D&AD Rankings 2025

Advertising Agency of the Year

FCB New York

FCB New York was reborn in March 2016 with the intense focus of a start-up, combining the agility of a new venture with the strength of an established legacy. Their standout work this year, Spreadbeats for Spotify USA, secured a coveted Black Pencil in Digital Marketing. The work, described as “Innovation through nostalgic technologies,” resonated deeply by blending modern digital marketing with the charm of retro-inspired design.

Design Agency of the Year

Serviceplan Design

German agency Serviceplan Design has earned its title as Design Agency of the Year. Their standout campaign, Price Packs for PENNY, was celebrated with a Yellow Pencil in Graphic Design. This integrated campaign for Serviceplan Germany exemplified their philosophy of “ÜberCreativity,” combining bold creativity with a precise and strategic approach. Part of Serviceplan, Europe’s largest independent and partner-led creative agency, Serviceplan Design specialises in crafting communication strategies and creative designs that leave a lasting impression on consumers.

Production Company of the Year

DIVISION

For the fifth consecutive year, DIVISION has secured its place as Production Company of the Year. This year’s standout projects include the Von Dutch music video for Charli XCX, which earned a Wood Pencil for Performance, and The Games Have Changed the Field for Nike, awarded a Yellow Pencil for Stills Compositing. Operating across Paris, Los Angeles, and Sydney, DIVISION’s ability to craft visually compelling narratives across music, fashion, and sports solidifies its dominance in creative production.

Client of the Year

Apple

Apple continues to redefine the industry standard for innovation and design, earning the title of Client of the Year. Their standout achievements this year span a variety of disciplines, including the AirPods Pro Hearing Aid product design, which won a Graphite Pencil for its inclusivity, and Shot on iPhone – ¡Suerte!, a campaign showcasing excellence in sound design and artist collaboration. Additionally, Apple’s AirPods Pro 2 project earned a White Pencil for Impact Design.

Independent Agency Network of the Year

Serviceplan

For the second year in a row, Serviceplan secures its place as Independent Agency Network of the Year by showcasing its ability to deliver impactful, boundary-pushing works. Notable among them is Price Packs for PENNY, which won a Yellow Pencil in Media – Retail, exemplifying their commitment to innovation in retail communications. Serviceplan’s global network continues to drive creativity and success, with standout contributions from their German offices highlighting their creative leadership in the European market.

Agency Network of the Year

FCB

FCB takes this year’s Agency Network of the Year title, with FCB New York, FCB Chicago, FCB Canada, Happiness, An FCB Alliance, and Change, An FCB Alliance all contributing to the win. Their standout work includes the Spreadbeats campaign for Spotify USA by FCB New York, which earned a Black Pencil in Digital Marketing. From Europe to North America, FCB’s network continues to deliver exceptional works across diverse markets.