D&AD Annual 2025

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D&AD in 2025

Recapping the year at D&AD: Explore judges' insights straight from the jury rooms, hear from our current D&AD President, Kwame Taylor-Hayford, and discover the creative talent Koichiro Tanaka, who was chosen to receive this year's President's Award.

D&AD Awards 2025

Black Pencil winners

2025 D&AD Rankings

2025 saw a total
of 665 Pencils awarded

Top companies

Rank
Name
Winning Entries
Points
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Top individuals

Rank
Name
Winning Entries
Points
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D&AD Awards 2025

Yellow Pencil winners

View all

D&AD Trend Report 2025

Dive into the trends that dominated the D&AD Pencil-winning work in 2025. This report highlights insights from the jury rooms and the work presented, while also reflecting the broader patterns of change in the world.

Sign into your D&AD account to download it for free.

Insights

Behind the work

Creating a typeface inspired by the design aesthetics of the Volkswagen Golf GTI

How PORTO ROCHA refreshed the Nike brand

How FCB New York turned an Excel file into a music video for Spotify

How an independent studio won recognition by embracing the instinctive nature of dogs

Blending AI, photography and 3D rendering for the Macao Design Awards 2023 Exhibition

How Leo Burnett Dubai and photographer Prashant Godbole reimagined NBA dunks in India

Go behind the scenes of Squarespace’s surreal Super Bowl campaign starring Barry Keoghan

All categories

Start your creative deep dive here:

ImpactArt DirectionExperiential: Activation & ParticipationGraphic DesignIllustrationPhotographyDigital Marketing
D&AD Awards 2025

Graphite Pencil winners

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Insights

Voices

Naomi Shimada on why honesty has to have a real cost

Jack Davison on a rebellious return to the handmade

Rama Gheerawo on why designers must think like leaders

Debbie Millman on how brands can decode their DNA

Charlotte Stavrou on how to get creator pricing right

Jay-Ann Lopez on gaming worlds

Cole Walliser on becoming a titan of the creator economy

2025 D&AD Rankings

Top companies

Rank
Name
Winning Entries
Points
View all

Top countries

Rank
Country
Winning Entries
Points
View all
D&AD Awards 2025

Featured winners

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Insights

Judges curations

Curation by Claudia Incio: Sound Design & Use of Music judge

Curation by Amy Dick: Impact, Future Impact & Sustained Impact judge

Curation by Helen Parker: Illustration judge

Curation by Gianluca Ciancaglini: Type Design & Lettering judge

Curation by Maia Swift: Writing for Design judge

Curation by Renata Dumont: Editing judge

Curation by Ben Coulson: Commerce judge

Curation by Bobai Balat: Creator Content judge

Curation by Justina Zun-Zun Chang: Luxury judge

Curation by Ryan Knowles: Animation judge

Curation by Joaquin Cubria: Media judge

Curation by Seongphil Hwang: Commerce judge

Created by Studio DRAMA

Custom typeface 'Pencil Gothic'