Watch London Shifters work through an adidas brief

When adidas sets London Shifters a real-world brief, how do they respond? 2021’s self-made creatives show you how it’s done. From breaking down the initial brief to developing an idea, see how these Shifters impressed industry with their creative work.

D&AD Shift with Google puts emerging self-made creatives directly in touch with industry as they develop the skills and showcase their talents with expert mentorship. More info and applications here.