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AIZOME WASTECARE Industrial Waste — Certified as Skincare

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AIZOME WASTECARE Industrial Waste — Certified as Skincare

1500+ toxic chemicals are used in textile production. Japanese startup AIZOME has developed a dyeing method that uses only water, plants, and ultrasound, to create textiles that are not only harmless, but even come with health benefits. But how can a startup stand out among all the sustainability claims? WASTECARE™ — the first skincare product that is industrial wastewater from textile dyeing. Tested according to dermatological standards and packaged like a high-end beauty product, it was shipped out to key opinion leaders in fashion and healthcare with the goal of forming partnerships.

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What did the judges have to say?

D&AD Jury

Considering the textile and fashion industries are some of the most polluting in the world, Aizome's intervention into this space – revisiting textile dyes in a novel way – is a massively welcome initiative. Proving the health of those materials through the application of skincare is an amazing way to stand behind your claims, and offer a truly disruptive potential. It establishes a possible future where textiles are not just more sustainable, but also provide the source for additional industrial applications, reducing resource loss and environmental impact.

  • Guy Naor

  • Industrial Designer & Entrepreneur

  • Bygones Ltd

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