Life Extending Stickers

According to the Food and Agriculture Organization (FAO) in Colombia 6.1 million tons of food are wasted each year, and 40% of those are fruits and vegetables. As an answer to this problem, Makro Supermarkets set an objective to not only help at their stores, but to educate consumers on preventing food waste. We used a media that has existed for decades: The Fruit Sticker with a real purpose: extending their life cycles suggesting recipes based on the fruit's ripeness and color, especially in their most ripe stages cause that’s when people avoid their consumption for cosmetic reasons.