D&AD Awards

For the best of the year in advertising, design, craft, culture and impact. This door-opening honour often represents work that would win the top award at other shows.

For stand-out work that rises above the rest, worthy of consideration for a Yellow Pencil. This award is a mark of true creative brilliance.

For outstanding work that achieves true creative excellence. The career-defining Yellow Pencil commands deep industry respect.

For exceptional projects that use the power of creativity to drive behavioural, environmental, societal or policy change. Replaces the Yellow Pencil in the Impact and Sustained Impact categories.

For ground-breaking work. Only a handful of these are awarded each year, if any.