Be seen and celebrated by the best in the industry.
If you’re already credited on a winning entry from any year, there’s a D&AD Pencil with your name on it.
Since 1962, the D&AD Pencil has represented the very best in design and advertising. Winning a Pencil remains the pinnacle of many careers and the work it celebrates inspires others to study, debate, copy and reference its excellence, as the industry’s finest and most historic of treasures.
Work that demonstrates merit, worthy of recognition and in the top echelon of entries. It’s awarded in all categories in the first instance.
The best of the year in advertising, design, craft, culture and impact.
For stand-out work that rises above the rest, worthy of consideration for a Yellow Pencil.
The iconic D&AD Yellow Pencil, awarded only to outstanding work that achieves true creative excellence.
The ultimate creative accolade, reserved for ground-breaking work. Only a handful of these are awarded each year, if any.
In 2021 we partnered with D&AD Future Impact winner theOtherDada to plant a tree in tribute to every Pencil awarded. These trees are part of an innovative afforestation programme that's restoring vital biodiversity in much needed areas of Lebanon.
In its first year, The & Forest has been hailed as one of the most successful projects Adib's team have worked on, with a survival rate of 84% and high levels of engagement from the local community. Children and adults volunteer regularly, with the support of local NGO Himaya, to maintain the forest and to learn about the project; including the types of trees planted and the use of medicinal herbs.
With planting for phase 2 underway, The & Forest will continue in a second location, providing shade and greenery on the borders of a playing field in front of the Municipality. You can read more about theOtherDada's winning entry here and read our latest report on the planting of The & Forest below.
Side Hustle Pencil
Awarded to inspiring, scalable projects that demonstrate creativity and innovation. Awarded to work in the Side Hustle category.
Future Impact Pencil
Early-stage projects that demonstrate the potential to drive behavioural, environmental, societal or policy change through creativity. Awarded to work in the Future Impact category.
Exceptional projects that use the power of creativity to drive behavioural, environmental, societal or policy change. Replaces the Yellow Pencil in the Impact category.
The Collaborative Award recognises the long-lasting relationships between clients, agencies and production companies that have resulted in consistently inspiring creative outputs over time.
They're sealed, masked, sanded, primed, painted, sprayed, printed, glossed and packed.
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