What are judges looking for in D&AD’s new Health & Wellbeing category?

What does creative excellence mean when it comes to campaigns made specifically for brands in the health and wellbeing space? “Sometimes if you start with a really good name it’s going to keep you on track, like Blood Normal, for example,” says Tom Richards, Co Global Chief Creative Officer at ad agency 21 GRAMS, while Natasher Beecher, Creative Director at pharma company Syneos Health mentions the importance of every touchpoint carrying the idea saying, “Every expression of your idea needs to live in the execution, from the typography to the tone.”

Watch this excerpt from the talk Ideas to live for: How to make Award-winning work held at D&AD’s offices in London, where a panel including Beecher and Richards, who will be judging D&AD’s new Health & Wellbeing category, discuss what makes for award-worthy work alongside Margaux Revol, Strategy Partner at AMV BBDO and Elliot Harris, Global Executive Creative Director and Creative Partner at Havas London.