D&AD New Blood Shift NYC

Talent is more than just a college degree. We're looking for the best untapped but outstanding minds to attend a free creative training program this summer. Be the new creative generation.

2017 Shortlist announced.

What?
Shortlist
Key Dates
Stories
Supporters

What is D&AD New Blood Shift?

Talent isn't about where you've been, or who you know. And it's not about having a college degree, either. We believe success should be about raw ability.

The creative industry thrives on diversity, and it's desperate for new ways of thinking. We want to open this world up to more than just traditionally educated, advantaged groups and create opportunities that are based solely on talent.

We do this with an intensive night school program, which you can complete around your current job. This includes workshops, talks by those at the top of their game, and real client briefs that show young creative minds how to apply their abilities and craft, find paid opportunities and start on the path to a new career.

New Blood Shift 2017 Shortlist

See the work of the talented shortlist, exhibited at this year's NYC Showcase at Vice in Williamsburg.

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Applications are now closed for 2017

If you're over 18, don’t hold a bachelor's degree, and aren't currently enrolled in a four-year undergraduate program, you can apply for New Blood Shift. We want to see up to three examples of the sort of creative work you already do. This might be some design, a campaign concept, a piece of artwork, a video, some photographs, lyrics, a story… it’s up to you what you share with us. Learn how to use your creative abilities in a career in advertising and design.

Key Dates 2017

- 10 April 2017
  
  Applications open
- D&AD New Blood Shift NYC launches
- 24 May 2017
  
  Applications deadline
- Enter your work by 5PM EDT
- 7 June 2017
  
  Shortlist Exhibition
- Shortlisted applicants will exhibit their work to the best in the industry, and receive world-class D&AD training for free
- June 2017
  
  Class of 2017 NYC announced
- Up to 20 shortlisted applicants will be invited to take part in the full program
- 23-25 June 2017
  
  Incubator kicks off
- New Blood Shift begins with a three-day industry incubator
- 26 June - 15 September 2017
  
  Night school begins
- Class of 2017 NYC take part in the night school from June to September
- Late September 2017
  
  Final Showcase
- A celebratory event, showing off Class of 2017 NYC portfolios to the industry and securing paid placements

Class of 2016 - Luna's story

At school, Luna was bullied for her 'strange' ideas. At New Blood Shift night school they became an asset, helping her find new angles on creative challenges, and eventually earning her a paid placement in Leo Burnett London's creative department.

Class of 2016 - Mike's story

After working at his older brother's construction company, Mike felt out of the loop, and unsure how to find creative work without a university degree. Since completing New Blood Shift he's received paid commissions, and is now interviewing with prospective agents.

Class of 2016 - Abi's story

22-year-old south Londoner Abi had dropped out of three university degrees, before she joined New Blood Shift – where she overcame her fear of sharing ideas out loud. At the end of 12 weeks of night school, she was awarded a paid placement in Havas London's creative department.

D&AD New Blood Shift New York Ambassadors

Amarachi Nwosu

Amarachi is a Nigerian-American self-taught photographer, filmmaker and writer. With a background in International Communications, she has worked with a number of brands, organizations and companies around the world.

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