in partnership with
D&AD Shift with Google in Germany is a free, industry-led night school programme for new creatives. Taking place across Berlin and Hamburg, If you are over 18 and don't have a degree-level qualification, Shift is for you.
Through Shift, D&AD aims to create an accessible space for self-made talent to learn from and connect with the industry, establish a network and find job opportunities.
Applications for Shift Germany are currently closed.
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How to apply to Shift Germany
You don’t need a pre-existing portfolio to apply for Shift, we want to find out about you, how you think and about your ideas, so be creative. You can share a design, a campaign concept, a piece of artwork, a video, some photographs, lyrics, a story - it’s up to you.
In the application you will be asked to upload three examples of your work, so make sure you have these to hand. This programme is for those wanting to enter the commercial creative industry. Shift will aim to teach you about what types of roles are available to you within Advertising and Design.
The next application intake for Shift Germany will open September 2023. Register below to be notified when applications are open and to receive general updates on Shift.
How will Shift run?
The programme will be part-online and part in-person to enable people from outside Berlin and Hamburg to participate. The majority of the sessions will be online, however we will be running three weekend working sessions in Berlin and Hamburg which will require you to travel and potentially stay overnight.
Key dates
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12 December 2022 — Application deadline
Application deadline
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Submit your application by 12pm CET
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10 January 2023 — Challenge Day
Challenge Day
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Shortlisted applicants will be invited to our online creative challenge day
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6 February 2023 — Programme kicks off
Programme kicks off
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The start of Shift 2023
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10 April 2023 — Summer break
Summer break
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A brief pause
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8 June 2023 — Programme ends / Final Showcase
Programme ends / Final Showcase
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A celebratory event, showing off the Class of 2023 portfolios to industry and securing paid placements
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Shift stories
Since Shift’s launch in 2016, we have trained 142 creatives in London and New York who have gone on to work in agencies including AKQA, Design Bridge, BBC Creative, Iris and Havas.
Meet our alumni and hear their stories.