SHT
SHT
SHT (Second-Hand Tax) is a counter tax that effectively eliminates the unfair double tax on second-hand items. HST is 13% and SHT is -13%. Meaning, customers pay 0% tax on our As-is (second-hand) items. More than just a clever play on letters, SHT is a bold articulation of the sentiment all Canadians felt about this issue. It harmonized economic affordability with environmental sustainability. It offered a blueprint for how policies can evolve to support sustainable consumer choices. Most of all, it kickstarted the beginning of the end to the double tax on second-hand items, for good.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Edelman Canada
- Brand
- IKEA
- Advertising Agency
- Edelman Canada
- Design Agency
- Edelman Canada
- Production Company
- Edelman Canada
- Client


