Terms & Conditions
The nitty gritty details on what you can enter.
D&AD Impact celebrates creative ideas that are driving the UN's 17 Sustainable Development Goals.
It also helps creative ideas grow, by providing mentoring, training, visibility and funding to work that shows potential.
Shortlisted in the Future Impact category? Apply for a development grant of up to £25,000 to develop your idea.
You can submit your work into one of two categories.
The Impact category is for work that’s been commercially released. This includes campaign communications, product and service designs, fundraising and business initiatives, community alliances and regeneration projects. You must demonstrate behavioural, environmental, social or policy change that’s happened as a direct result of the work. Win a coveted Wood, Graphite, White or Black Pencil; your name in the D&AD Annual; and a tree planted in your name, in support of previous D&AD winner theOtherDada.
The Future Impact category is for early-stage designs and initiatives, recognised for their potential to drive change. This includes prototypes, beta designs, MVPs, and initiatives that have yet to be launched, but can demonstrate proof of concept. Shortlisted Entrants will receive a place on the D&AD Impact Programme and the opportunity to apply for a grant from the D&AD Impact Fund, worth £25,000. Win a coveted Future Impact Pencil; your name in the D&AD Annual; and a tree planted in your name, in support of previous D&AD winner theOtherDada.
The D&AD Impact Programme is a 12-month package of mentorship, training and visibility that supports project owners with the ideation, launch and early growth of their work. It’s available to anyone shortlisted in the Future Impact category.
A Future Impact cohort typically includes individuals, organisations and teams working on prototypes, MVPs, projects in testing or those that have recently launched. Through the programme we aim to to enable a cohort of creative thinkers, known as D&AD Impacters, to deliver tangible impact within 12 months.
"The D&AD Impact Programme has given us a shrewd understanding of business structures and how to make our idea pay... We could never have imagined at the beginning of the programme, all the different books and projects we are now working on. It has introduced us to amazing contacts within the industry who have been generous with their time and amazingly enthusiastic. Thank you so much D&AD!!! " — Georgina Potier & Jake Abrams, Get Better Books, 2021 – 2022 Cohort
Anyone shortlisted in the Future Impact category will receive place on the D&AD Impact Programme and the opportunity to apply for a development grant from the £25,000 D&AD Impact Fund. The Impact Programme includes:
—Places on the D&AD Impact Accelerator for project owners
—12 months of mentoring, courtesy of the D&AD Impact Council and Anyone app's global community of entrepreneurs, investors and business leaders—billed as a 'marketplace for advice'
—Access to D&AD’s online courses for a year, including D&AD Start-Up School
—The opportunity to present your work live to the D&AD Impact Council during the summer showcase
—Access to a creative, peer-driven network
—Free entry into the D&AD Awards Impact category, valid for 3 years
Regardless of whether you would like to participate in the programme, your work will appear in the D&AD Annual, online and freely accessible to the global creative community. In 2022 this reached an audience of over 130,000 people, three quarters of which are outside the UK. Winners receive a Future Impact Pencil, a symbol of creative excellence, and a tree planted in recognition of their award.
The D&AD Impact Accelerator is a tailor-made bootcamp for people shortlisted in the Future Impact category. It's a unique blend of expert advice, practical workshops, mentoring, talks and peer-to-peer support; all designed to help your idea flourish and your business thrive.
Run by the D&AD Foundation team, trainers and members of the D&AD Impact Council, the accelerator includes approximately 20 hours of expert learning, delivered online and from the comfort of your home.
When submitting your work you will be asked whether you would like to attend, what you hope to gain from participating, and what you can offer your peers. You will be able to apply for multiple tickets, depending on the number of project owners.
"As well as having appropriate advice, it was a great chance to extend our international creative community further." — Tomomi Sayuda, AICOM, 2021 – 2022 Cohort
The D&AD Impact Fund is a source of financial support for our awarded entrants. Anyone shortlisted in the Future Impact category is invited to apply for a development grant from the fund. Worth £25,000, applications will need to show how the money will be used toward the development of their awarded project. The funds must be spent within 12 months of being received.
The Fund will be allocated by the D&AD Impact Council at their discretion and based on the information provided in applications. In 2022, recipients of the fund included:
—Get Better Books - £12,000 to hire a business management specialist and create new interventions for cancer care.
—Baby BSL: Where is the Bird - £9,700 to develop, illustrate and print a 24-page zine-style activity book for the 3 - 12 year old market.
—Breathe - £3,300 to develop a new prototype for innovative chest binder.
Read more about Baby BSL's project and the Impact Fund here.
Nb. D&AD does not claim any ownership of, or expect any financial return from, projects that receive funding.
Future Impact is for designs and initiatives that are on their way to being launched into the world. Prototypes, MVPs and work undergoing testing are all appropriate here. New product or service lines are also eligible under the same conditions.
We do not accept ideas without proof of concept and campaign communications are not be eligible.
Commercially released work will only be accepted in exceptional cases, where the work has not made a tangible impact yet and would benefit from the support of the D&AD Impact Programme. Work that has been commercially released and can demonstrate effectiveness should be entered into Impact.
For more details around the eligibility, please see page 12 in the Entry Kit.
Giorgia Maria Malandrino, Geoidentity: Logging the Border, 2021 – 2022 Cohort
Imagine your work being seen by a collection of senior figures from across the creative, investment and social impact space. The D&AD Impact Council consists of designers, brands, CMOs, entrepreneurs, investors and tech stars. All of them are working towards a fairer, more sustainable future in their chosen field. All of them are an invaluable resource for you and your business. They judge the entries, mentor Future Impacters and take part in the Impact Accelerator. And most of all, they help our winners thrive.
Made with +
Designer & Strategist
Transformation & Innovation
Founder & Director
ABAAD - Resource Centre for Gender Equality
The Brandtech Group
SVP & Creative Director
CCO and Co Founder
Director of Brand
Director of Business and Impact
Chief Design Officer
Red Dot Foundation
Claudia Romo Edelman
We Are All Human
Producer & Chief Executive Officer
Aline Santos Farhat
EVP Global Marketing & Global Head of Diversity & Inclusion
WW Head Brands, Agencies & Sustainable Innovation
Hewlett Packard Espanola
Helen Hamlyn Centre for Design
Design Strategist & Storyteller
Executive Creative Director
Today Do This
Brand Director, EMEA
Beats by Dre (Apple)
Google Empathy Lab
Dá Design Studio
Creative Director and Partner
Executive Creative Director
Director of Brand Citizenship
Founder & CEO
Founder & CEO
Design for Social Change
Regional Executive Creative Director
Co-Global Chief Creative Officer
EVP & US Chief Creative Officer
Sydney Scott Sam
Global Chief Creative Officer
Creative Head - West
DDB Mudra Group
Founder & CCO
Global Head of Early Stage Practice
Global Chief Strategy Officer
Chief Impact Officer
The Global Brain
Global Head of Branding and Creative Direction
On 1 June, winners of the Future Impact category at the 2022 D&AD Awards enrolled onto the D&AD Impact Programme. Find out more about them, and their work, below.
While creativity for good is a personal and business imperative for many, our new course, made possible thanks to WeTransfer, will explore how to turn this awareness and intention into action.
Led by creative change-makers, all working towards a more sustainable future in their chosen fields, this course will build creative confidence to bring world-changing ideas to life, from concept to creation.
Accessible via a free on-demand course, available on D&AD's digital campus to complete at a time and pace to suit you, or via our exclusive cohort events.
This year's Pencils have now been announced. Congratulations to all the winners.
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