As Bruce Duckworth’s final act as President, he set the challenge to encompass all of D&AD’s history in one book, and to cement the Annual as the yardstick for the huge number of disciplines that D&AD Awards.
This year's Annual contains ten bookmark ribbons, so readers can flag multiple favourite pieces and inspiration. What’s more, the ribbons are colour-paired with the much sought after D&AD Pencils, so readers can mark the work in order of inspiration, giving the highest accolade of the black ribbon, to the project that inspires them the most.
During the design process, Jim Sutherland worked closely with Nick Asbury, the most awarded person in the D&AD Writing for Design category. Nick was tasked with creating wording that speaks to the design process of any project. To introduce the work held inside, the words were carefully selected to reflect the thought, effort and pain that goes into every creative project.
From the President
“The repeated use of the ampersand bookending the Annual highlights the importance of and need for collaboration in the design and advertising world. Collaboration is not only key for creativity, but the very thing that connects advertising with design - something which is so central to D&AD."
Bruce Duckworth, D&AD President 2016-17