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THIS>THAT

Take a closer look at the live sessions and dive into our daily themes below.

Explore talent

Looking for an injection of creative talent? Look no further. We have 4 different ways for you to explore the next generation of creative superstars:

2020 Festival programme

  • This day explored PRACTICE>THEORY. Knowledge is power, and practise makes perfect, but to thrive as a creative, what is more important - practice or theory?

      • + — Talent showcase live to view

        Talent showcase live to view

      • Explore our talent showcase, including an exhibition of over 50 courses in partnership with The Dots and our Ones to Watch winners.

      • + — TALK: Festival Kick-off with Nils Leonard

        TALK: Festival Kick-off with Nils Leonard

      • Nils Leonard, Creative Founder of Uncommon Creative Studio, as he launches the New Blood Digital Festival, discussing his career, Uncommon's work and how to thrive and succeed as a creative.

      • + — TALK: F*ck Being Humble with Stefanie Sword Williams

        TALK: F*ck Being Humble with Stefanie Sword Williams

      • In this session, Stefanie will explore how to stand out against your competition, promote yourself online and offline, and how to rid the feeling of imposter syndrome and claim your space.

      • + — WORKSHOP: No Grit No Glory with Fail Better Talks

        WORKSHOP: No Grit No Glory with Fail Better Talks

      • Join Fail Better's creative workshop, where we’ll blow open the fear of failure with some of our top tricks and tips designed to help you feel more comfortable with taking risks.

      • + — LIVE DEBATE: PRACTICE>THEORY with Lydia Pang & Tyrone Drake.

        LIVE DEBATE: PRACTICE>THEORY with Lydia Pang & Tyrone Drake.

      • Join creative superstars Lydia Pang and Tyrone James Drake as they unpick the topic, before asking you to decide – practice or theory?

  • This day explored TENACITY>TALENT. Is creativity an innate talent that can be unlocked, or is it learned over time? What really makes us stand-out - our craft or our passion?

      • + — WORKSHOP: Freelancing into the Future: Personal Branding with Sonya Barlow

        WORKSHOP: Freelancing into the Future: Personal Branding with Sonya Barlow

      • A whistle stop tour on how to use social media to build your brand and succeed. We are talking about building your community, finding new clients and freelancing into the future!

      • + — TALK: Creating The Great Reset

        TALK: Creating The Great Reset

      • Join Lisa and Grant as they share the story behind the newly launched ""The Great Reset"" project, and find out what you can do to as a creative to help society to maintain the positive environmental behaviours we have experienced during lock-down.

      • + — LIVE DEBATE: TALENT>TENACITY Debate with Lou Bones and Kevin Morosky

        LIVE DEBATE: TALENT>TENACITY Debate with Lou Bones and Kevin Morosky

      • Join award winning creative Kevin Morosky and illustration agent Lou Bones as they explore both sides of the coin, before asking you to decide - talent or tenacity?

      • + — TALK: Stories for Screen: from Advertising to Film with Melody Sylvester & Afolabi Kuti

        TALK: Stories for Screen: from Advertising to Film with Melody Sylvester & Afolabi Kuti

      • In this session, Afolabi and Melody will be demystifying roles in film, talking about what really makes us stand out, and whether it's craft or passion that results in great filmmaking and production.

  • This day explored DEFINE>REFLECT. Should the commercial creative industry be innovating and defining culture, or is it our role to reflect and comment on the world around us?

      • + — WORKSHOP: Play Nice x No Signal: Community Focused Creativity

        WORKSHOP: Play Nice x No Signal: Community Focused Creativity

      • This workshop will take you through the value of working with community, using creative skills to create impactful work and platform the people that will change the world.

      • + — LIVE DEBATE: DEFINE>REFLECT with the Yarza Twins & Craig Oldham

        LIVE DEBATE: DEFINE>REFLECT with the Yarza Twins & Craig Oldham

      • Join design trailblazers Craig Oldham and Eva & Marta Yarza as they unpick the topic, before asking you to decide - define or reflect?

      • + — TALK: How to Make Your Voice Heard

        TALK: How to Make Your Voice Heard

      • In this session, we’ll hear from those who’ve enabled their creativity to flourish through harnessing the power of their voice.

      • + — TALK: Culture & Creativity

        TALK: Culture & Creativity

      • Join internationally celebrated illustrator Aurélia Durand as she shares insight on her creative practice, her career and explores the role of the commercial creative industry – should we be innovating and defining culture, or is it our role to reflect an

      • + — TALK: The Role of Creativity in Culture & Society

        TALK: The Role of Creativity in Culture & Society

      • Sir John Hegarty was instrumental in establishing the New Blood programme over 40 years ago, and has been a pioneer for driving innovation and culturally relevant work for his whole career.

  • This day explored GENERALIST>SPECIALIST. Is breadth and diversity of skills more desirable and employable than narrow, deep expertise and craft?

      • + — TALK: Business Skills for Creatives

        TALK: Business Skills for Creatives

      • Join Anna Green, Partner at leading creative recruiters The Talent Business, and expect to cover everything from how to maximise your chances of getting hired, negotiating rates and salaries, contracts and IP, to who you should approach and how to do it.

      • + — TALK: Game Design - Generalist or Specialist?

        TALK: Game Design - Generalist or Specialist?

      • In this session, we'll listen to experienced industry experts talk about their route into the gaming industry, sharing stories that will inspire the next generation of creatives.

      • + — TALK: Culturally Nuanced Design Thinking with Harris Elliott

        TALK: Culturally Nuanced Design Thinking with Harris Elliott

      • Join creative director, curator and stylist Harris as he seeks to answer the question: can you be culturally relevant and commercially viable?

      • + — LIVE DEBATE: GENERALIST>SPECIALIST Debate with Naresh Ramchandani and Cat O'Neil

        LIVE DEBATE: GENERALIST>SPECIALIST Debate with Naresh Ramchandani and Cat O'Neil

      • Join writer, creative and campaigner Naresh Ramchandani and celebrated illustrator Cat O’Neil as they try and answer these questions before asking you decide - generalist or specialist?

      • + — TALK: The Brand Guardians of Squarespace

        TALK: The Brand Guardians of Squarespace

      • Ben Hughes, VP, Brand Design and Sandra Nam, Creative Production Director of Squarespace, the all-in-one website building platform, will discuss how their award-winning campaigns are directly connected to the nurturing of a strong in-house creative team.

      • + — NEW BLOOD AWARDS ONLINE CEREMONY

        NEW BLOOD AWARDS ONLINE CEREMONY

      • Head over to Instagram to watch the New Blood Awards 2020 winners shared with the world.

  • This day explored MIND>MACHINE. With digitalisation and automation becoming more prevalent, what does this mean for creativity? Who will triumph - mind or machine?

      • + — TALK: An introduction to Artificial Creativity with Alex Fefegha

        TALK: An introduction to Artificial Creativity with Alex Fefegha

      • How could we add machine learning to our creative palette? Join us for a chat with Alex which aims to introduce you to co-creating with algorithms.

      • + — WORKSHOP: Home Poems workshop with Pentagram

        WORKSHOP: Home Poems workshop with Pentagram

      • Join the team at Pentagram for an afternoon of lock-down-inspired mindful creativity.

      • + — TALK: Digital campaigns for analog humans

        TALK: Digital campaigns for analog humans

      • Join Simon, Sara and Dan from award-winning creative agency AnalogFolk as they introduce you to some new ways to make man and machine the best of creative friends.

      • + — TALK: In conversation with Laura Jordan Bambach

        TALK: In conversation with Laura Jordan Bambach

      • Join D&AD Director Paul Drake in conversation with Grey's Chief Creative Officer, Laura Jordan Bambach.

      • + — LIVE DEBATE: MIND>MACHINE Debate, featuring Richard Brim & Gracie Page

        LIVE DEBATE: MIND>MACHINE Debate, featuring Richard Brim & Gracie Page

      • With digitalisation and automation becoming more prevalent, what does this mean for creativity? Who will triumph - mind or machine?

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