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Joanna Catalano

Joanna Catalano

  • Head of Creative Agencies Asia Pacific
  • Singapore
  • Member since 2016

Joanna Catalano is President, Dentsu Aegis Network (DAN) Solutions and CEO for iProspect, Asia Pacific. In this dual role, she is responsible for delivering specialism and domain expertise to drive growth and innovation for brands across the region. As President of DAN Solutions, Joanna leads a newly developed capability designed to build new revenue streams, create strategic client opportunities, accelerate product development and cultivate meaningful partnerships to deliver on DAN’s mission ‘To innovate the way brands are built’. As CEO of iProspect Asia Pacific, Joanna Catalano leads iProspect’s regional business growth strategy across 1,000 digital experts in fourteen markets, focusing on client leadership, talent development and product go-to-market to drive business performance.

Joanna has 18+ years of experience managing sales and marketing teams, building trusted advisor relationships with multinational companies and managing high impact change initiatives. Prior to joining Dentsu Aegis Network in 2017, Joanna spent five years with Google Asia Pacific in leadership roles spanning clients, product go-to-market and monetization roles. She has 15 years in-depth digital experience, managing complex, global clients in the United States, Western Europe and now Asia, where she has spent the last eleven years.

Joanna commenced her career in economic development partnering with the Ukrainian government on media and communications, and micro-lending for female start-ups, as it transitioned to a capitalist economy initiating a lifelong commitment to diversity and entrepreneurship. Within Dentsu Aegis Network (DAN), Joanna serves as executive sponsor for Diversity & Inclusion with responsibility for DAN’s Female Foundry (an accelerator programme focused on developing and funding female led start-ups in emerging markets) and its expansion across Asia Pacific. Outside of work, Joanna led Singapore Female Founders, a non-profit research and advocacy organization dedicated to promoting equality for founders of tech-enabled businesses for two year. To support the industry, she’s served as Vice Chair of the Singapore Interactive Advertising Bureau (IAB), three years as a judge for the Asia Pacific Effies, a judge at West Tech Fest and as a member of the D&AD Impact Council. In 2018, Joanna was recognized by The Drum in their Digerati APAC as one of the most influential digital marketers across the region. When not involved in any of the above, she is mom of two, design aficionado, avid traveller, and foodie.

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