Centersquare: A Brand Identity Shaped by the Power of Data

When data center providers Evoque and Cyxtera merged, they saw an opportunity to break the mold in a beige, commoditized industry. So they asked us: How do we create a brand that truly stands out? Built on the combined strengths of two legacy providers, we transformed their capabilities into a bold new offering — giving customers the certainty they crave AND the flexibility they need in a chaotic world. Then we created an identity for them from the name up, that embodies this unique data offering, and demonstrates just how different they are. Meet Centersquare.