
3Graphite Pencil
Global Chief Design Officer
D&AD President — (2025–26)

3Graphite Pencil

15Wood Pencil
Uncommon Creative Studio
Lisa Smith is Global Chief Design Officer at Uncommon Creative Studio, leading its mission to embed design at the core of brands, communications, and experiences that spark cultural impact. With over two decades shaping iconic names from Walmart and Burger King to The Met and Chobani, she’s recognized by Fast Company as one of the Most Creative People and has earned Cannes Lions, Brand Impact, and Innovation by Design Awards. Lisa also serves as Deputy President on the D&AD Board of Trustees.
Uncommon Creative Studio
Lisa Smith is Global Chief Design Officer at Uncommon Creative Studio, leading its mission to embed design at the core of brands, communications, and experiences that spark cultural impact. With over two decades shaping iconic names from Walmart and Burger King to The Met and Chobani, she’s recognized by Fast Company as one of the Most Creative People and has earned Cannes Lions, Brand Impact, and Innovation by Design Awards. Lisa also serves as Deputy President on the D&AD Board of Trustees.