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What is D&AD Shift with Google?

D&AD Shift with Google is our free night school, for self-made creatives without a college degree. This year Shift is being delivered part in-person and part online, with industry experts from New York’s top brands and agencies delivering 2-night school sessions a week from October to February.

You’re the hustler, the visionary, sometimes the disruptor — your ravenous appetite for bold, bright, and brilliant ideas is insatiable. You’re the innovator, the bar raiser, flexing effortlessly on every nay-sayer — you have an appetite for creative excellence and can stomach a tough review.

Shift is an intensive night school for the determined, for the hungry. You’ll receive insight from industry professionals at the height of their careers, steering you and like-minded creatives through real briefs, devouring secrets of the industry one bite at a time.

Get your fill of industry knowledge, no degrees needed — talent and tenacity are the only credentials that hold weight here.

Not only will you leave Shift with a network of notable names and iconic brands, but also with a tool kit that’ll help you conquer and thrive on the journey ahead. It’s time to feed your ambition. Apply now.


"Without diversity there is no creativity."

Lorraine Twohill, SVP of Global Marketing, Google.

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Shift Stories

Since Shift’s launch in 2016, we have trained 123 unconventional creatives across NY and London who have gone on to work in agencies including AKQA, Design Bridge, Iris, Stink, Havas, Wieden+Kennedy and Nike.

Meet our Shift alumni and hear their stories.

Videos created by Shift Alumni: Presence of Colour

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