D&AD Creative Leaders Programme

D&AD Awards judges sat gathered around a table in a darkly lit room with a large digital screen

World-class creative work needs world-class creative leaders behind it.

The Creative Leaders Programme is small-group, in-person learning for senior creative leaders who are ready to go beyond the craft — and build the influence, culture, and commercial credibility to match it.

Over three months, you'll work directly with industry icons in candid conversations, practical workshops, and one-to-one sessions that don't exist anywhere else. You'll leave with clarity on your own leadership, tools you can use immediately, and a cohort of peers who operate at exactly your level.

It's not just about you. It's about every leader you're building behind you.

Get involved

Register Interest for 2027

The cohort is intentionally small — just 17 delegates. It's what makes the conversations real, the learning stick, and the network last. The 2026 cohort is currently in session. Register your interest for 2027 now and you'll be first to hear when applications open.

Register Interest for 2027

The cohort is intentionally small — just 17 delegates. It's what makes the conversations real, the learning stick, and the network last. The 2026 cohort is currently in session. Register your interest for 2027 now and you'll be first to hear when applications open.

Benefits

Deliberately different and inarguably valuable

Translate creativity to commercials

Alumni have turned loss-making projects to profit by sharpening the business skills that creative professionals aren’t commonly taught.

Learn from creatives who’ve lived it

This isn’t theory by PowerPoint. It’s the messy, human work of leadership, taught by leaders who share how they’ve succeeded, failed, and grown.

Build a lasting network

Small cohorts of just 17 create a trusted and lasting network for future collaboration, problem solving and support.

Lead with confidence

Participants report increased confidence, sharper strategic thinking, and a more entrepreneurial mindset to drive team momentum.

Embrace the raw side of leadership

This is honest, uncomfortable learning that stretches you, building the resilience to lead through change and avoid burnout.

Strengthen your organisation

Build stronger collaboration, more ambitious team cultures, and a louder, more influential creative voice at the table.

More information

Everything you need to know, downloaded:

Creative Leaders Programme guide

Get in touch

Unclear? Wavering? Slightly nervous? Good.

Great leaders ask questions. If you’re a creative leader, HR, or the one signing off, share your details and we’ll get in touch.

Unclear? Wavering? Slightly nervous? Good.

Great leaders ask questions. If you’re a creative leader, HR, or the one signing off, share your details and we’ll get in touch.