How the taboo-breaking campaign Viva La Vulva was created

“We were so struck by this level of hatred that you don’t find in men and their penises,” says Margaux Revol, Strategy Partner at AMV BBDO. “I just think the level of self-hatred was so strong, that if we wanted women to feel allowed to take care of themselves, we had to creatively find something so crazy — it would dynamite the shame powerfully, leaving a big fat space for self-love and self-knowledge.”

This is an excerpt from Margaux Revol’s talk Authenticity is not a genre held at D&AD Festival, where she chats about bringing authenticity to the fore in unexpected ways. Watch more highlights from D&AD Festival here.