
Case Study: Inglorious Fruits and Vegetable
D&AD Impact Black Pencil Winner
D&AD Impact is a programme to recognise and support creative ideas that are making a real and positive difference to the world.
With the launch of the White Pencil in 2013 supported by Unilever, D&AD Impact has grown into an awards and educational programme for communications, designs and initiatives that are benefitting society. The responsibility to make a real and positive difference to the world has never been greater. You can read more about the impact of the winning work, with commentary from the D&AD Impact Council, in our theme report Campaigning Campaigns.
The Impact category is for work that’s been commercially released, including designs, initiatives and social good campaigns. The Entrant must demonstrate behavioural, environmental, social or policy change that's happened as a direct result of the work. Our coveted Wood, Graphite, White and Black Pencils are awarded here.
The Future Impact category is for early-stage designs and initiatives, recognised for their potential to drive change. Project owners will be enrolled onto the D&AD Impact Programme, with the expectation that their work will be commercially released and making an impact within 12 months. Entry into Future Impact costs just £30.
All entries need to respond to one of the 17 UN Sustainable Development Goals (SDGs). These Goals can be broadly categorised into six areas of impact:
From the preservation of the planet to enabling communities to live sustainably and responsibly, ‘Environment and Sustainability’ covers everything that has an impact on nature, wildlife and the health of our environments. UN SDGs #1, #6, #7, #9, #11, #12, #13, #14, #15.
Work that looks to improve healthcare technology and methodology, to advance medical science and innovations in personal and state care, or to contribute to wellness through fitness, diet or positive mental health practices, for example. UN SDG #3.
Improving the techniques, scale and effectiveness of humanitarian aid. This includes anything that takes a unique approach to support these causes through fundraising, awareness, directly providing aid or facilitating the safe delivery of vital resources. UN SDGs #1, #2.
From engaging some of the most hard-to-reach communities by providing access to information to promoting a democracy of power, transparency and accountability, changing the way individuals, communities, companies and governments interact. UN SDGs #16, #17.
Work that encompasses ideas that make the world a more accepting, fairer place, where individual differences are valued and embraced instead of discriminated against. Includes exploiting and challenging stereotypes or providing a platform for marginalised groups. UN SDGs #5, #10.
Empowering people and communities to improve their circumstances through educational and financial understanding. Work may provide access to resources or alter the way knowledge is transferred. UN SDGs #4, #8.
For our Future Impact winners, we created the D&AD Impact Programme - a 12-month package of mentorship, training and visibility that supports project owners with the ideation, launch and early growth of their work.
A Future Impact cohort typically includes individuals, organisations and teams working on prototypes, MVPs, projects in testing or those that have recently launched. Known as Future Impacters, the winners also receive a D&D Future Impact Pencil and their name in the D&AD Annual. Our mission? To enable a cohort of Future Impacters to deliver tangible impact within 12 months.
This programme has made a difference to the future of our project. - Eduardo España Morcillo, Chemistry Masters, Future Impact cohort 2020-2021
Future Impact winners will receive a Future Impact Pencil, their name in the D&AD Annual and enrolment on the D&AD Impact Programme. The programme includes:
– Place on the D&AD Impact Accelerator
– 10 hours of mentoring from the D&AD Impact Council
– Access to a creative, peer-driven network
– Access to D&AD's on-demand online courses for 12 months
– Free entry into the D&AD Awards Impact category, valid for 3 years
Shortlisted entrants will also be considered for a place on the D&AD Impact Accelerator.
The D&AD Impact Accelerator is a tailored-made bootcamp for winners of the Future Impact category. It's a unique blend of expert advice, practical workshops, mentoring, talks and peer-to-peer support; all designed to help your idea flourish and your business thrive.
Run by the D&AD Foundation team, trainers and members of the D&AD Impact Council, the accelerator includes approximately 20 hours of expert learning, delivered online and from the comfort of your home.
There are a limited number of places available for shortlisted entrants. When submitting your work you will be asked whether you would like to attend, what you hope to gain from participating, and what you can offer your peers.
Future Impact is not for social good campaigns; it’s for designs and initiatives that are on their way to being launched into the world. Prototypes, MVPs and work undergoing testing are all appropriate here. New product or service lines are also eligible under the same conditions.
We do not accept concepts; you must provide proof of concept within your submission.
Commercially released work will only be accepted in exceptional cases, where the work has not made a tangible impact yet and would benefit from the support of the D&AD Impact Programme. Work that has been commercially released and can demonstrate effectiveness should be entered into Impact.
Rolyn Lomocso, Pinyapel, Future Impact cohort 2019-2020
Imagine your work being seen by a collection of senior figures from across the creative, investment and social impact space. The D&AD Impact Council consists of designers, brands, CMOs, entrepreneurs, investors and tech stars. All of them are working towards a fairer, more sustainable future in their chosen field. All of them are an invaluable resource for you and your business. They judge the entries, mentor Future Impacters and take part in the Impact Accelerator. And most of all, they help our winners thrive.
Ben Akers
Founder
Made with +
Deborah Alden
Designer & Strategist
Transformation & Innovation
Alejandro Canciobello
SVP & Creative Director
Moon Rabbit
Antionette Carroll, M.A.
Founder, President and CEO
Creative Reaction Lab
Joanna Catalano
CEO
IProspect APAC
Paco Conde
CCO and Co Founder
Activista
Ben Cooper
Founder
Tricky Jigsaw
Sally-Ann Dale
Chief Creation Officer
Droga5
Kate Davies
Director of Brand
The Guardian
Shana Dressler
CEO
Turquoise Consulting
Cat Drew
Chief Design Officer
Design Council
Claudia Romo Edelman
Special Advisor
We Are All Human
Tom Evans
Co-Founder
Behaviour
Aline Santos Farhat
EVP Global Marketing & Global Head of Diversity & Inclusion
Unilever
Vince Frost
ECD/CEO
Frost* Collective
Rahaf Harfoush
Executive Director
Red Thread
Tim Hawkey
CCO
Area 23
Rama Gheerawo
Director
Helen Hamlyn Centre for Design
Roshi Givechi
Consultant
Design Strategist & Storyteller
Lars Hemming
Partner
VICE Media
David Jones
Founder & CEO and Founder
You & Mr Jones and One Young World
Harsh Kapadia
Executive Creative Director
VML
Daianna Karaian
Co-Founder
Today Do This
Thomas Kolster
Founder
Goodvertising
Emily Kortlang
Brand Director, EMEA
Beats by Dre (Apple)
Danielle Krettek
Founder
Google Empathy Lab
Jessica Lauretti
Founder & Principal
Laurels
Fernando Machado
Senior Vice President Global Brand Management
Burger King
Ben Malbon
Senior Director Marketing
Damilola Marcus
Art Director
Dá Design Studio
Remco Marinus
Creative Director and Partner
Havas Lemz
Diego Medvedocky
President - CCO
Grey Argentina
Marsha Meredith
Creative Director
Aesop
Sarah Moffat
Executive Creative Director
Turner Duckworth
Jim Moriarty
Director of Brand Citizenship
72andSunny
Priya Prakash
Founder & CEO
Design for Social Change
Ali Rez
Regional Executive Creative Director
BBDO
Tom Richards
Co-Global Chief Creative Officer
21GRAMS
Tiffany Rolfe
EVP & US Chief Creative Officer
R/GA
William Seabrook
Global Chief Creative Officer
IBM
Shagun Seda
Creative Head - West
DDB Mudra Group
Ruchi Sharma
Founder & CCO
HumanSense
Jeremy Shure
Global Head of Early Stage Practice
Grasshopper Bank
Liv Sibony
Head Of Impact Investment
Seed Tribe
Jose Miguel Sokoloff
CCO
MullenLowe Group London
Kirk Souder
Co-founder / Leadership Coach
Enso
Ariana Stolarz
Global Chief Strategy Officer
MRM//McCann
Bill Tai
Founder
ACTAI Global
Kwame Taylor-Hayford
Co-Founder
Saturday Morning
Amanda Terry
Vice President
Acxiom
Natalia Vega-Berry
Chief Impact Officer
The Global Brain
Nicole Vollebregt
SVP of Global Purpose
adidas
Renato Winnig
Global Head of Branding and Creative Direction
Natura &Co
D&AD Impact 2021 is now open for entries. Submit your work by 17 February to save 20% with the early bird discount.
Discover who's changing the game for the better. View all the winning work from Impact and Future Impact here.