New Blood Academy
with
The D&AD New Blood Academy is an intensive online training programme fuelling the trajectory of hot new talent into the creative industry, in the space of just two weeks.
Hosted by D&AD and WPP, the 2022 Academy helped 50 awarded creatives hit the ground running with a ready-made network of contacts, collaborators, mentors and more. Through immersive training and unrivalled support, attendees met the evolving zeitgeist of the industry, uncovering roles they never knew existed and opening up the possibilities of their own paths. New Blood Academy is an opportunity like no other – not only getting feet in doors, but skills up to speed and offers on tables.
This year’s Academy with WPP is now closed for applications from New Blood Award Pencil and Portfolio Pick winners.
Eligible applicants were contacted via email. Not heard but think you should have? Get in touch over email: newblood@dandad.org
Meet the New Blood Academy Class of 2022
These 53 ones to watch have completed New Blood Academy and are ready to take the industry by storm.
Check out previous New Blood Academy Resources:
In partnership with WPP, we created the New Blood Academy Handbook in 2020 when the pandemic hit.
This free-to-use online resource where over 25 industry creatives generously shared their top tips for emerging talent on a number of creative topics such as designing ‘mindfully’, creative resilience, how to push creative ideas and how to unlock your network. Read on to find out more.
The New Blood Academy in previous years...
Read what past New Blood Academy alumni have to say
“Looking back at my ad journey, I feel extremely grateful for all the opportunities I received. If I could really dive deep and select the most defining event that shaped me to be the creative I am today it would really be the opportunity to participate in the D&AD new blood academy (three years ago!). I have benefited tremendously from the program.”
— Edmund Chang, Class of 2019
“I love every thing about this programme. Please keep doing it! It literally means so much to me. This programme really broadened my horizon and I've got to make so many new friends, learn new things from my mentor, my coach and other 51 amazing creatives all around the world.”
— Dam Thi Thanh Ha, Class of 2022
“I was – and still am – taken aback by how open and supportive the mentors were, despite being so senior. D&AD and the Academy redefined what it means to "bridge the gap" between students and the creative industry. Thank you so much! Meeting great people, getting inspired, seeing how many career paths are out there. Also learning about how unlikely sources can be great assets to informing your own work.”
— Daiki Shinomiya, Class of 2021
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