In his final act as President, Steve Vranakis tasked designers Magpie Studio with reflecting D&AD’s mission to safeguard and promote creative skills for the future.
The Annual’s front cover is cut in half to make space for the Manual – a detachable book aimed at aspiring creatives that are yet to enter the industry. It walks the reader through the entire creative process, from the first brief to the big idea, with plenty of insights along the way, including contributions from D&AD Black Pencil winners Michael Johnson (Johnson Banks), Bjorn Stahl (INGO Stockholm) and Alice Tonge (4creative).
We encourage anyone getting an Annual this year to pass the Manual on to an up and coming creative and support their rise through the industry.
From the President
"My mission for my year as D&AD President was all about recognising people for their raw ability and not about who they are or where they come from. This year we use the book to give a bit more back to people just starting out. We spent countless hours coming up with different designs to ensure that the Manual was an integral piece of the Annual as a whole and not just some insert you'd get as a promotion."
Steve Vranakis, D&AD President 2017-18