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WPP and D&AD share a vision in unearthing new talent; nurturing, equipping and guiding young creatives into their future careers.

The D&AD New Blood Academy with WPP is a unique digital bootcamp offering learning and networking with and from the most talented emerging creatives and established industry superstars. 

Academy participants will learn from the best, and rub virtual shoulders with established creative peers, building an invaluable network to support them throughout the coming months as they step into the industry during an unprecedented time globally.

The Academy is the ultimate creative prize, exclusively for Pencil and Ones to Watch winners.

New Blood Academy Handbook

We’ve turned what is usually a two-week bootcamp for some of the world’s best emerging creatives identified through our New Blood Awards and Festival, into a free online resource for all up-and-coming talent to learn from some of the industry’s finest creative minds and leaders.

The Handbook is best experienced on desktop. If you are viewing on a mobile, turn your phone view to landscape for increased functionality.

The New Blood Academy in previous years...

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