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The D&AD Impact Programme


  • What is it?

    The D&AD Impact Programme is a 12-month package of mentorship, training and visibility that supports project owners with the ideation, launch and early growth of their work. It’s available to anyone shortlisted in the Future Impact category.

    A Future Impact cohort typically includes individuals, organisations and teams working on prototypes, MVPs, projects in testing or those that have recently launched. Through the programme we aim to to enable a cohort of creative thinkers, known as D&AD Impacters, to deliver tangible impact within 12 months.

    It was such an honour to win the award and to be part of a cohort of other people that are going through similar challenges. — Lucy Hughes, MarinaTex, 2020 Cohort

  • What can I win?

    Shortlisted Entrants will receive a place on the D&AD Impact Programme and the right to apply for a development grant from the D&AD Impact Fund. The Impact Programme includes:

    —A place on the D&AD Impact Accelerator, with 20 hrs of expert advice
    —10 hours of mentoring from the D&AD Impact Council
    —Access to D&AD’s online courses for a year, including D&AD Start-Up School
    —The opportunity to present their work live to the D&AD Impact Council
    —Access to a creative, peer-driven network
    —Free entry into the D&AD Awards Impact category, valid for 3 years

    Regardless of whether shortlisted entrants would like to participate in the programme, all awarded work will appear in the D&AD Annual, online and freely accessible to the global creative community. In 2021 this reached an audience of over 75,000 people. Winners will receive a Future Impact Pencil, a symbol of creative excellence, and will receive a tree planted in recognition of their award. Find out more about this initiative here.

  • Impact Accelerator

    The D&AD Impact Accelerator is a tailor-made bootcamp for people shortlisted in the Future Impact category. It's a unique blend of expert advice, practical workshops, mentoring, talks and peer-to-peer support; all designed to help your idea flourish and your business thrive.

    Run by the D&AD Foundation team, trainers and members of the D&AD Impact Council, the accelerator includes approximately 20 hours of expert learning, delivered online and from the comfort of your home.

    When submitting your work you will be asked whether you would like to attend, what you hope to gain from participating, and what you can offer your peers.

  • Impact Fund

    We are excited to reintroduce the D&AD Impact Fund - a source of financial support for our awarded entrants.

    Anyone shortlisted in the Future Impact category will be invited to apply for all or part of the fund. Worth £25,000, applications will need to show how the money will be used toward the development of their awarded project. The Fund will be allocated by the D&AD Impact Council at their discretion and based on the information provided in the application.

    Previous recipients of the fund include theOtherDada for their unique afforestation project, Beirut's RiverLESS Forest; MORE MOMS for a market research study to keep mothers in advertising; and Decoding Medicine, to develop a prototype that will create a universal language for medicines in India.

  • Eligibility

    Future Impact is not for social good campaigns; it’s for designs and initiatives that are on their way to being launched into the world. Prototypes, MVPs and work undergoing testing are all appropriate here. New product or service lines are also eligible under the same conditions.

    We do not accept concepts; you must provide proof of concept within your submission.

    Commercially released work will only be accepted in exceptional cases, where the work has not made a tangible impact yet and would benefit from the support of the D&AD Impact Programme. Work that has been commercially released and can demonstrate effectiveness should be entered into Impact.

The Impact Council

Imagine your work being seen by a collection of senior figures from across the creative, investment and social impact space. The D&AD Impact Council consists of designers, brands, CMOs, entrepreneurs, investors and tech stars. All of them are working towards a fairer, more sustainable future in their chosen field. All of them are an invaluable resource for you and your business. They judge the entries, mentor Future Impacters and take part in the Impact Accelerator. And most of all, they help our winners thrive.

D&AD Impacters 2022–2023

On 1 June, winners of the Future Impact category at the 2022 D&AD Awards enrolled onto the D&AD Impact Programme. Find out more about them, and their work, below.

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