3Graphite Pencil
Lisa Smith
Global Chief Design Officer
D&AD Board of Trustees
15Wood Pencil
Profile
Company
Uncommon Creative Studio
About
Lisa Smith is Global Chief Design Officer at Uncommon Creative Studio, leading its mission to embed design at the core of brands, communications, and experiences that spark cultural impact. With over two decades shaping iconic names from Walmart and Burger King to The Met and Chobani, she’s recognized by Fast Company as one of the Most Creative People and has earned Cannes Lions, Brand Impact, and Innovation by Design Awards. Lisa also serves as Deputy President on the D&AD Board of Trustees.
Company
Uncommon Creative Studio
About
Lisa Smith is Global Chief Design Officer at Uncommon Creative Studio, leading its mission to embed design at the core of brands, communications, and experiences that spark cultural impact. With over two decades shaping iconic names from Walmart and Burger King to The Met and Chobani, she’s recognized by Fast Company as one of the Most Creative People and has earned Cannes Lions, Brand Impact, and Innovation by Design Awards. Lisa also serves as Deputy President on the D&AD Board of Trustees.
D&AD achievements
- Statistics
- 18 D&AD Awards
- Participation
- D&AD Board of Trustees
- D&AD President — (2025–26)
- Graphic Design Jury 2023
- Branding Jury 2023
- Statistics
- 18 D&AD Awards
- Participation
- D&AD Board of Trustees
- D&AD President — (2025–26)
- Graphic Design Jury 2023
- Branding Jury 2023