Learning

These four player types will help you to identify your gaming audience

The Mill’s Creative Director and Head of Creative Technology explains how he categorises gaming audiences

How to write catchy OOH advertising copy

Watch copy consultant Vikki Ross explains the one tip that can elevate your OOH copywriting in an excerpt from D&AD and Global's Creating Impact With Outdoor Advertising Masterclass

What makes OOH advertising impactful?

Watch this exclusive excerpt from D&AD x Global's new Masterclass

What John Lewis’ Christmas ads can teach us about storytelling in film

adam&eveDDB’s Chief Creative Officer explains how the films we make can tell stories better

A Masterclass trainer explains the difference between strategy and tactics

A Global Brand Strategy Director at McCann explains the difference between key advertising terms

Opening up about mental health in the creative industry

Addressing mental health at work with Futurimpose

Become a Film Editor

Get advice on becoming a film editor from working professionals who have edited films for Apple and Nike

Learn how to break down your New Blood brief

The Strategy Director at Anomaly shows you how to impress New Blood judges by understanding the problem

Become a Graphic Designer

Tips on how to land a job as a graphic designer from professional graphic designers

How to incorporate jokes, fun and laughter in your creative work

Tips on using humour to connect with an audience

Exercise: how to design for behaviour change

How to make your D&AD New Blood entry stand out

Learn how to improve your chances through six previous winners