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D&AD Awards 2023

D&AD exists to stimulate, enable and award creative excellence in design and advertising.

Considered by many the world’s most prestigious benchmark for commercial creativity, the D&AD Pencil stands for rigour and integrity, everything that it takes to make the best creative work. 

This year's Pencils have now been announced.

D&AD front image
  • Categories
  • Judges
  • Key dates
  • See winners

What Making it is Made Of

Making it takes a lot.
It takes the ‘best brief ever’ and wide-eyed naivety.
It takes indecision that becomes obsession.
It takes thinking, rethinking, tearing it up, and making it fit.
It takes working through the bad to achieve the brilliant, and the character to see it through.
It takes hours and hours.
Tabs on tabs.
Crafting pixels and paragraphs to perfection.
It takes a village.
A lot goes into making it.
But once you’ve made it, everything changes.
For you, your clients, our industry - everyone.

D&AD Awards 2023.
What making it is made of

Why enter D&AD Awards?

D&AD is an education charity that promotes and enables excellence in design and advertising. Each year, D&AD Awards gather the world's best creative work from across the commercial design, advertising, production and craft disciplines to be judged by more than 330 global creative leaders, practitioners and innovators.

Our categories span the full spectrum of disciplines, from commerce to digital; graphic design to book design; art direction to writing; entertainment to gaming & virtual worlds; impact, collaborative and side hustle; and much more. 

If your work is shortlisted by the judges, it will appear in the D&AD Annual, an honour of distinction and a platform for exposure to more than 130,000 creatives globally.

Winning a D&AD Pencil will earn your work exposure to an audience of millions in the creative industries around the world through international press coverage, exhibitions, promotion on the D&AD website, social platforms, and newsletters, and the opportunity to be featured in D&AD content unpacking creative excellence within the D&AD Annual.

Entering your work actively supports D&AD’s mission as a not-for profit by funding learning programmes that bridge the gap between education and industry, including New Blood and Shift that help new talent prosper and pave the way into the creative industries for more diverse talent. In 2022, Awards entry fees provided more than 118,000 vocational learning opportunities to emerging creatives.

Being awarded earns you and your company points towards D&AD rankings; our official table of the most successful individuals, companies, networks, countries and clients in the world.

Entering work that's at prototype, beta or MVP stage and using creativity for good, gives you the chance to receive up to £25,000 worth of funding when you're awarded in Future Impact.

Finally, we will also plant a tree in recognition of your award, in partnership with D&AD Future Impact winner theOtherDada. You can find out more about The & Forest here.

Don’t just take our word for it. Find out more about the benefits of winning directly from your peers below.

Everything you need to know

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2023 Categories

2023 Judges

Key Dates 2023

Get in touch

Alex Knapp

US & Canada
alex.knapp@dandad.org
+44 (0)207 840 1172

Donal Keenan

Awards Director
donal.keenan@dandad.org

Katherine Chen

Asia Pacific, Middle East and Africa
katherine.chen@dandad.org
+44 (0)7752 502 545
​WeChat 微信 Dandadawards

Kotoko Koya

Japan & Singapore
kotoko.koya@dandad.org
+81 90 4736 5965

Pablo Aör Brandao

Central & Southern Europe/Latam
pablo.brandao@dandad.org
+44 (0)7903 259 626

Will Koper

UK, IRE & Northern Europe
will.koper@dandad.org
+44 (0)207 840 1177

D&AD Awards Team

General Enquiries
awards@dandad.org
+44 (0) 207 840 1111

Aynsley Munsie

Press Enquiries
aynsley.munsie@dandad.org

D&AD Awards Winners 2023

This year's Pencils have now been announced. Congratulations to all the winners.

  • See winners

Sign Up to D&AD Awards News

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