Learning

How to find a TikTok trend that fits your brand

Trends may ebb and flow, but understanding and categorising them — whether fleeting or enduring — can help brands engage meaningfully with TikTok’s audience.

A junior creative on forging his career after New Blood Academy

An Auckland-based creative on how he went from doing an online D&AD training programme for new talent to landing on our top-ranking art directors list

How this New Blood Black Pencil-winner’s strategy landed the top award

A mid-weight art director on working abroad, winning awards and the importance of networking

How to use tech to land a New Blood Pencil

An Experience and Innovation Creative Strategist explains how to leverage AI tools

What makes OOH advertising impactful?

Watch this exclusive excerpt from D&AD x Global's new Masterclass

How to write catchy OOH advertising copy

Watch copy consultant Vikki Ross explains the one tip that can elevate your OOH copywriting in an excerpt from D&AD and Global's Creating Impact With Outdoor Advertising Masterclass

How to push your ideas further and land a New Blood Pencil

McCann Germany’s Executive Creative Director explains how to edit your ideas to make them stand out

Learn how to break down your New Blood brief

The Strategy Director at Anomaly shows you how to impress New Blood judges by understanding the problem

How to be good at TikTok

A Project Director at TikTok explains why there’s no “secret sauce” to figuring out the social platform

Kickstart your career with these tips from the VFX artist behind Pharrell Williams — Cash In Cash Out

How to create award-winning CG, according to a Black Pencil winner

How to unlock your ideas

A D&AD Masterclass trainer explains his five ‘P’s’ for creative inspiration

How to sell a risky strategy

A Strategist at Mother explains how to bring clients onboard with your more out-there ideas