Confronting bias in business and advertising
Patrick Burgoyne in conversation with Kwame Taylor-Hayford (Saturday Morning, Kin)
D&AD Impact exists to recognise creative ideas that are driving positive change. It does so by elevating purposeful products, initiatives and campaigns; by accelerating projects with the potential for impact through a 12-month Future Impact programme; and by educating brands and entrepreneurs on incorporating purpose into their business strategy.
Impact Council member Kwame Taylor-Hayford sits down for an impromptu chat with D&AD CEO Patrick Burgoyne straight after Impact judging to discuss how campaigns can effectively confront biases, the role of businesses in solving the world's biggest issues and how consumers drive corporate decisions.