Flame-licked Type, Your Way

When Burger King set out to create a new, ownable, flavour-forward look for its main menu items, the brand knew it had to be craveable. Blending type and illustration, JKR’s packaging uses custom type to evoke the soft juiciness of Burger King's flame-grilled menu. Paired with unique ligatures and swashes in the custom Flame Bold typeface, the branding oozes juicy, mouthwatering personality — before customers take their first bite.