
Terms & Conditions
The nitty gritty details on what you can enter.
D&AD exists to stimulate, enable and award creative excellence in design and advertising.
Considered by many the world’s most prestigious benchmark for commercial creativity, the D&AD Pencil stands for rigour and integrity, everything that it takes to make the best creative work.
This year's Pencils have now been announced.
Making it takes a lot.
It takes the ‘best brief ever’ and wide-eyed naivety.
It takes indecision that becomes obsession.
It takes thinking, rethinking, tearing it up, and making it fit.
It takes working through the bad to achieve the brilliant, and the character to see it through.
It takes hours and hours.
Tabs on tabs.
Crafting pixels and paragraphs to perfection.
It takes a village.
A lot goes into making it.
But once you’ve made it, everything changes.
For you, your clients, our industry - everyone.
D&AD Awards 2023.
What making it is made of
D&AD is an education charity that promotes and enables excellence in design and advertising. Each year, D&AD Awards gather the world's best creative work from across the commercial design, advertising, production and craft disciplines to be judged by more than 330 global creative leaders, practitioners and innovators.
Our categories span the full spectrum of disciplines, from commerce to digital; graphic design to book design; art direction to writing; entertainment to gaming & virtual worlds; impact, collaborative and side hustle; and much more.
If your work is shortlisted by the judges, it will appear in the D&AD Annual, an honour of distinction and a platform for exposure to more than 130,000 creatives globally.
Winning a D&AD Pencil will earn your work exposure to an audience of millions in the creative industries around the world through international press coverage, exhibitions, promotion on the D&AD website, social platforms, and newsletters, and the opportunity to be featured in D&AD content unpacking creative excellence within the D&AD Annual.
Entering your work actively supports D&AD’s mission as a not-for profit by funding learning programmes that bridge the gap between education and industry, including New Blood and Shift that help new talent prosper and pave the way into the creative industries for more diverse talent. In 2022, Awards entry fees provided more than 118,000 vocational learning opportunities to emerging creatives.
Being awarded earns you and your company points towards D&AD rankings; our official table of the most successful individuals, companies, networks, countries and clients in the world.
Entering work that's at prototype, beta or MVP stage and using creativity for good, gives you the chance to receive up to £25,000 worth of funding when you're awarded in Future Impact.
Finally, we will also plant a tree in recognition of your award, in partnership with D&AD Future Impact winner theOtherDada. You can find out more about The & Forest here.
Don’t just take our word for it. Find out more about the benefits of winning directly from your peers below.
Commerce
Digital
Direct
Experiential
Film
Integrated
Media
PR
Press & Outdoor
Radio & Audio
Book Design
Branding
Creative Transformation
Digital Design
Graphic Design
Magazine & Newspaper Design
Packaging Design
Product Design
Spatial Design
Type Design & Lettering
Animation
Art Direction
Casting
Cinematography
Direction
Editing
Illustration
Photography
Production Design
Sound Design & Use of Music
Typography
Visual Effects
Writing for Advertising
Writing for Design
Entertainment
Gaming & Virtual Worlds
Music Videos
Side Hustle
Future Impact
Impact
Collaborative
Animation
Art Direction
Book Design
Branding
Casting
Cinematography
Collaborative
Commerce
Creative Transformation
Digital
Digital Design
Direct
Direction
Editing
Entertainment
Experiential
Film
Future Impact
Gaming & Virtual Worlds
Graphic Design
Illustration
Impact
Integrated
Magazine & Newspaper Design
Media
Music Videos
Packaging Design
Photography
PR
Press & Outdoor
Product Design
Production Design
Radio & Audio
Side Hustle
Sound Design & Use of Music
Spatial Design
Type Design & Lettering
Typography
Visual Effects
Writing for Advertising
Writing for Design
Animation
Jury President
Andrea Roman Perse, Managing Director & Partner Zauberberg at Productions GmbH
Art Direction
Jury President
Keka Morelle, Chief Creative Officer, Wunderman Thompson Sao Paulo
Book Design
Jury President
Julia Hasting, Creative Director, Phaidon Press
Branding
Jury President
Jim Sutherland, Creative Director, Studio Sutherl&
Casting
Jury President
Nika Bondar, Casting Director, Radioaktive Film
Cinematography
Jury President
Karim Naceur, Global Head of TV Production, BETC Paris
Collaborative
Jury President
Richard Brim, Chief Creative Officer, adam&eveDDB
Commerce
Jury President
Ronald Ng, Global CCO, MRM//Mccann
Creative Transformation
Jury President
Shun Ishikawa, Founding Partner, KESIKI
Digital
Jury President
Natalie Lam, Chief Creative Officer, APAC & MEA, Publicis Groupe
Digital Design
Jury President
Seiichi Saito, Panoramatiks Principal, Abstract Engine
Direct
Jury President
Pancho Cassis, Partner & Global Chief Creative Officer, David The Agency Madrid
Direction
Jury President
Nisha Ganatra, Director, Writer & Producer, Ladies' Car Productions
Editing
Jury President
Adriana Legay, Film Editor, Finalcut & collectiv.paris
Entertainment
Jury President
Jimmy Smith, Chairman, CEO & CCO, Amusement Park Entertainment
Experiential
Jury President
Richard Yu, Regional Chief Creative Officer, Greater China, ADK Taiwan
Film
Jury President
Liz Taylor, Global CCO, Ogilvy
Future Impact
Jury President
Kwame Taylor-Hayford, Co-Founder, Kin
Gaming & Virtual Worlds
Jury President
Rosh Singh, Managing Director, UNIT9
Graphic Design
Jury President
Neville Brody, Creative Director, Brody Associates; Professor, RCA
Illustration
Jury President
Aurélia Durand, Artist, Aurélia Durand Design Studio
Impact
Jury President
Kwame Taylor-Hayford, Co-Founder, Kin
Integrated
Jury President
Farid Mokart, Founder & Creative Chairman, Fred & Farid Paris
Magazine & Newspaper Design
Jury President
Ariane Spanier, Graphic Designer, Ariane Spanier
Media
Jury President
Patricia McDonald, Chief Strategy Officer, Dentsu Creative
Music Videos
Jury President
Romain Chassaing, Director & Partner, Solab Pictures
Packaging Design
Jury President
Sarah Moffat, Chief Creative Officer, Turner Duckworth San Francisco
Photography
Jury President
Jane Stockdale, Photographer, Jane Stockdale Photography
PR
Jury President
Judy John, Global Chief Creative Officer, Edelman Toronto
Press & Outdoor
Jury President
Eugene Cheong, Former CCO, DDB Asia
Product Design
Jury President
Gen Suzuki, Product Designer, Gen Suzuki Studio
Production Design
Jury President
Mette Jermiin, CEO & Executive Producer, Bacon
Radio & Audio
Jury President
Jenny Glover, Chief Creative Officer, Juniper Park\TBWA
Side Hustle
Jury President
Michael Olaye, SVP, Managing Director - Strategy & Innovation, R/GA New York
Sound Design & Use of Music
Jury President
Sander van Maarschalkerweerd, Founder & CEO, Sizzer
Spatial Design
Jury President
Uwe Brueckner, Professor, Architect, Stage Designer, Scenographer, STUDIO UWE BRUECKNER
Type Design & Lettering
Jury President
Noopur Datye, Type Designer/ Co-founder, Ek Type
Typography
Jury President
Sarah Hyndman, Founder & Typographer, Type Tasting
Visual Effects
Jury President
Eliana Carranza-Pitcher, COO & Executive Producer, BaconX
Writing for Advertising
Jury President
Vicki Maguire, CCO, Havas London
Writing for Design
Jury President
Nick Asbury, Writer, Asbury & Asbury
11 May 2023 — Shortlist Announcement
Shortlist Announcement
Shortlists for all Advertising, Design, Craft, Culture, Impact and Collaborative categories will be revealed
24 – 25 May 2023 — D&AD Awards Ceremony
D&AD Awards Ceremony
Pencils to be presented at a Ceremony over two nights in London. Further details to be announced
14 September 2023 — D&AD Annual Launch
D&AD Annual Launch
All the winning work published online in its entirety alongside insights and analysis. Free to access for the global creative community.
This year's Pencils have now been announced. Congratulations to all the winners.
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