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D&AD Impact

D&AD Impact celebrates creative ideas that are making a real and positive difference to the world. It also helps creative ideas grow, by providing mentoring, training, visibility and funding to work that shows potential.

Work must be driving progress toward the UN's 17 Sustainable Development Goals.

This year's winners have been announced.

The D&AD Impact Award

You can submit your work into one of two categories.

The Impact category is for work that’s been commercially released, including designs, initiatives and social good campaigns. The Entrant must demonstrate behavioural, environmental, social or policy change that’s happened as a direct result of the work. Our coveted Wood, Graphite, White and Black Pencils are awarded here.

The Future Impact category is for early-stage designs and initiatives, recognised for their potential to drive change. Shortlisted Entrants will receive a place on the D&AD Impact Programme, providing access to mentoring, training, visibility and peer support. They will also have the right to apply for a grant from the D&AD Impact Fund, worth £25,000.

The D&AD Impact Programme

Information

  • What is it?

    The D&AD Impact Programme is a 12-month package of mentorship, training and visibility that supports project owners with the ideation, launch and early growth of their work. It’s available to anyone shortlisted in the Future Impact category.

    A Future Impact cohort typically includes individuals, organisations and teams working on prototypes, MVPs, projects in testing or those that have recently launched. Through the programme we aim to to enable a cohort of creative thinkers, known as D&AD Impacters, to deliver tangible impact within 12 months.

    It was such an honour to win the award and to be part of a cohort of other people that are going through similar challenges. — Lucy Hughes, MarinaTex, 2020 Cohort

  • What can I win?

    Shortlisted Entrants will receive a place on the D&AD Impact Programme and the right to apply for a development grant from the D&AD Impact Fund. The Impact Programme includes:

    —A place on the D&AD Impact Accelerator, with 20 hrs of expert advice
    —10 hours of mentoring from the D&AD Impact Council
    —Access to D&AD’s online courses for a year, including D&AD Start-Up School
    —The opportunity to present their work live to the D&AD Impact Council
    —Access to a creative, peer-driven network
    —Free entry into the D&AD Awards Impact category, valid for 3 years

    Regardless of whether shortlisted entrants would like to participate in the programme, all awarded work will appear in the D&AD Annual, online and freely accessible to the global creative community. In 2021 this reached an audience of over 75,000 people. Winners will receive a Future Impact Pencil, a symbol of creative excellence, and will receive a tree planted in recognition of their award. Find out more about this initiative here.

  • Impact Accelerator

    The D&AD Impact Accelerator is a tailor-made bootcamp for people shortlisted in the Future Impact category. It's a unique blend of expert advice, practical workshops, mentoring, talks and peer-to-peer support; all designed to help your idea flourish and your business thrive.

    Run by the D&AD Foundation team, trainers and members of the D&AD Impact Council, the accelerator includes approximately 20 hours of expert learning, delivered online and from the comfort of your home.

    When submitting your work you will be asked whether you would like to attend, what you hope to gain from participating, and what you can offer your peers.

  • Impact Fund

    We are excited to reintroduce the D&AD Impact Fund - a source of financial support for our awarded entrants.

    Anyone shortlisted in the Future Impact category will be invited to apply for all or part of the fund. Worth £25,000, applications will need to show how the money will be used toward the development of their awarded project. The Fund will be allocated by the D&AD Impact Council at their discretion and based on the information provided in the application.

    Previous recipients of the fund include theOtherDada for their unique afforestation project, Beirut's RiverLESS Forest; MORE MOMS for a market research study to keep mothers in advertising; and Decoding Medicine, to develop a prototype that will create a universal language for medicines in India.

  • Eligibility

    Future Impact is not for social good campaigns; it’s for designs and initiatives that are on their way to being launched into the world. Prototypes, MVPs and work undergoing testing are all appropriate here. New product or service lines are also eligible under the same conditions.

    We do not accept concepts; you must provide proof of concept within your submission.

    Commercially released work will only be accepted in exceptional cases, where the work has not made a tangible impact yet and would benefit from the support of the D&AD Impact Programme. Work that has been commercially released and can demonstrate effectiveness should be entered into Impact.

D&AD Impacter Testimonial

The D&AD Impact Programme has provided us tools and tips to take Pinyapel forward to the next stage of development. Everything was valuable - the mentoring programme with Kwame especially helped to address the initial challenges for Pinyapel; particularly its brand identity, as well as how to show Pinyapel’s vision for a more sustainable planet. Everyone was very supportive and we know you have exerted all your efforts to help us and fellow Impacters be able to move forward in making an impact in the future.

Design Center of the Philippines appreciates D&AD’s recognition of Pinyapel, especially now with everything that is going on around us on our planet. More than ever, we are constantly being reminded of how we should take care of our environment and focus on sustainability sparking us to develop impact-driven solutions that address the problems of today and of tomorrow.

Rolyn Lomocso, Pinyapel, Future Impact cohort 2019-2020

Case studies

The Impact Council

Imagine your work being seen by a collection of senior figures from across the creative, investment and social impact space. The D&AD Impact Council consists of designers, brands, CMOs, entrepreneurs, investors and tech stars. All of them are working towards a fairer, more sustainable future in their chosen field. All of them are an invaluable resource for you and your business. They judge the entries, mentor Future Impacters and take part in the Impact Accelerator. And most of all, they help our winners thrive.

D&AD Impacters 2022–2023

On 1 June, winners of the Future Impact category at the 2022 D&AD Awards enrolled onto the D&AD Impact Programme. Find out more about them, and their work, below.

  • Almirante, Marcos Marcos Almirante
    Almirante, Marcos Marcos Almirante

    Marcos Almirante
    Senior Creative Director, RANKIN

    Marcos Almirante is one of the founders of What’s Up Education. Based in London, he leads the Creative team at RANKIN and is a Board Advisor for Rio de Janeiro NGO Abraço Campeão, which is changing the lives of youngsters in one of Brazil’s most violent areas, Complexo do Alemão. Marcos is passionate about learning and teaching and has always been involved in social causes.

    Find out more about my project →
  • Aramayo, Luis Luis Aramayo
    Aramayo, Luis Luis Aramayo

    Luis Aramayo
    Project Manager & CTO, Soulftware Corporation

    Over 15 years of experience leading financial, government and biotech projects. With a passion for innovation and project management. Luis has knowledge in different areas and methodologies such as: PMO/CRM/CMMI/AGILE/Business Intelligence, customer service centers, operations, software implementations and new products (Temenos Transact, T24, SAP ERP, Core Banking, Mobile Banking, Card Processor, ATMs and POS solutions), process reengineering and e-business solutions.

    Find out more about my project →
  • Faria, Lipe Lipe Faria
    Faria, Lipe Lipe Faria

    Lipe Faria
    Creative Driector, Ketchum

    Ketchum Creative Director based in London and father of three boys. Lipe was educated in a school where 50% of students were people with disabilities. This taught him very early the importance of diversity and equal opportunities for all. Lipe is the co-founder of What's Up Education.

    Find out more about my project →
  • Martinic, Miguel Miguel Martinic
    Martinic, Miguel Miguel Martinic

    Miguel Martinic
    ​CFO & COO, Soulftware Corporation

    Miguel is an expert in financial analysis, design and structuring, with extensive experience in raising capital and negotiation. He worked in one of the largest banks in the country and was a financial advisor to one of the most important airlines in the country for almost a decade, concretizing not only very important rounds of investment for the business, but also the successful sale of the company.

    Find out more about my project →
  • Medina, Henry Henry Medina
    Medina, Henry Henry Medina

    Henry Medina
    CEO, Soulftware Corporation

    Henry has a 30 years of remarkable advertising career both in the fields of strategy and creativity, building brands such as Coca-Cola, Pepsi, Nestlé, Unilever, AB-Inbev, Mastercard, Burger King and other leading brands. Henry has led digital, ATM & BTL teams & is the first and only bolivian creative to export Coca-Cola and Sony campaigns to LATAM, the hispanic market of the USA and some asian countries. His contribution towards placing Bolivia in the worldwide map of creativity and innovation has taken him to be the most awarded creative of his country. Henry is about to launch a fintech startup which has been reviewed around the world and could be the first bolivian unicorn-startup.

    Find out more about my project →
  • Pastega, Susan Susan Pastega
    Pastega, Susan Susan Pastega

    Susan Pastega
    CEO, What’s Up Education

    Susan Pastega is What’s Up Education CEO & holds a bachelor’s in business administration and an MS in risk management from NYU. She has 10+ years of experience in the finance world, working as a senior executive for the bank industry, and was a core part of one of the Unicorn startups in Brazil. There, she played a key role in the investment rounds and strategy of the company, working with compliance, fraud prevention, and risk measurement and mitigation. She is currently a mentor for young leaderships, involved in her Alma Mater cohort activities, and a startup board member. Based in Brazil, Susan is a former English teacher and an advocate of providing access for all.

    Find out more about my project →
  • Villegas, Martín Martín Villegas
    Villegas, Martín Martín Villegas

    Martín Villegas
    CMO & CCO, Soulftware Corporation

    My passion is to promote creativity, innovation and lead multidisciplinary teams focused on people helping them improve their lives. More than 15 years helping Companies leading teams in Digital Transformation, Design & Create new products, new Digital Business, new Technologies, Digital Marketing, UX/UI, Customer Centricity, Analytics and Customer Segmentation. 8 years and counting building fintech apps.

    Find out more about my project →

Creativity as a Catalyst for Change — a D&AD Masterclass with WeTransfer

While creativity for good is a personal and business imperative for many, our new course, made possible thanks to WeTransfer, will explore how to turn this awareness and intention into action.

Led by creative change-makers, all working towards a more sustainable future in their chosen fields, this course will build creative confidence to bring world-changing ideas to life, from concept to creation.

Accessible via a free on-demand course, available on D&AD's digital campus to complete at a time and pace to suit you, or via our exclusive cohort events.

See the winners

See who was awarded this year's Impact and Future Impact Pencils at the D&AD Awards Ceremony.

  • Winners

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