D&AD Impact

Irina Benimovich
​CFO & Co-Founder, Caira

Irina Benimovich, CFO & Co-Founder has worked in finance for 10+ years, focusing on leverage finance in the medTech space.

Scott Carlton
Creative Director, Saatchi & Saatchi Wellness

Scott is committed to creating purpose-driven ideas that stir the imagination, transform behavior and change lives.
With experience as a conceptual, broadcast, and digital writer, as well as creative director, Scott has worked at Saatchi & Saatchi Wellness, Ogilvy, Hill Holliday, and Young & Rubicam on brands ranging from Johnson & Johnson, Crest, Oral B, and Scope to Nestlé, Kellogg's, L'Oréal and CVS/pharmacy.
In the last two years, Scott has been honored with awards and acknowledgments from shows and festivals including The One Show, D&AD, Cannes Lions Innovation, ADC, LIA, The CLIO Awards, Communication Arts, The Andy Awards, AICP Next, Graphis, The Webby Awards, The Shorty Awards and New York Festivals.

Colin Forsyth
Creative Director, Caira
Associate Creative Director, The Bloc

Colin Forsyth is Creative Director at Caira and an Associate Creative Director at The Bloc.

He was named Future Famer by the Medical Advertising Hall of Fame and Best Young Talent by the Creative Floor Awards. His work has been recognized by Art Director's Club, Type Director's Club, Cannes Lions, D&AD, One Show, Clios, Creative Floor, Lürzer's Archive, and MM+M.

Roy Goldenberg
Director of Communities Israel, Head of R&D, Tikkun Olam Makers: TOM

Roy is the Director of Communities in Israel and the head of R&D for TOM Global. He is a graduate for Plastic and Polymers Engineering at Shenkar College. During his studies, he founded the TOM activity at Shenkar, including a multi-disciplinary academic course for social entrepreneurship focused on developing products for people with disabilities.
Roy has extensive experience with community support and relations, including working as a counselor at "Renanim" boarding school for post-hospitalized children during a volunteering service year.

Jon Greenwald
CEO & Co-Founder, Caira

Jon Greenwald, CEO & Co-Founder has 25 yrs. MedTech experience.

He spent seven years with J&J in management positions in the US, Japan and Australia, was part of the leadership team at start-up OrthoSensor, and was VP of Business Development for 4WEB Medical.

Oded Lavie
VP Innovation, Creative Technology & Value Creation, Publicis Groupe Israel

Oded connects the dots between innovation, creative, culture, people, and businesses to foster new opportunities and change.
His work has received global recognition and won international awards; including 11 Cannes Lions for IKEA Thisables, and Fast Company’s World changing Ideas for Prescription Paper Pill Bottle.
Oded currently leads on open innovation at Publicis. He helps start-ups to grow through internal business units (Sapient, health, production, commerce, data, and more) and with clients in various sectors, having recently formed a partnership between Sapient NA and SAP.iO Foundry. Oded also manages the innovation community on Marcel, the Publicis Groupe internal communications app.

Giorgia Maria Malandrino
University Professor, European Institute of Design (IED)
University Assistant, Nuova Accademia di Belle Arti (NABA)

My name is Giorgia Maria Malandrino, I’m 26 years old and I come from Italy. I share my time between humanitarian projects and education, working as a Designer Research in developing countries and teaching. I worked at Dalberg Design looking for creative approaches to breakthrough innovation in social impacts. Now I am studying Environmental Science at Tel Aviv University to focus on social-environmental justice.
By working with refugees in many countries I designed Geoidentity logging the border, featured by Fast Company World Changing Ideas Awards, London Design Biennale2021; Dutch Design Week2020, Core77 Social Impact Award, Dubai Design Week etc

Amira Moussa
Art Director, Miami Ad School Toronto

Hey,
I am Amira a French Art Director and creative based in Toronto.
I left the sun of the French Riviera for the Canadian snow, that’s how much I love advertising. I am currently studying Art Direction at Miami Ad School Toronto.
I realised that solving problems and coming up with crazy ideas was what I loved the most. So here I am trying to help make the world a cooler place.

Jono Neilson
Copywriter & Director, Words for Brands Ltd.

Jono began his career client-side, as a brand manager for industry leaders Mitchells & Butlers, Stonegate Pub Company, Arvato Bertelsmann, and Microsoft. He then worked as an agency copywriter, before launching Word for Brands in 2020.
Freelancing has let Jono do more ‘writing for good’. He now works regularly with Transform Creative, Scotland’s specialist third sector agency, and Environmental Port Index was their first project.
Having lived in the UK, Australia, Germany and even Saudi Arabia, Jono enjoys writing for diverse clients and audiences. As well as working with Transform, recent projects include writing for Aberdeen-Angus Cattle Society, Macb Water, Cancer Support Scotland and Oplo.

Georgina Potier & Dr Jake Abrams
Co-Founders, Get Better Books

Get Better Books is a not-for-profit organisation, with the goal of creating beautiful, interactive books and design to help patients understand their treatment, alleviate anxiety and get better!
Georgina Potier MA is an award-winning designer, who as a child had a kidney transplant at Great Ormond Street Hospital and a subsequent transplant as an adult. Dr Jake Abrams (Associate Professor at Kingston School of Art, London) is a designer and illustrator who has worked for many top publications and has taught extensively. Together they are both passionate about using design to transform clinical communication, working closely with health professionals to communicate complex subject matter.

Hiroki Sato
Creative Director, Google Zoo

Hiroki Sato is an Interaction Designer / a User Experience Designer. He holds a Master’s degree in Interaction Design from Copenhagen Institute of Interaction Design and a Bachelor’s degree in International Relations from the University of Tokyo. He has a wide range of experience from innovation design utilizing emerging technologies such as machine learning and AR at Google Zoo Partner Innovation to branding and communication design for consumer goods, education and healthcare industries at advertising agencies. Since the year at CIID, where he graduated with the highest honor, he has been driven by an interest to explore preferable and empathetic futures through prototypes, storyboards, films and interfaces.

Tomomi Sayuda
Design Researcher, University of Tokyo DLX Design Lab
​Experience Design Director, University of Tokyo DLX Design Lab

Tomomi Sayuda is Experience Design Director and Design Researcher acquired MA Design Products at Royal College of Art, her specialisation is experience design. She has worked on a wide range of design - service, strategy, exhibition, advertisement design at such influential companies as Fjord London.
Currently Tomomi is working as a Design Researcher at DLX Design Lab at The University of Tokyo, Institute of Industrial Science. She runs design-driven collaboration projects with the latest scientists. Her projects have been published and exhibited internationally, including the BBC, Channel 4, Frieze Art fair, awarded as one of 6 best young graduates in 2009 by Creative Review.

Jeremy Scharlack
Senior Designer, Saatchi & Saatchi Wellness

Jeremy is a designer, art director, and animator at Saatchi & Saatchi Wellness. He's done award winning work for clients like P&G, Nike, Kraft, Starbucks, Mars, and the United Nations. He feels weird writing about himself in the third person, so he is going to stop.
I’ve worked in both advertising and design including launching packaged goods brands. After those launches, I got fascinated by packaging design, learning to think in three dimensions, enabling me to do both structural design and 3D animation.
I’ve regularly done work for social good, including a trip to Somalia. I’m glad I can use my skills to help improve the planet.

Andy Smith
​Art Director, Transform Creative

Andy helped the Environmental Port Index (EPI) develop a creative platform to launch. He took the team through a brand workshop in Bergen and developed a brand messaging and visual style guide. He created a video to explain the EPI concept and developed a visual direction for the website.
Andy has been working in the top design and advertising studios in Scotland since 2005, in creative direction, art direction and design. He has taught on the Graphic Design program at Edinburgh Napier University. He has a BTEC in Graphic Design, a BDes (Hons) in Design Futures and an MDes (distinction) in Product and Furniture Design. He is a licensed commercial drone pilot.

Aman Soin
Junior Copywriter, Miami Ad School Toronto

Aman's a copywriter out of Toronto, Canada.
He first worked in advertising while in high school - dressed as Tony The Tiger for a Leo Burnett Christmas party. That experience taught him how advertising brings a brand to life. It also taught him he'd rather write about mascots than be in the suit.
Nowadays he's wearing regular clothes and hoping to make something as iconic as Tony. His dream is to shoot an ad in space, but will settle for seeing his own work in an email from his mom asking if he's “seen this cool video”.

Pete Urwin
Web Developer, Transform Creative

Pete is a web designer and developer with over twenty years' wide-ranging commercial experience.  He has comprehensive creative and technical expertise, covering online strategy, content management, ecommerce, digital marketing and photography. Pete spent eight years at a leading Edinburgh creative agency before starting Urwin Studio in 2008, and has since worked extensively with non-profits, public sector bodies, small businesses and corporates.  Pete is also web developer for Transform Creative, a creative agency working exclusively with social enterprises, and is technical director of Analysis Anywhere, a software and app development company, working with a global team on new products.

Elspeth Wray
Enterprise Manager, Transform Creative

I’m the Director of Transform Creative. We’re a social enterprise - all our profits are reinvested in our parent charity Transform Scotland, the campaign for cleaner, greener transport, and our clients are charities or businesses with an environmental mission. I’m proud to lead a company that not only produces great design but also tries to make the world better.
I was previously an Advisor at the UK Design Council and Commission for Architecture and the Built Environment, where I established new programmes in neighbourhood-led planning, eco-design and healthcare architecture.
I manage all our projects - unusually, I love doing budgets and few things make me happier than a good spreadsheet!