
Terms & Conditions
The nitty gritty details on what you can enter.
D&AD Awards are the most prestigious benchmark for creative excellence in design and advertising. This year's Pencil winners have now been announced. Congratulations to all the winners.
D&AD is an education charity that promotes excellence in design and advertising. Each year, the D&AD Awards gather the world's best creative work from across the commercial design, advertising, production and craft disciplines to be judged by more than 400 global creative leaders, practitioners and innovators.
Our categories span the full spectrum of disciplines from graphic design to product design, book design, and magazine and newspaper design; art direction to writing, editing, illustration, photography, typography and animation; creative coding to UX, e-commerce and gaming; PR and media to Impact, and much more. We also have special categories for creative side projects that are ready to start-up or scale-up.
As a not-for-profit, D&AD invests all surpluses from the Awards into education programmes that help new talent prosper and pave the way into the creative industries for more diverse talent. The winning work forms valuable learning resources for students and emerging talent around the world who are looking to make their first steps into a creative career.
D&AD Awards exists to identify the world’s best creative work of the year, to elevate it above its context onto the global stage to inspire the international creative community to learn, grow, and set new benchmarks for creative excellence.
If your work is shortlisted by the judges, it will appear in the D&AD Annual, an honour of distinction and a platform for exposure to over 75,000 creative people globally.
Winning a D&AD Pencil will earn your work exposure to millions of people in the creative industries around the world through international press coverage, exhibitions, promotion on the D&AD website, social platforms and newsletters, and the opportunity to be featured in articles and films on the topic of creative excellence within the D&AD Annual.
Entering your work actively supports D&AD’s mission as an education charity by funding learning programmes that bridge the gap between education and industry.
We will also plant a tree in recognition of your award, in partnership with D&AD Future Impact winner theOtherDada. You can find out more about The & Forest here.
Don’t take our word for it. Find out more about the benefits of winning directly from your peers below.
Most questions can be answered by checking our dedicated FAQs page.
If you still need to speak to someone, you can call the Awards team on +44 (0) 207 840 1111. Lines are open from 9.30 - 5.30pm GMT.
Digital
Direct
E-Commerce
Experiential
Film
Integrated
Media
PR
Press & Outdoor
Radio & Audio
Book Design
Branding
Creative Transformation
Digital Design
Graphic Design
Magazine & Newspaper Design
Packaging Design
Product Design
Spatial Design
Type Design
Animation
Art Direction
Casting
Cinematography
Direction
Editing
Illustration
Photography
Production Design
Sound Design & Use of Music
Typography
Visual Effects
Writing for Advertising
Writing for Design
Entertainment
Gaming
Music Videos
Future Impact
Impact
Collaborative
Side Hustle
Animation
Art Direction
Book Design
Branding
Casting
Cinematography
Collaborative
Creative Transformation
Digital
Digital Design
Direct
Direction
E-Commerce
Editing
Entertainment
Experiential
Film
Future Impact
Gaming
Graphic Design
Illustration
Impact
Integrated
Magazine & Newspaper Design
Media
Music Videos
Packaging Design
Photography
PR
Press & Outdoor
Product Design
Production Design
Radio & Audio
Side Hustle
Sound Design & Use of Music
Spatial Design
Type Design
Typography
Visual Effects
Writing for Advertising
Writing for Design
Animation
Jury President
Fabiano Broki, Creative Director, Lobo
Art Direction
Jury President
Valerie Madon, Chief Creative Officer, Asia, VMLY&R
Book Design
Jury President
Pascal Brun, Co-Founder & Designer, Haller Brun
Branding
Jury President
Shaun Loftman, Executive Creative Director (CEEMEA), Landor & Fitch
Casting
Jury President
Carine Youb, Casting Director, Carine Youb Casting
Cinematography
Jury President
Motheo Moeng, Cinematographer, Exposure crew
Collaborative
Jury President
Rebecca Wright, D&AD President & Dean of Academic Programmes, Central Saint Martins
Creative Transformation
Jury President
Johan Pihl, Executive Creative Director, FARM Stockholm
Digital
Jury President
Tara Ford, Chief Creative Officer, The Monkeys
Digital Design
Jury President
Eiko Kawano, Director of Product Design, Loblaw Digital
Direct
Jury President
Xolisa Dyeshana, Chief Creative Officer, Joe Public Johannesburg
Direction
Jury President
Bryan Buckley, Founder, Hungry Man Productions
E-Commerce
Jury President
Resh Sidhu, Global Director Arcadia Creative Studio, Snap Inc.
Editing
Jury President
Paul Notice, Executive Producer, The Notice Blog
Entertainment
Jury President
Trevor Robinson OBE, Executive Creative Director, Quiet Storm
Experiential
Jury President
Diego Machado, Global Chief Creative Officer, AKQA
Film
Jury President
Bruno Bertelli, Global Chief Creative Officer, Publicis
Future Impact
Jury President
Thomas Kolster, Founder, Goodvertising
Gaming
Jury President
Tiffany Rolfe, Global Chief Creative Officer, R/GA
Graphic Design
Jury President
Benny Tak-shing, Au, Design Director, Amazing Angle Design
Illustration
Jury President
Martina Paukova, Illustrator, Martina Paukova Studio
Impact
Jury President
Thomas Kolster, Founder, Goodvertising
Integrated
Jury President
Döerte Spengler-Ahrens, Managing Creative Director & Partner, Jung Von Matt Hamburg
Magazine & Newspaper Design
Jury President
Bunny Kinney, Creative Director, Nowness, Dazed Media
Media
Jury President
Virginia Hyland, CEO, Havas Media Australia
Music Videos
Jury President
Jules de Chateleux, Co-Founder, DIVISION
Packaging Design
Jury President
Susanna Nygren Barrett, Creative Director, The Studio
Photography
Jury President
Veradis Vinyaratn, CCO, TBWA\Thailand
PR
Jury President
Valerie Pinto, CEO, Weber Shandwick India
Press & Outdoor
Jury President
Rahul Mathew, Chief Creative Officer, DDB Mundra Group
Product Design
Jury President
Ceren Bagatar, Multidisciplinary Designer, Kode21 Climate Solutions Design
Production Design
Jury President
Rita El Hachem, Executive Producer, Stoked
Radio & Audio
Jury President
Merlee Cruz-Jayme, CCO & Chairmom, Dentsu International APAC & Jayme Syfu
Side Hustle
Jury President
Rohit Raj, Co-Founder & Creative Chief, Glitch
Sound Design & Use of Music
Jury President
Abigail Sie, Sound Supervisor & Sound Designer, Song Zu Australia
Spatial Design
Jury President
Kaz Yoneda, Founding Principal, Bureau 0-1
Type Design
Jury President
Nadine Chahine, CEO, I Love Typography Ltd
Typography
Jury President
Arata Maruyama, Design Director, &Form LLC
Visual Effects
Jury President
Mahmoud Ghali, Co-founder & Visual Effects Supervisor, Monkeys Visual Effects & Animation
Writing for Advertising
Jury President
Nancy Crimi-Lamanna, Cheif Creative Officer, FCB Canada
Writing for Design
Jury President
Francesca Tenenbaum, Head of Words, Here Design
17 November 2021 — D&AD Awards 2022 Launch
D&AD Awards 2022 Launch
Meet the Jury Presidents, discover the categories, and download the entry kit
12 January 2022 — Super Early Bird Deadline
Super Early Bird Deadline
Enter by 23:59 GMT to save 40%
16 February 2022 — Early Bird Deadline
Early Bird Deadline
Enter by 23:59 GMT to save 20%
16 March 2022 — Deadline
Deadline
Enter by 23:59 GMT
6 April 2022 — Online Judging Begins
Online Judging Begins
Our esteemed judges see the work and vote for their Shortlist
5 May 2022 — Live Judging Begins
Live Judging Begins
Judges will meet to confirm the Shortlist and award the Pencils
12 May 2022 — Shortlist Announcement
Shortlist Announcement
Owing to the phenomenal number and quality of entries to this year’s Awards, we are still processing the results and all Shortlisted work will now be revealed on 17 May
17 May 2022 — Shortlist Announcement
Shortlist Announcement
All Advertising, Culture and Impact Categories and Design Categories including: Branding, Creative Transformation, Digital Design, Graphic Design, Product Design, Spatial Design
25 & 26 May 2022 — D&AD Awards Ceremonies
D&AD Awards Ceremonies
Pencils revealed across two ceremonies; further details to be announced
See the winning work by Category, Pencil level and Country.
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