D&AD Annual 2024

This year, D&AD’s Annual has once again been published as a freely available resource for the global creative community, providing insight and inspiration to more than 200,000 people. Of these, 42,000 are young creatives, 27% are based in the UK, and 73% are international.

Dive into the trends that dominated the D&AD Pencil-winning work in 2024. This report highlights insights from the jury rooms and the work presented, while also reflecting the broader patterns of change in the world.

Sign into your D&AD account to download it for free.