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D&AD Awards 2023

D&AD exists to stimulate, enable and award creative excellence in design and advertising.

Considered by many the world’s most prestigious benchmark for commercial creativity, the D&AD Pencil stands for rigour and integrity, everything that it takes to make the best creative work. 

You've made the work, now you just have to enter.

D&AD front image
  • Get the entry kit
  • Categories
  • Judges
  • Key dates
  • Enter now

What Making it is Made Of

Making it takes a lot.
It takes the ‘best brief ever’ and wide-eyed naivety.
It takes indecision that becomes obsession.
It takes thinking, rethinking, tearing it up, and making it fit.
It takes working through the bad to achieve the brilliant, and the character to see it through.
It takes hours and hours.
Tabs on tabs.
Crafting pixels and paragraphs to perfection.
It takes a village.
A lot goes into making it.
But once you’ve made it, everything changes.
For you, your clients, our industry - everyone.

D&AD Awards 2023.
What making it is made of

Why enter D&AD Awards?

D&AD is an education charity that promotes and enables excellence in design and advertising. Each year, D&AD Awards gather the world's best creative work from across the commercial design, advertising, production and craft disciplines to be judged by more than 330 global creative leaders, practitioners and innovators.

Our categories span the full spectrum of disciplines, from commerce to digital; graphic design to book design; art direction to writing; entertainment to gaming & virtual worlds; impact, collaborative and side hustle; and much more. 

If your work is shortlisted by the judges, it will appear in the D&AD Annual, an honour of distinction and a platform for exposure to more than 130,000 creatives globally.

Winning a D&AD Pencil will earn your work exposure to an audience of millions in the creative industries around the world through international press coverage, exhibitions, promotion on the D&AD website, social platforms, and newsletters, and the opportunity to be featured in D&AD content unpacking creative excellence within the D&AD Annual.

Entering your work actively supports D&AD’s mission as a not-for profit by funding learning programmes that bridge the gap between education and industry, including New Blood and Shift that help new talent prosper and pave the way into the creative industries for more diverse talent. In 2022, Awards entry fees provided more than 118,000 vocational learning opportunities to emerging creatives.

Being awarded earns you and your company points towards D&AD rankings; our official table of the most successful individuals, companies, networks, countries and clients in the world.

Entering work that's at prototype, beta or MVP stage and using creativity for good, gives you the chance to receive up to £25,000 worth of funding when you're awarded in Future Impact.

Finally, we will also plant a tree in recognition of your award, in partnership with D&AD Future Impact winner theOtherDada. You can find out more about The & Forest here.

Don’t just take our word for it. Find out more about the benefits of winning directly from your peers below.
  • English

    Get the entry kit

    To learn more about categories, prices and all the information required for entering the awards, register or download the entry kit below.

    Download

  • 日本語

    D&AD賞 応募要項

    応募要項PDFをダウンロードするにはアカウント登録が必要です。

    Download

  • Español

    Premios D&AD 2023 pautas para los trabajos

    Deberás estar registrado para descargar la guía.

    Download

  • Português

    Prêmios D&AD 2023 guia de Inscrição

    Você precisará estar cadastrado para baixar o guia.

    Download

  • Français

    D&AD Awards 2023 Entry Kit

    Pour apprendre plus sur les catégories, prix, et toutes les informations requises pour le concours, enregistrer ou télécharger le guide ci-dessous.

    Download

  • 简体中文

    D&AD奖2023入门套件

    要了解更多有关类别，价格和参加奖项所需的所有信息，请在下面注册或下载

    Download

  • 繁體中文

    D&AD獎2023報名資料包

    要了解更多有關類別、價格和參加獎項所需的所有信息，請在下面註冊或下載

    Download

Everything you need to know

Have a question about your entry?

Most questions can be answered by checking our dedicated FAQs page.

If you still need to speak to someone, you can call the Awards team on +44 (0) 207 840 1111. Lines are open from 9.30 - 5.30pm GMT.

  • FAQs
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2023 Categories

2023 Judges

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Events

Join us for free events at D&AD HQ in London unpacking creative excellence and how to achieve it ahead of this year’s awards with judges, winners and industry luminaries.

Beyond Sans Serif with I love Typography
Has Sans Serif killed brand identity? This panel will explore the possibilities to rebrand, look contemporary, and speak today’s language without resorting to the same typographic solutions. Thu, 16 March 2023

Key Dates 2023

Get in touch

Alex Knapp

US & Canada
alex.knapp@dandad.org
+44 (0)207 840 1172

Donal Keenan

Awards Director
donal.keenan@dandad.org

Katherine Chen

Asia Pacific, Middle East and Africa
katherine.chen@dandad.org
+44 (0)7752 502 545
​WeChat 微信 Dandadawards

Kotoko Koya

Japan & Singapore
kotoko.koya@dandad.org
+81 90 4736 5965

Pablo Aör Brandao

Central & Southern Europe/Latam
pablo.brandao@dandad.org
+44 (0)7903 259 626

Will Koper

UK, IRE & Northern Europe
will.koper@dandad.org
+44 (0)207 840 1177

D&AD Awards Team

General Enquiries
awards@dandad.org
+44 (0) 207 840 1111

Enter Now

From bonkers briefs to brilliant ideas, you know what making it is made of. But what about what comes next? The best work attracts the best opportunities — for you, your clients, and our industry.

Enter now to show our judges that your work has what it takes to make it.

  • Enter now

Sign Up to D&AD Awards News

Be the first to find out about D&AD Awards news and receive weekly Pencil-winning insights and inspiration to help you achieve creative excellence.

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