New Blood Festival 2024

New Blood Festival 2024 took place on 2–4 July at Protein Studios.

This year we hosted a graduate showcase of more than 40 exhibiting university courses, exclusive exhibitions of winners from New Blood Awards, New Blood: The Portfolios, talks by industry leaders, portfolio reviews, and more.

Winners
The Portfolios winners

Pencil levels

The Pencil levels were revealed at the New Blood Awards Ceremony
on 4 July 2024.

Winners

Festival talks

Two days of talks and insights from the best in the business.

3 July 2024 | 11:00am – 12:00pm 3 July 2024 | 11:00am – 12:00pm

Get Sh*t Done: Breaking into advertising

Wednesday 3 July 2024 | 11:00am – 12:00pm

Join us for a special edition of the ‘Get Sh*t Done’ event, hosted by Rebecca Rowntree. This session features an honest conversation with Sue Higgs, the renowned Executive Creative Director UK at Dentsu Creative. Learn how Sue broke into the world of advertising and gain insight into her impressive career journey. The session will conclude with a Q&A, where you will get the chance to ask your most pressing questions – whether about specific challenges you’re facing or general advice on how to enter the industry.

Speaker: Rebecca Rowntree, Sue Higgs

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3 July 2024 | 12:30 – 1:30pm 3 July 2024 | 12:30 – 1:30pm

Being a multi-hyphenate creative: How being the master of more than one trade can support the other

Wednesday 3 July 2024 | 12:30 – 1:30pm

From styling, to documentaries, to film and writing, Basma Khalifa has seen her career travel through many dimensions – and it’s increasingly clear that she’s not the only creative to have followed an unconventional path. As the saying goes, “a jack of all trades is a master of none,” but oftentimes it is actually better to have multiple skills. So what does it take to be a multi-hyphenate creative? And what are the benefits and the pitfalls on the road to creative success?

Speaker: Basma Khalifa

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3 July 2024 | 2 – 3pm 3 July 2024 | 2 – 3pm

Things will never be the same again: Branding in the age of convergence

Wednesday 3 July 2024 | 2 – 3pm

A conversation exploring the future of branding and opportunities for emerging creatives, with Max Ottignon (Ragged Edge) and Ben Tallon (The Creative Condition).

Speakers: Max Ottignon, Ben Tallon

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3 July 2024 | 3:30 – 4:30pm 3 July 2024 | 3:30 – 4:30pm

AI as a creative tool

Wednesday 3 July 2024 | 3:30 – 4:30pm

Join D&AD President Jack Renwick, Adobe's Executive Creative Director Tasnim Bhuiyan, Chris Moody, Tasnim Bhuiyan, Landy Slattery and Jeff Boweman for an engaging panel discussion on yes, AI. They will explore how this emerging technology enhances the creative tools we already use, emphasising that it relies fundamentally on human creativity. Discover how AI can elevate the creative process, offering new possibilities while still being grounded in the irreplaceable ingenuity of human creatives.

Speakers: Jack Renwick, Chris Moody, Tasnim Bhuiyan, Landy Slattery, Jeff Bowerman

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3 July 2024 | 4:30 – 5:30pm 3 July 2024 | 4:30 – 5:30pm

AI clinic

Wednesday 3 July 2024 | 4:30 – 5:30pm

Join us for the AI Clinic with Kim Lawrie, AI Lead, Innovation Specialist, and Head of Creative and Emerging Technology. Drop in anytime to get your questions answered about AI technology and learn how to harness its power in your creative projects. Whether you're a novice or an expert, this is your chance to explore AI's potential with guidance from a top industry professional.

Speakers: Kim Lawrie

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3 July 2024 | 5 – 7pm 3 July 2024 | 5 – 7pm

Nailing your interview

Wednesday 3 July 2024 | 5 – 7pm

Prodigies is a platform which showcases talents, helps emerging creatives find opportunities, and break into the creative industries. We connect creatives from all disciplines with an empowering community made up of individuals, brands, agencies, and institutions. Streamlining hiring processes and forging collaborations.

Championing brighter creative futures. Amplifying a new generation of raw talent. Together with D&AD, Prodigies invites you to this live panel discussion on how you can nail your interviews, followed by the chance for you to practise what you've learned with industry experts.

Speaker: Celia Hodgson, Dan Poole, Ashika Chauhan, Sally Oldfield, Rosie Ashworth

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4 July 2024 | 11am – 12pm 4 July 2024 | 11am – 12pm

Inside the Frame

Thursday 4 July 2024 | 11am – 12pm

Join award-winning producer Sheila Nortley in conversation with D&AD Shift Alumni, Tyler Pierreson, to discover the highs and lows of working as a producer, how to enter the industry and more.

Speaker: Sheila Nortley, Tyler Pierreson

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4 July 2024 | 12:30 – 1:30pm 4 July 2024 | 12:30 – 1:30pm

Bouncing back from rejection

Thursday 4 July 2024 | 12:30 – 1:30pm

Criticism, rejection and failures are something we all experience in our careers but it's not always easy when you're going through the motions. In this workshop, founder of F*ck Being Humble, Stefanie Sword-Williams will share tips, tools and recommendations on how to overcome setbacks. This confidence-building talk will leave you feeling motivated to tackle your next hurdle and keep backing yourself unapologetically.

Speakers: Stefanie Sword-Williams

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Sally Oldfield

Managing Director

Accept & Proceed
Tyler Pierreson

(Award winning) Director, Writer, Producer and Actor

Maide Productions
Sue Higgs

ECD

Dentsu Creative
Dan Poole

Recruiter

Path
Rosie Ashworth

Founder & CEO

Prodigies
Jack Renwick

Founder

Jack Renwick Studios
Chris Moody

ECD

Landor
Ashika Chauhan

Group Executive Creative Director

krow Group
Celia Hodgson

Founder & Creative Director

Tiny Studios
Jeff Bowerman

ECD

DEPT
Tasnim Bhuiyan

ACD

Adobe
Landy Slattery

Creative Director

Channel 4
Kim Lawrie

AI Lead, Innovation Specialist, and Head of Creative and Emerging Technology
Stefanie Sword-Williams

Founder, Author and Public Speaker

F*ck Being Humble
Rebecca Rowntree

Creative Director

Get Sh*t Done
Max Ottignon

Co-Founder

Ragged Edge
Sheila Nortley

Producer

Netflix
Basma Khalifa

Director/Writer

Zola Studios
Ben Tallon

Illustrator, Author & Podcast Host

The Creative Condition

New Blood: The Portfolios

The Portfolios competition recognises excellent portfolio websites across a number of disciplines including Advertising, Animation, Illustration, Graphic Design, Digital.

The winners have been announced.

View portfolios

D&AD New Blood Academy

New Blood Academy is an intensive training programme fuelling the trajectory of hot new talent into the creative industry, in the space of just two weeks.

Learn more

Sign up to D&AD news

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2022 New Blood Festival University Showcase

- Read Bio
  
  Anglia Ruskin University
  
  BA(Hons) Digital Media Production
- Read Bio
  
  Falmouth University
  
  BA(Hons) Creative Advertising
- Read Bio
  
  Ravensbourne University, London
  
  BA(Hons) Digital Photography
- Read Bio
  
  Ravensbourne University, London
  
  BA(Hons) Advertising & Brand Design
- Read Bio
  
  Arts University Bournemouth
  
  BA(Hons) Illustration
- Read Bio
  
  Middlesex University
  
  BA(Hons) Illustration
- Read Bio
  
  Norwich University of the Arts
  
  BA(Hons) Animation
- Read Bio
  
  Sheffield Hallam University
  
  Illustration
- Read Bio
  
  The University of Huddersfield
  
  BA(Hons) Illustration
- Read Bio
  
  University of Plymouth
  
  BA(Hons) Illustration
- Read Bio
  
  Arts University Bournemouth
  
  BA(Hons) Graphic Design
- Read Bio
  
  Arts University Bournemouth
  
  BA(Hons) Visual Communication
- Read Bio
  
  Birmingham City University
  
  Graphic Design
- Read Bio
  
  Cardiff School of Art & Design | Cardiff Met
  
  BA(Hons) Graphic Communication
- Read Bio
  
  Coventry University
  
  BA(Hons) Graphic Design
- Read Bio
  
  Edinburgh Napier University
  
  BDes(Hons) Graphic Design
- Read Bio
  
  Loughborough University
  
  BA(Hons) Graphic Communication & Illustration
- Read Bio
  
  Middlesex University
  
  BA(Hons) Graphic Design
- Read Bio
  
  Norwich University of the Arts
  
  Graphic Design
- Read Bio
  
  Nottingham Trent University
  
  BA(Hons) Graphic Design
- Read Bio
  
  Gray’s School of Art
  
  BA(Hons) Communication Design
- Read Bio
  
  Solent University
  
  BA(Hons) Graphic Design
- Read Bio
  
  UAL London College of Communication
  
  BA(Hons) Graphic Branding & Identity
- Read Bio
  
  University Centre South Essex (UAL)
  
  BA(Hons) Graphic Design & Illustration
- Read Bio
  
  University of Hertfordshire
  
  Graphic Design & Illustration
- Read Bio
  
  University of Huddersfield
  
  BA(Hons) Graphic Design
- Read Bio
  
  University of Huddersfield
  
  Graphic Design and Animation
- Read Bio
  
  University of Plymouth
  
  BA(Hons) Graphic Communication with Typography
- Read Bio
  
  University of Portsmouth
  
  BA(Hons) Graphic Design
- Read Bio
  
  University of West London
  
  BA(Hons) Graphic Design (Visual Communication & Illustration)
- Read Bio
  
  Anglia Ruskin University
  
  BA(Hons) Digital Media Production
- Read Bio
  
  Arts University Bournemouth
  
  BA(Hons) Illustration
- Read Bio
  
  Arts University Bournemouth
  
  BA(Hons) Graphic Design
- Read Bio
  
  Arts University Bournemouth
  
  BA(Hons) Visual Communication
- Read Bio
  
  Birmingham City University
  
  Graphic Design
- Read Bio
  
  Cardiff School of Art & Design | Cardiff Met
  
  BA(Hons) Graphic Communication
- Read Bio
  
  Coventry University
  
  BA(Hons) Graphic Design
- Read Bio
  
  Edinburgh Napier University
  
  BDes(Hons) Graphic Design
- Read Bio
  
  Falmouth University
  
  BA(Hons) Creative Advertising
- Read Bio
  
  Loughborough University
  
  BA(Hons) Graphic Communication & Illustration
- Read Bio
  
  Middlesex University
  
  BA(Hons) Illustration
- Read Bio
  
  Middlesex University
  
  BA(Hons) Graphic Design
- Read Bio
  
  Norwich University of the Arts
  
  BA(Hons) Animation
- Read Bio
  
  Norwich University of the Arts
  
  Graphic Design
- Read Bio
  
  Nottingham Trent University
  
  BA(Hons) Graphic Design
- Read Bio
  
  Ravensbourne University, London
  
  BA(Hons) Digital Photography
- Read Bio
  
  Ravensbourne University, London
  
  BA(Hons) Advertising & Brand Design
- Read Bio
  
  Gray’s School of Art
  
  BA(Hons) Communication Design
- Read Bio
  
  Sheffield Hallam University
  
  Illustration
- Read Bio
  
  Solent University
  
  BA(Hons) Graphic Design
- Read Bio
  
  The University of Huddersfield
  
  BA(Hons) Illustration
- Read Bio
  
  UAL London College of Communication
  
  BA(Hons) Graphic Branding & Identity
- Read Bio
  
  University Centre South Essex (UAL)
  
  BA(Hons) Graphic Design & Illustration
- Read Bio
  
  University of Hertfordshire
  
  Graphic Design & Illustration
- Read Bio
  
  University of Huddersfield
  
  BA(Hons) Graphic Design
- Read Bio
  
  University of Huddersfield
  
  Graphic Design and Animation
- Read Bio
  
  University of Plymouth
  
  BA(Hons) Illustration
- Read Bio
  
  University of Plymouth
  
  BA(Hons) Graphic Communication with Typography
- Read Bio
  
  University of Portsmouth
  
  BA(Hons) Graphic Design
- Read Bio
  
  University of West London
  
  BA(Hons) Graphic Design (Visual Communication & Illustration)