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The Story

In line with Sandoz’ ‘education’ brief, it features interactive exercises created by B+A (formerly known as Ben&Andrew), based on lessons from D&AD’s Professional Development Trainers. Championing ‘win one, teach one’, the 54th Annual acts as an instructive tool for prospective winners, paving the way for future success. As Sandoz explains,“If you’re talented enough to win a Pencil, then you hold knowledge enough to teach another”.
Following the launch of D&AD Impact, Andy felt very strongly that this year’s Annual should lead by example. In addition to Vegetable-based inks, 100% recycled, wood-free paper and a soft cover resulted in an overall weight loss of up to 32% in comparison to previous years. Every component of the book was considered from conception through to production and distribution making this year’s Annual, our most sustainable yet. 

This year’s Annual was designed by independent design practitioner Lucienne Roberts who runs a publishing venture on the side. She was briefed by Andy Sandoz to make something completely different, something that could be written in, poured over and ultimately end up dog-eared, well-used and full of handy little annotations.

"The winning work itself speaks volumes of course, but so does the printing and production, font use and layout", explains Lucienne. Throughout, the book is littered with little details that reference this - distortions of tints and CMYK that act as a lesson in colour and print. And then there's the font, the clue for its choice lies in its name. "The font is FF Schulbuch Nord, ‘Schulbuch’ means school book in German and this font is based on the letterforms found in children’s textbooks". 

A celebrated collection of the very best in design and advertising from across the globe, don’t miss the chance to own an iconic piece of D&AD history. Order yours today.

See Who Judged at the D&AD Professional Awards 2016

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