My Japan Railway

The My Japan Railway campaign involved creating stamps for every railway station across the country. People started collecting the stamps, and in the process reconnected with the railway and the destinations. It’s beautifully executed in terms of craft and art direction, and it's a powerful idea which is related to Japanese daily travel and life. The level of craft, integration and cultural impact of this campaign is very different.

• Shailesh Khandeparkar

• Executive creative director

• FCB Ulka

Part information, part inspiration, beautiful to look at.

• Brian Webb

• Designer

• Webb & Webb Design

Everything is well-executed and original. Simple, efficient and on purpose, it's a real project that people in Japan can love and use everyday.

• Jenna Haugmard

• Art Director

• DDB PARIS

The overall project is absolutely beautiful: very well-executed, works on different levels and well-thought-of in its different categories from illustrations to typography and layout and technique. We did not take it through as typography was not the main visual element in that project, even though I tried to push for it. It stuck in my head from the first time i saw it during online judging.

• Ranim Al Halaky

• Graphic Designer and visual artist

• Independent Freelancer

It was simply a beautifully crafted piece of design. The thoughtfulness and care that went into creating the stamps was breathtaking, I wanted to collect them. The interface of the app experience was elegant and whilst the idea of taking something offline and making it digital isn't innovative, they made it utterly magical. It made me want to ride the railways and collect them. A moving piece.

• Helen Fuchs

• Exec Director, Design

• ustwo