Space Trash Signs
D&AD Impact celebrates creative ideas that are driving the UN's 17 Sustainable Development Goals.
It also helps creative ideas grow, by providing mentoring, training, visibility and funding to work that shows potential. Shortlisted in the Future Impact category? Apply for a development grant of up to £25,000 to develop your idea.
The D&AD Impact award
Categories
Impact
The Impact category is for work that’s been commercially released. This includes campaign communications, product and service designs, fundraising and business initiatives, community alliances and regeneration projects. You must demonstrate behavioural, environmental, social or policy change that’s happened as a direct result of the work. Win a coveted Wood, Graphite, White or Black Pencil; your name in the D&AD Annual; and four trees planted in your name as part of our partnership with Everclime.
Future Impact
The Future Impact category is for early-stage designs and initiatives, recognised for their potential to drive change. This includes prototypes, beta designs, MVPs, and initiatives that have yet to be launched, but can demonstrate proof of concept. Shortlisted Entrants will receive a place on the D&AD Impact Programme and the opportunity to apply for a grant from the D&AD Impact Fund, worth £25,000. Win a coveted Future Impact Pencil; your name in the D&AD Annual; and four trees planted in your name as part of our partnership with Everclime.
Sustained Impact
The Sustained Impact category seeks to recognise that has resulted in ongoing behavioural, environmental, social or policy change that are benefiting society. This includes campaign films, press adverts, posters, audio spots and brand activations created for real and virtual worlds. Win a coveted Wood, Graphite, White or Black Pencil; your name in the D&AD Annual; and four trees planted in your name as part of our partnership with Everclime.
Impact
The Impact category is for work that’s been commercially released. This includes campaign communications, product and service designs, fundraising and business initiatives, community alliances and regeneration projects. You must demonstrate behavioural, environmental, social or policy change that’s happened as a direct result of the work. Win a coveted Wood, Graphite, White or Black Pencil; your name in the D&AD Annual; and four trees planted in your name as part of our partnership with Everclime.
Future Impact
The Future Impact category is for early-stage designs and initiatives, recognised for their potential to drive change. This includes prototypes, beta designs, MVPs, and initiatives that have yet to be launched, but can demonstrate proof of concept. Shortlisted Entrants will receive a place on the D&AD Impact Programme and the opportunity to apply for a grant from the D&AD Impact Fund, worth £25,000. Win a coveted Future Impact Pencil; your name in the D&AD Annual; and four trees planted in your name as part of our partnership with Everclime.
Sustained Impact
The Sustained Impact category seeks to recognise that has resulted in ongoing behavioural, environmental, social or policy change that are benefiting society. This includes campaign films, press adverts, posters, audio spots and brand activations created for real and virtual worlds. Win a coveted Wood, Graphite, White or Black Pencil; your name in the D&AD Annual; and four trees planted in your name as part of our partnership with Everclime.
Impact
The Impact category is for work that’s been commercially released. This includes campaign communications, product and service designs, fundraising and business initiatives, community alliances and regeneration projects. You must demonstrate behavioural, environmental, social or policy change that’s happened as a direct result of the work. Win a coveted Wood, Graphite, White or Black Pencil; your name in the D&AD Annual; and four trees planted in your name as part of our partnership with Everclime.
Future Impact
The Future Impact category is for early-stage designs and initiatives, recognised for their potential to drive change. This includes prototypes, beta designs, MVPs, and initiatives that have yet to be launched, but can demonstrate proof of concept. Shortlisted Entrants will receive a place on the D&AD Impact Programme and the opportunity to apply for a grant from the D&AD Impact Fund, worth £25,000. Win a coveted Future Impact Pencil; your name in the D&AD Annual; and four trees planted in your name as part of our partnership with Everclime.
Sustained Impact
The Sustained Impact category seeks to recognise that has resulted in ongoing behavioural, environmental, social or policy change that are benefiting society. This includes campaign films, press adverts, posters, audio spots and brand activations created for real and virtual worlds. Win a coveted Wood, Graphite, White or Black Pencil; your name in the D&AD Annual; and four trees planted in your name as part of our partnership with Everclime.
D&AD Impact 2025
Winners
D&AD Impact programme
Everything you need to know
D&AD Pencils
Impact award
Testimonials
From the Impacters
We could never have imagined at the beginning of the programme, all the different books and projects we are now working on. It has introduced us to amazing contacts within the industry who have been generous with their time and amazingly enthusiastic. Thank you so much D&AD!!!
Get Better BooksGeorgina Potier & Jake Abrams
Get Better Books, 2021–2022 Cohort
This recognition highlights the potential of our innovation in empowering young women to take control of their cervical health through accessible, affordable, and non-invasive HPV self-testing. We deeply appreciate D&AD for their support and funding, which will help us make a meaningful impact on women’s health.
ViWipeYihan Dong & Kenny Malpartida Cardenas
ViWipe, 2024 Impact Fund recipients
They build bridges and connect people. Thanks to them, I learned how to generate impact, and how to tell different stories, to different people. But most importantly, I realised how much Geoidentity matters, and how to keep working on it.
Geoidentity: Logging the BorderGiorgia Maria Malandrino
Geoidentity: Logging the Border, 2021 – 2022 Cohort
The Impact Council
Chief Creative Officer
IMPACT BBDO
Impact Jury 2026 President
Global Chief Strategy Officer
Accenture Song
Impact Council
Founder
Made with +
Impact Council
Innovation & Strategy Partner
Impact Council
Global Chief Design Officer
IBM iX
Impact Council
Chief Design Officer
Design Council
Impact Council
Advisor & Strategist
Transformation & Innovation
Impact Council
Founder
Red Dot Foundation
Impact Council
Brand Director, EMEA
Beats by Dre (Apple)
Impact Council
Chief Creative Officer
Grey
Impact Council
Founder
Peacebeam
Impact Council
Founder | CEO | Strategist | Impact Junkie
Singlefin Consulting Inc
Impact Council
Director, People & Culture
Uber
Impact Council
Co-Founder
KIn
D&AD President (2024–25)
CEO
Matter International
Impact Council
Co-Director
Africa Podfest
Impact Council
Founder & Executive Creative Director
Activista
Impact Council
CTO
D4SC.io
Impact Council
President / Director
IIX Institute / INSTILL LTD
Impact Council
Executive Creative Director
Havas Lemz
Impact Council
Brand & Mkt Director
Aramis Inc
Impact Council
Design Strategist, Filmmaker & Facilitator
(Independent Consultant)
Impact Council
Founder & CCO
HumanSense
Impact Council
Creative Director
Turner Duckworth
Impact Council
Founder
Workspace Global
Impact Council
Author
T&H
Impact Council
Global Chief Creative Officer
R/GA
Impact Council
CCO
Area 23
Impact Council
Creative Partner
to.org
D&AD Course Leader
Global Chief Creative Officer
21GRAMS
Impact Council
ECD/CEO
Frost* Collective
Impact Council
Chief Creative Officer
IMPACT BBDO
Impact Jury 2026 President
Global Chief Strategy Officer
Accenture Song
Impact Council
Founder
Made with +
Impact Council
Innovation & Strategy Partner
Impact Council
Global Chief Design Officer
IBM iX
Impact Council
Chief Design Officer
Design Council
Impact Council
Advisor & Strategist
Transformation & Innovation
Impact Council
Founder
Red Dot Foundation
Impact Council
Brand Director, EMEA
Beats by Dre (Apple)
Impact Council
Chief Creative Officer
Grey
Impact Council
Founder
Peacebeam
Impact Council
Founder | CEO | Strategist | Impact Junkie
Singlefin Consulting Inc
Impact Council
Director, People & Culture
Uber
Impact Council
Co-Founder
KIn
D&AD President (2024–25)
CEO
Matter International
Impact Council
Co-Director
Africa Podfest
Impact Council
Founder & Executive Creative Director
Activista
Impact Council
CTO
D4SC.io
Impact Council
President / Director
IIX Institute / INSTILL LTD
Impact Council
Executive Creative Director
Havas Lemz
Impact Council
Brand & Mkt Director
Aramis Inc
Impact Council
Design Strategist, Filmmaker & Facilitator
(Independent Consultant)
Impact Council
Founder & CCO
HumanSense
Impact Council
Creative Director
Turner Duckworth
Impact Council
Founder
Workspace Global
Impact Council
Author
T&H
Impact Council
Global Chief Creative Officer
R/GA
Impact Council
CCO
Area 23
Impact Council
Creative Partner
to.org
D&AD Course Leader
Global Chief Creative Officer
21GRAMS
Impact Council
ECD/CEO
Frost* Collective
Impact Council