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D&AD Awards 2020
For those ideas imagined brilliantly, executed beautifully, we imagined the D&AD Pencil — the world’s beacon for creative excellence since 1962.
The Shortlists and Pencils are being announced online in May, June and July 2020, alongside a series of creative excellence talks presented by Adobe.
See the results and talks schedule here.
Get the updated entry kit
We have introduced new digital submission options on 25 March 2020 for all categories with the exception of Graphic Design, Book Design, Magazine & Newspaper Design and Packaging Design where we will still request physical material but have added an optional digital submission. You can download the latest entry kit with the updated category submission criteria below.
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Categories
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Animation
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Art Direction
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Book Design
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Branding
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Casting
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Cinematography
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Collaborative
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Companies of the Year
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Design Transformation
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Digital
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Digital Design
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Direct
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Direction
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Editing
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Entertainment
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Experiential
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Film Advertising
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Future Impact
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Graphic Design
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Illustration
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Impact
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Integrated
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Magazine & Newspaper Design
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Media
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Music Videos
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Next
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Packaging Design
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Photography
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PR
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President's Award
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Press & Outdoor
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Product Design
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Production Design
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Radio & Audio
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Side Hustle
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Sound Design & Use of Music
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Spatial Design
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Typography
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Visual Effects
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Judges
Key Dates 2020
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4 December 2019
Open for entries
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D&AD Awards 2020 is now open, enter now for the greatest discount
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8 January 2020
Super earlybird deadline
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Submit by 23:59 GMT to save 25% on entries
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19 February 2020
Earlybird deadline
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Your last chance to save 20% on entries
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11 March 2020
Deadline
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Final call to enter D&AD Awards
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3 April 2020
Final Deadline
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Extended deadline to enter D&AD Awards
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7 April–5 June 2020 — Online & Virtual Judging
Online & Virtual Judging
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Our distinguished jurors assemble digitally to review each piece of work and award this year's Pencils
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21 May 2020
Impact and Film Craft Shortlists
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Work shortlisted for the Impact and Film Craft categories announced
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28 May 2020
Side Hustle, Next, and Craft Shortlists
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Side Hustle, Next, and Craft Shortlists announced
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2 June 2020
Impact Pencils
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Impact Wood, Graphite, and White Pencils revealed
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4 June 2020
Advertising, Culture, and Design Shortlists
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Advertising, Culture, and Design Shortlists announced
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9 June 2020
Side Hustle, Next, and all Craft Pencils
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Side Hustle, Next, and all Craft Pencils revealed
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16 June 2020
Advertising, Culture, and Design Pencils
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Advertising, Culture, and Design Pencils revealed
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8 July 2020
Book, Graphic, Magazine & Newspaper, and Packaging Design Shortlists
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Book Design, Graphic Design, Magazine & Newspaper Design, and Packaging Design Shortlists announced
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13 July 2020
Book, Graphic, Magazine & Newspaper, and Packaging Design Pencils
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Book Design, Graphic Design, Magazine & Newspaper Design, and Packaging Design Pencils revealed
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16 July 2020
Black Pencils, Collaborative Pencils, and Rankings
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Black Pencils - the rarest and ultimate creative accolade - Collaborative Pencils, and Rankings revealed
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TBA June - July — Creative Excellence Insights
Creative Excellence Insights
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Insight sessions, Q&As and interviews with D&AD Awards 2020 Judges and Pencil winners
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What happens when your work wins a Pencil?
Every day you imagine. You imagine the solution to the client brief. You imagine the needs of the audience. You imagine stories that will move. You imagine products that will help. You imagine experiences that will engage. You imagine change that will improve. You imagine something new that will transform.
When you craft what you have imagined into something real - something beautiful and useful and memorable and inspiring - you have been creative. And when your creativity is excellent, it is truly powerful, cutting through the clutter to create better outcomes - commercially, socially and culturally.