Bouquets for Living Men

Although 61% of men say they would like to receive flowers during their lifetime, most men don’t receive flowers until their funeral. So for Valentine’s Day, DoorDash encouraged people to give flowers to men with Bouquets for Living Men. Before V-Day, we launched a music video bringing dead men to life through song, wishing they received flowers during their lifetime. To accompany the film, DoorDash offered a 20% discount for bouquets purchased in-app. Right before Valentine's Day, we partnered with female influencers to surprise their boyfriends, husbands, fathers, and brothers with bouquets.