Rainbow Wool
Rainbow Wool
Did you know 1 in 12 sheep is gay? Since they won’t breed, these rams are often killed. With wool prices at an all-time low, we found a way to create a new revenue stream for Sheep farm Stücke and help gay sheep and gay people at the same time: Rainbow Wool is the first gay textile thread for queer rights worldwide. We rescued gay rams, giving them a safe space to live, love and grow wool. Their wool is crafted into fashion and was launched by German queer icon and Tokio Hotel frontman Bill Kaulitz, helping spark a global conversation about equality. All profits fund global LGBTQ+ charities.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Brand
- Schäferei Stücke
- Advertising Agency
- Design Agency
- Hey Studio
- Production Company
- peoplegrapher
- Client
- Schäferei Stücke

