In 1962 a group of designers and art directors come together to celebrate creative communication and raise standards within their industry.
Amongst the group are David Bailey, Terence Donovan and Alan Fletcher. Calling themselves British Design & Art Direction, the following year they organise their first Awards event. And they are picky. From 2,500 entries they select just 16 pieces of work to receive the soon-to-be coveted D&AD Yellow Pencil; the first of its kind.
Today, British Design & Art Direction has grown mightily, but slimmed down its name. Now D&AD, its members represent the creative, design and advertising communities, not just in Britain, but worldwide.
Everything You Need to Know:
What is D&AD
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The D&AD Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.
But it's much more than just awards. Members join a vibrant global community, whilst creatives and clients are inspired by a world-class Training programme.
As a non-profit advertising and design association, all D&AD's surpluses go straight into programmes such as New Blood, inspiring the next generation of creative talent and stimulating the creative industry to work towards a fairer more sustainable future.
D&AD is a Member-run organisation, led by an elected Board of Trustees. Each year D&AD appoints a President from the Board of Trustees to lead the charge and shape the conversations for the year ahead. The job of the president is to galvanise the creative communities and bring them together to inspire and celebrate the finest in design and advertising.
The D&AD Board of Trustees represent the full breadth of the advertising, design and digital industries. As a member-run organisation, the elected board are responsible for the overall direction of D&AD, its programmes and where its money is spent.
D&AD President 2020/21
Naresh Ramchandani is an award-winning writer, partner at Pentagram and co-founder of environmental non-profit Do The Green Thing. Since winning his first award in 1990 for Maxwell cassettes, he went on to co-found and creative direct London’s only co-operative agency St Luke’s which became the UK’s Agency of The Year in 1999. He's written over 60 columns for The Guardian on the subject of consumer engagement and since co-founding Green Thing in 2007 has inspired more than 50m people in 200 countries to live a greener life. A member of D&AD since 2014, the Pentagram partner is on a mission to raise standards within the industry with a focus on sustainability, diversity and the next generation of creatives.
Tim has spent thirty-six years in advertising as, successively, joint managing director of BBH; managing director of Y&R London; CEO, then European President, then Worldwide President of Lowe Howard-Spink/Lowe Lintas/Lowe Worldwide; Chairman of Publicis UK and President of TBWA\UK and Ireland. Tim is now D&AD Chairman, after spending eight years as CEO.