100% Fact.

What is truth? News has become seemingly less about fact and more about opinion. But even facts can tell very different stories depending on the perspective of the organisation publishing the fact and what their aims are. Is it left, right, centre or something else entirely? This brochure was produced to provoke thought through exploring the concept of ‘fact’ and how – depending on a particular perspective and agenda – it may lead to very different truths. Each spread documents a factual percentage with each fact playing off the next as the percentages reduce.