Insights

Why taste will become the rarest and most coveted commodity

There’s been a huge shift in branding - Cat How, D&AD’s New Brand Identity Jury President for 2026, gives three propositions to explain the reasons why

A tree for every Pencil

By planting a tree for each winner, we are acknowledging not only creative excellence that inspires change but also the responsibility to contribute to a more sustainable future.

“Creativity thrives where people are given a chance to be seen and heard” – Casting Jury President Claire Catterson

The Channel 4 Idents Casting Director on why keeping creativity alive and thriving means fostering diversity and inclusion

Matt Murphy, 72andSunny’s Global CCO, shares a practical daily routine to inspire creativity

If you do this regularly, creativity won’t just survive - it’ll evolve and flourish, and you will too

The Glue Society’s Jonathan Kneebone explores creativity in films Goldfinger and Once Upon a Time in the West

Jonathan Kneebone on one of the earliest Black Pencils in D&AD’s history

“We’re living through one of the most thrilling creative shifts since the dawn of digital” – Brand Identity Refresh Jury President Teemu Suviala

Landor’s Global Chief Creative Officer on why he thinks creativity is just getting started and what you can do to spark yours

Snap’s Resh Sidhu on how the creative frontier has shifted

If you only search for creativity in familiar places, you might miss it – so where should you be looking for it now?

“They’ll be bored of the slop soon enough” – Writing for Design Jury President Holly Kielty

Writer and creative strategist Holly Kielty explains why we should view creativity as an instinctive behaviour rather than just a result

D&AD Meets a former Shifter running her own illustration business

Jael Umerah-Makelemi on creating art that represents, inspires and uplifts the Black community

Why mastering tone of voice can maximise your earned media

Vicki Maguire, the Chief Creative Officer of Havas London, says how you speak to your audience matters more than ever in a world where earned media reigns

A Senior Creative at Hypebeast tells us how she got her job

From jewellery making to music, this senior creative tells us why having projects outside of your day job is essential for creative roles

The founder of Hey studio on design that inspires her

D&AD’s Graphic Design Jury President tells us why creating something new has become challenging in a fast-paced world

These four player types will help you to identify your gaming audience

The Mill’s Creative Director and Head of Creative Technology explains how he categorises gaming audiences

How to write catchy OOH advertising copy

Watch copy consultant Vikki Ross explains the one tip that can elevate your OOH copywriting in an excerpt from D&AD and Global's Creating Impact With Outdoor Advertising Masterclass

What makes OOH advertising impactful?

Watch this exclusive excerpt from D&AD x Global's new Masterclass

What John Lewis’ Christmas ads can teach us about storytelling in film

adam&eveDDB’s Chief Creative Officer explains how the films we make can tell stories better

A Masterclass trainer explains the difference between strategy and tactics

A Global Brand Strategy Director at McCann explains the difference between key advertising terms

Opening up about mental health in the creative industry

Addressing mental health at work with Futurimpose

Become a Film Editor

Get advice on becoming a film editor from working professionals who have edited films for Apple and Nike

Learn how to break down your New Blood brief

The Strategy Director at Anomaly shows you how to impress New Blood judges by understanding the problem

Become a Graphic Designer

Tips on how to land a job as a graphic designer from professional graphic designers

How to incorporate jokes, fun and laughter in your creative work

Tips on using humour to connect with an audience

Exercise: how to design for behaviour change

How to make your D&AD New Blood entry stand out

Learn how to improve your chances through six previous winners

How creativity and innovation drive impact

We hosted a half-day deep dive into the ideas, innovations, and individuals redefining creative work driving both positive commercial outcomes and meaningful cultural change.

Case Study: Accenture and D&AD Masterclasses

Case Study: Kraft Heinz and D&AD Masterclasses

Case Study: Sony Music and D&AD Masterclasses

Case Study: Glimpse and D&AD Masterclasses

Case Study: Britbox and D&AD Masterclasses

Case Study: How WeTransfer and D&AD inspired creatives to think sustainably

Work through a Diageo brief with NYC Shifters

Shifters show us how it’s done, from breaking down a brief, to developing and producing a creative idea

Watch London Shifters work through an adidas brief

Learn from Shifters as they break down a brief and develop their creative ideas

Case Study: Ideas and D&AD Masterclasses