SHT

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SHT

SHT (Second-Hand Tax) is a counter tax that effectively eliminates the unfair double tax on second-hand items. HST is 13% and SHT is -13%. Meaning, customers pay 0% tax on our As-is (second-hand) items. More than just a clever play on letters, SHT is a bold articulation of the sentiment all Canadians felt about this issue. It harmonized economic affordability with environmental sustainability. It offered a blueprint for how policies can evolve to support sustainable consumer choices. Most of all, it kickstarted the beginning of the end to the double tax on second-hand items, for good.


D&AD pencils

  • D&AD YELLOW pencil

Details

Credits

  • Entrant Company
    • Edelman Canada
  • Brand
    • IKEA
  • Advertising Agency
    • Edelman Canada
  • Design Agency
    • Edelman Canada
  • Production Company
    • Edelman Canada
  • Client