Transform your approach to research with the "five Cs"
An exclusive excerpt from D&AD’s online New Blood course, designed to help guide you through developing your New Blood Awards entry.
Published
27 January 2022
Knowing what to research can seem daunting at the beginning of a project. In this video, Ed Silk, formerly Strategy Director at Bulletproofand now Global Head of Strategy at design agency JDO, shares the method he’s developed for approaching research – the "five Cs".
These break down as:
- Consumer
- Category
- Competitors
- Channels
- Company
Once you’ve researched these specific areas, you’ll begin to see exciting ways in which they intersect — an essential step to finding the insight that will launch your creative idea. Watch the video above to learn more about this research method.
Published
27 January 2022