer Italy
Dentsu Creative
Nothing Jury 2026 — President
Head of Strategy
Havas Life London
Novartis Jury 2026 — President
Fable
Monotype & Penguin Jury 2026 — President
Founder and Executive Creative Director
Quiet Storm
Tuborg Jury 2026 — President
Group Creative Director
Cheil Hong Kong
Twix Jury 2026 — President
Illustrator
MLO Studio
War Child & Secret 7” Jury 2026 — President
Founding Partner
I&CO
Wise Jury 2026 — Jury President
Executive Creative Director
Havas Lemz
White Pencil Jury (New Blood) 2026 — President
VP of Design and Incubation
IBM Research
21GRAMS Jury 2026 — President
Chief Creative Officer
Raw Materials
Affinity + Canva Jury 2026 — President
Global SVP of Emerging Technology
DEPT®
CANAL+ Jury 2026 — President
Founder & Creative Director
BusyPeople
Canesten Jury 2026 — Jury President
Founder and Creative Director
Baxter & Bailey
Carrefour Jury 2026 — Jury President
Wanda Ximena Morgana Calix Ponce
ECD
Star5/Ogilvy
CensHERship & TCFH Jury 2026 — President
Head of Creative
Meta / Reality Labs
D&AD Brief Jury 2026 — President
CCO
LePub
duolingo Jury 2026 — President
Creative Director
Good Mercy
giffgaff & Big Issue Jury 2026 — President
Creative Director
Superunion
HSBC Jury 2026 — President
founder / CEO
do epic group
Kahf Jury 2026 — President
Executive Creative Director
Ketchum
L’Oreal Jury 2026 — President
Chair Creative EMEA, Chief Creative Officer Italy
Dentsu Creative
Nothing Jury 2026 — President
Head of Strategy
Havas Life London
Novartis Jury 2026 — President
Fable
Monotype & Penguin Jury 2026 — President
Founder and Executive Creative Director
Quiet Storm
Tuborg Jury 2026 — President
Group Creative Director
Cheil Hong Kong
Twix Jury 2026 — President
Illustrator
MLO Studio
War Child & Secret 7” Jury 2026 — President
Founding Partner
I&CO
Wise Jury 2026 — Jury President
Executive Creative Director
Havas Lemz
White Pencil Jury (New Blood) 2026 — President
If you make it to the D&AD Wood Pencil winners list, then you've fought off some seriously tough competition and are miles ahead of the game.
To snag a Graphite Pencil, you have to hit the three judging criteria – a good idea, well executed, and relevant to the brief.
The D&AD Yellow Pencil is for outstanding work that nails the judging criteria and almost certainly causes a pang of jealousy.
The D&AD White Pencil is for next-level ideas that harness the power of creativity to do good in the world. It can be awarded for any of the briefs, if the work weaves in purpose.
Yellow and White winners compete for the award that represents the best of the best. What could look more impressive on your CV? The shared £2000 prize is a bonus.
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