East London Liquor Company

For ELLC, Ragged Edge stripped out the fuss and facade, and poured in two fingers of fighting spirit to create a brand that can transcend ‘craft’, take on the big players, reach more customers, and drive product expansion. The custom typeface is the centrepiece in this brutally simple identity. And comes complete with a found set of alternative characters – inspired by the distillery, the production process, its machinery, and the local area of East London.