Lisa Smith

Global Chief Design Officer

D&AD President — (2025–26)

Profile

Company

Uncommon Creative Studio

About

Lisa Smith is Global Chief Design Officer at Uncommon Creative Studio, leading its mission to embed design at the core of brands, communications, and experiences that spark cultural impact. With over two decades shaping iconic names from Walmart and Burger King to The Met and Chobani, she’s recognized by Fast Company as one of the Most Creative People and has earned Cannes Lions, Brand Impact, and Innovation by Design Awards. Lisa also serves as Deputy President on the D&AD Board of Trustees.

D&AD achievements

Statistics
- 18 D&AD Awards
- 1 Lecture & Talks
Participation
- D&AD Board of Trustees
- D&AD President — (2025–26)
- Graphic Design Jury 2023
- Branding Jury 2023

Contact

Socials

Events

Upcoming events

Dead or Alive: The President's Lectures | D&AD Festival 2026

Date: 20 May 2026
Location: Southbank Centre, London
Speakers: Lisa Smith, Stefan Sagmeister, Alex Center, Chaka Sobhani, Court Williams, David Lee, Jaël Makelemi, Marta Litson, Mary Lewis, Nils Leonard, Paula Smiri, Sarah Yilma, Shakira Polite

3Graphite Pencil

15Wood Pencil

Your Way, Way Better

SVA Masters in Branding

Pandora’s Box

Flame-licked Type, Your Way