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D&AD Awards 2023
D&AD exists to stimulate, enable and award creative excellence in design and advertising.
Considered by many the world’s most prestigious benchmark for commercial creativity, the D&AD Pencil stands for rigour and integrity, everything that it takes to make the best creative work.
The 2023 Awards are open for entries. Enter by 7 December to save 40%.
What Making it is Made Of
Making it takes a lot.
It takes the ‘best brief ever’ and wide-eyed naivety.
It takes indecision that becomes obsession.
It takes thinking, rethinking, tearing it up, and making it fit.
It takes working through the bad to achieve the brilliant, and the character to see it through.
It takes hours and hours.
Tabs on tabs.
Crafting pixels and paragraphs to perfection.
It takes a village.
A lot goes into making it.
But once you’ve made it, everything changes.
For you, your clients, our industry - everyone.
D&AD Awards 2023.
What making it is made of
Why enter D&AD Awards?
D&AD is an education charity that promotes and enables excellence in design and advertising. Each year, D&AD Awards gather the world's best creative work from across the commercial design, advertising, production and craft disciplines to be judged by more than 330 global creative leaders, practitioners and innovators.
Our categories span the full spectrum of disciplines, from commerce to digital; graphic design to book design; art direction to writing; entertainment to gaming & virtual worlds; impact, collaborative and side hustle; and much more.
If your work is shortlisted by the judges, it will appear in the D&AD Annual, an honour of distinction and a platform for exposure to more than 130,000 creatives globally.
Winning a D&AD Pencil will earn your work exposure to an audience of millions in the creative industries around the world through international press coverage, exhibitions, promotion on the D&AD website, social platforms, and newsletters, and the opportunity to be featured in D&AD content unpacking creative excellence within the D&AD Annual.
Entering your work actively supports D&AD’s mission as a not-for profit by funding learning programmes that bridge the gap between education and industry, including New Blood and Shift that help new talent prosper and pave the way into the creative industries for more diverse talent. In 2022, Awards entry fees provided more than 118,000 vocational learning opportunities to emerging creatives.
Being awarded earns you and your company points towards D&AD rankings; our official table of the most successful individuals, companies, networks, countries and clients in the world.
Entering work that's at prototype, beta or MVP stage and using creativity for good, gives you the chance to receive up to £25,000 worth of funding when you're awarded in Future Impact.
Finally, we will also plant a tree in recognition of your award, in partnership with D&AD Future Impact winner theOtherDada. You can find out more about The & Forest here.
Don’t just take our word for it. Find out more about the benefits of winning directly from your peers below.
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English
Get the entry kit
To learn more about categories, prices and all the information required for entering the awards, register or download the entry kit below.
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日本語
D&AD賞 応募要項
応募要項PDFをダウンロードするにはアカウント登録が必要です。
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Español
Premios D&AD 2023 pautas para los trabajos
Deberás estar registrado para descargar la guía.
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Português
Prêmios D&AD 2023 guia de Inscrição
Você precisará estar cadastrado para baixar o guia.
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Français
D&AD Awards 2023 Entry Kit
Pour apprendre plus sur les catégories, prix, et toutes les informations requises pour le concours, enregistrer ou télécharger le guide ci-dessous.
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简体中文
D&AD奖2023入门套件
要了解更多有关类别，价格和参加奖项所需的所有信息，请在下面注册或下载
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繁體中文
D&AD獎2023報名資料包
要了解更多有關類別、價格和參加獎項所需的所有信息，請在下面註冊或下載
Have a question about your entry?
Most questions can be answered by checking our dedicated FAQs page.
If you still need to speak to someone, you can call the Awards team on +44 (0) 207 840 1111. Lines are open from 9.30 - 5.30pm GMT.
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2023 Categories
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Animation
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Art Direction
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Book Design
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Branding
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Casting
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Cinematography
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Collaborative
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Commerce
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Creative Transformation
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Digital
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Digital Design
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Direct
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Direction
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Editing
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Entertainment
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Experiential
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Film
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Future Impact
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Gaming & Virtual Worlds
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Graphic Design
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Illustration
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Impact
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Integrated
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Magazine & Newspaper Design
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Media
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Music Videos
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Packaging Design
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Photography
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PR
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Press & Outdoor
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Product Design
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Production Design
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Radio & Audio
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Side Hustle
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Sound Design & Use of Music
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Spatial Design
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Type Design & Lettering
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Typography
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Visual Effects
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Writing for Advertising
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Writing for Design
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2023 Jury Presidents
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Animation
Anna Mantzaris
Animation Director, Anna Mantzaris
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Art Direction
Keka Morelle
Chief Creative Officer, Wunderman Thompson Sao Paulo
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Book Design
Julia Hasting
Creative Director, Phaidon Press
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Branding
Jim Sutherland
Creative Director, Studio Sutherl&
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Casting
Nika Bondar
Casting Director, Radioaktive Film
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Cinematography
Karim Naceur
Global Head of TV Production, BETC Paris
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Collaborative
Richard Brim
Chief Creative Officer, adam&eveDDB
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Commerce
Ronald Ng
Global CCO, MRM//Mccann
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Creative Transformation
Shun Ishikawa
Founding Partner, KESIKI
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Digital
Natalie Lam
Chief Creative Officer, APAC & MEA, Publicis Hong Kong
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Digital Design
Seiichi Saito
Panoramatiks Principal, Abstract Engine
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Direct
Pancho Cassis
Partner & Global Chief Creative Officer, David The Agency Madrid
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Direction
Nisha Ganatra
Director, Writer & Producer, Ladies' Car Productions
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Editing
Adriana Legay
Film Editor, Finalcut & collectiv.paris
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Entertainment
Jimmy Smith
Chairman, CEO & CCO, Amusement Park Entertainment
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Experiential
Richard Yu
Regional Chief Creative Officer, Greater China, ADK Taiwan
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Film
Liz Taylor
Global CCO, Ogilvy
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Future Impact
Kwame Taylor-Hayford
Co-Founder, Kin
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Gaming & Virtual Worlds
Rosh Singh
Managing Director, UNIT9
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Graphic Design
Neville Brody
Creative Director, Business Strategist&Typographer, Brody Associates
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Illustration
Aurélia Durand
Artist, Aurélia Durand Design Studio
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Impact
Kwame Taylor-Hayford
Co-Founder, Kin
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Integrated
Farid Mokart
Founder & Creative Chairman, Fred & Farid Paris
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Magazine & Newspaper Design
Ariane Spanier
Graphic Designer, Ariane Spanier
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Media
Patricia McDonald
Chief Strategy Officer, Dentsu Creative
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Music Videos
Romain Chassaing
Director & Partner, Solab Pictures
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Packaging Design
Sarah Moffat
Chief Creative Officer, Turner Duckworth San Francisco
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Photography
Jane Stockdale
Photographer, Jane Stockdale Photography
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PR
Judy John
Global Chief Creative Officer, Edelman Toronto
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Press & Outdoor
Eugene Cheong
Chief Creative Officer, DDB Asia
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Product Design
Gen Suzuki
Product Designer, Gen Suzuki Studio
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Production Design
Mette Jermiin
CEO & Executive Producer, Bacon
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Radio & Audio
Jenny Glover
Chief Creative Officer, Juniper Park\TBWA
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Side Hustle
Michael Olaye
VP, Managing Director, R/GA New York
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Sound Design & Use of Music
Sander van Maarschalkerweerd
Founder & CEO, Sizzer
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Spatial Design
Uwe Brueckner
Professor, Architect, Stage Designer, Scenographer, STUDIO UWE BRUECKNER
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Type Design & Lettering
Noopur Datye
Type Designer/ Co-founder, Ek Type
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Typography
Sarah Hyndman
Founder & Typographer, Type Tasting
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Visual Effects
Eliana Carranza-Pitcher
COO & Executive Producer, BaconX
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Writing for Advertising
Vicki Maguire
CCO, Havas Studios
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Writing for Design
Nick Asbury
Writer, Asbury & Asbury
Key Dates 2023
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2 November 2022 — D&AD Awards 2023 Launch
D&AD Awards 2023 Launch
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Meet the Jury Presidents, discover the categories and download the entry kit
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7 December 2022 — Super Early Bird Discount Deadline
Super Early Bird Discount Deadline
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Enter by 23:59 GMT to save 40%
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January 2023 — Printed Annual Pre-Orders Open
Printed Annual Pre-Orders Open
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Further details to be announced
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8 February 2023 — Early Bird Discount Deadline
Early Bird Discount Deadline
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Enter by 23:59 GMT to save 20%
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15 March 2023 — Entry Deadline
Entry Deadline
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Enter by 23:59 GMT
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5 April 2023 — Final Physical Shipment Deadline
Final Physical Shipment Deadline
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Any supporting physical materials must be received by D&AD on or before 5 April 2023
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5 – 28 April 2023 — Online Judging
Online Judging
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Judges will see the work independently and vote for their Shortlist
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7 – 10 May 2023 — Live Judging
Live Judging
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Judges will meet to confirm the Shortlist and award the Pencils
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8 – 10 May 2023 — D&AD Festival
D&AD Festival
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Join us for keynote talks, Judges' insight sessions and networking parties, all celebrating the best in creativity
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11 May 2023 — Shortlist Announcement
Shortlist Announcement
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Shortlists for all Advertising, Design, Craft, Culture, Impact and Collaborative categories will be revealed
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24 – 25 May 2023 — D&AD Awards Ceremony
D&AD Awards Ceremony
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Pencils to be presented at a Ceremony over two nights in London. Further details to be announced
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30 June 2023 — Printed Annual Pre-Orders Close
Printed Annual Pre-Orders Close
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A minimum number of orders must be reached by the pre-order deadline for a printed edition to be published. Further details to be announced
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14 September 2023 — D&AD Annual Launch
D&AD Annual Launch
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All the winning work published online in its entirety alongside insights and analysis. Free to access for the global creative community.
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To be confirmed — Printed D&AD Annual Publication
Printed D&AD Annual Publication
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Further details to be announced
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Get in touch
Alex Knapp
Donal Keenan
Awards Director
donal.keenan@dandad.org
donal.keenan@dandad.org
Katherine Chen
Asia Pacific, Middle East and Africa
katherine.chen@dandad.org
+44 (0)7752 502 545
WeChat 微信 Dandadawards
katherine.chen@dandad.org
+44 (0)7752 502 545
WeChat 微信 Dandadawards
Kotoko Koya
Pablo Aör Brandao
Will Koper
D&AD Awards Team
D&AD Press Office
Press Enquiries
dandad@tdcpr.com
dandad@tdcpr.com
Enter Now
From bonkers briefs to brilliant ideas, you know what making it is made of. But what about what comes next? The best work attracts the best opportunities — for you, your clients, and our industry.
Enter now to show our judges that your work has what it takes to make it. And enter by 7 December to save 40%.
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