D&AD Award Levels
Work that demonstrates merit, worthy of recognition and in the top echelon of entries. It’s awarded in all categories in the first instance.
The best of the year in advertising, design, craft and Impact.
For stand-out work that rises above the rest, worthy of consideration for a Yellow Pencil.
The iconic D&AD Yellow Pencil, awarded only to outstanding work that achieves true creative excellence.
The ultimate creative accolade, reserved for ground-breaking work. Only a handful of these are awarded each year, if any.
Awarded to rising stars with extraordinary creative flair who are shaping the future of creativity and craft. Awarded to work in the Next categories.
Side Hustle Pencil
Awarded to inspiring, scalable projects that demonstrate creativity and innovation. Awarded to work in the Side Hustle category.
Future Impact Pencil
Early-stage projects that demonstrate the potential to drive behavioural, environmental, societal or policy change through creativity. Awarded to work in the Future Impact category.
Exceptional projects that use the power of creativity to drive behavioural, environmental, societal or policy change. Replaces the Yellow Pencil in the Impact category.
The Collaborative Award recognises the long-lasting relationships between clients and their design, advertising and production companies – leading to the creation of amazing work over time.
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