Turn a brief into an action plan with these tips

Once you’ve read a brief, it’s tempting to jump right into the ideating process, but an essential step in turning a brief into creative work is to first have an action plan. Here, Metzti Bryan-Fasano, Co-Founder & Production Leader at theOr, and Chris Abdullahi, Project Manager at CNN International, explain how they chalk out an action plan at the beginning of a project to make sure they don’t miss deadlines and deliverables. From fun methods like comparing a project to a video game and breaking it down into ‘levels’, to making sure you always factor in time for roadblocks — these are the tips that will help you get your entry in on time.

This is an exclusive excerpt from D&AD’s online New Blood course, designed to help guide you through developing your New Blood Awards entry. Access the New Blood Course here. Explore the 2022 New Blood briefs here.