in partnership with
A free, industry-led night school program for emerging creatives who don't have a college degree.
Through Shift with Google, in partnership with adidas, D&AD aims to create an accessible space for self-made talent to learn from and connect with the industry, establish a network and find job opportunities. Our Shifters will leave the program ready to apply their thinking and their craft to the design and advertising industry.
Applications for Shift NYC are now closed.
What is D&AD Shift with Google?
D&AD Shift with Google is our free night school, for self-made creatives without a college degree. This year Shift is being delivered part in-person and part online, with industry experts from New York’s top brands and agencies delivering 2-night school sessions a week from October to February.
You’re the hustler, the visionary, sometimes the disruptor — your ravenous appetite for bold, bright, and brilliant ideas is insatiable. You’re the innovator, the bar raiser, flexing effortlessly on every nay-sayer — you have an appetite for creative excellence and can stomach a tough review.
Shift is an intensive night school for the determined, for the hungry. You’ll receive insight from industry professionals at the height of their careers, steering you and like-minded creatives through real briefs, devouring secrets of the industry one bite at a time.
Get your fill of industry knowledge, no degrees needed — talent and tenacity are the only credentials that hold weight here.
Not only will you leave Shift with a network of notable names and iconic brands, but also with a tool kit that’ll help you conquer and thrive on the journey ahead. It’s time to feed your ambition. Apply now.
"Without diversity there is no creativity."
Lorraine Twohill, SVP of Global Marketing, Google.
How to apply to Shift New York
Applications for Shift NYC are now closed.
You don’t need a pre-existing portfolio to apply for Shift, we want to find out about you, how you think and about your ideas, so be creative. You can share a design, a campaign concept, a piece of artwork, a video, some photographs, lyrics, a story - it’s up to you.
In the application you will be asked to upload three examples of your work, so make sure you have these to hand. This programme is for those wanting to enter the commercial creative industry. Shift will aim to teach you about what types of roles are available to you within Advertising and Design.
2021/22 Shifters
Meet last year's cohort and filter by creative discipline.
Shift Stories
Since Shift’s launch in 2016, we have trained 123 unconventional creatives across NY and London who have gone on to work in agencies including AKQA, Design Bridge, Iris, Stink, Havas, Wieden+Kennedy and Nike.
View the work from Shift 20/21 or meet our alumni and hear their stories.
Videos created by Shift Alumni: Presence of Colour
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