WoMen's Football

Support in football is gender-biased. To encourage the French women’s team before the 2023 World Cup, Orange tricked the fans into loving woman’s football. We first showcased a never-seen-before compilation of top plays by French male stars (Mbappé, Giroud, Griezmann...). Then we reveal the ruse. The video was in fact a compilation of... women’s technical moves! Thanks to VFX, we faked the appearance of the French woman's team in the 1st part. The 2nd part showcases the same actions, without VFX, allowing the audience to admire the talent of the women’s team, free from gender stereotypes.