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D&AD Award Levels

Work that demonstrates merit, worthy of recognition and in the top echelon of entries. It’s awarded in all categories in the first instance.

Wood Pencil
The best of the year in advertising, design, craft, culture and impact.

Graphite Pencil
For stand-out work that rises above the rest, worthy of consideration for a Yellow Pencil.

Yellow Pencil
The iconic D&AD Yellow Pencil, awarded only to outstanding work that achieves true creative excellence.

Black Pencil
The ultimate creative accolade, reserved for ground-breaking work. Only a handful of these are awarded each year, if any.

Category Awards

Future Impact Pencil
Early-stage projects that demonstrate the potential to drive behavioural, environmental, societal or policy change through creativity. Awarded to work in the Future Impact category.

White Pencil
Exceptional projects that use the power of creativity to drive behavioural, environmental, societal or policy change. Replaces the Yellow Pencil in the Impact and Sustained Impact categories.

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