How to unlock your ideas

Imagine it's Wednesday night and you have the most important presentation of your life the next day — and you don't have a single idea. Don't worry, says Nick Eagleton, Masterclass trainer and co-founder of Saboteur Studio, creativity isn't as hard as it looks. Central to his vision is the fact that every person is born a natural problem solver; from there, it's only a matter of making the most steps.

In this excerpt from his talk at D&AD Festival, Nick lets us in on his recipe for creative inspiration. Here, learn the all-important five 'P's, from understanding the problem and creating possibilities, to choosing which facet to push, testing our prototype and making a successful pitch. Find out just what these tenets mean and how they can be applied to every kind of scenario.

Unlock and amplify your natural talent as a problem solver in D&AD’s one-day creative Masterclass led by Nick Eagleton. Learn more here.