Privacy notice

1 Policy purpose

This Privacy Notice explains our approach to any personal data that we might collect from you or which we have obtained about you from a third party, and the purposes for which we process your personal data. This Privacy Notice also sets out your rights in respect of our processing of your personal data.

When we talk about “personal data”, we mean any information which relates to an identified or identifiable living individual. Individuals might be identified by reference to a name, an identification number, location data, an online identifier (such as an IP address) or to other factors that are specific to them, such as their physical appearance.

This Privacy Notice is intended to assist you in making informed decisions when using our Sites and our Products and Services. Please take a moment to read and understand it. It should be read in conjunction with our Websites Terms of Use and how we use Cookies.

This Privacy Notice only applies to the use of your personal data obtained by us, whether from you directly or from a third party. It does not apply to personal data collected by third parties during your communications with those third parties or your use of their products or services (for example, where you follow links to third party websites over which we have no control, or you purchase goods or services from those third parties).

2 Scope

This Privacy Notice explains how D&AD processes personal data in accordance with applicable UK data protection and privacy legislation, including the UK General Data Protection Regulation, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003, as amended from time to time, including by the Data (Use and Access) Act 2025.

3 About us

The Sites and our Products and Services are made available by D&AD (“we”, “us” or “our”). D&AD is the data controller responsible for your personal data. D&AD is an English company (No. 00883234) with its registered office at 64 Cheshire Street, London, E2 6EH, United Kingdom and is also a registered charity (charity number 305992).

4 How to contact us

If you have any questions about this Privacy Notice or want to exercise your rights as a data subject set out in this Privacy Notice, you can contact us using the following methods:

Data Protection Officer
You can contact our Data Protection Officer at privacy@dandad.org

Email
Send us an email at: privacy@dandad.org.

Post
Write to us at: 64 Cheshire Street, London, E2 6EH, United Kingdom.

Telephone
Call us on +44 (0) 20 7840 1111

5 Data processing

5.1 What data we collect

In providing our Sites and our Products and Services, we may collect and process different types of personal data about you for different processing purposes. The types of personal data we collect depend on who you are and how you use our Sites and our Products and Services and includes the following:

Identity Data
First name; last name.

Contact Data
Delivery address; billing address; email address; telephone number; social media handle.

Registration Data
First name; last name; date of birth; gender; country; nationality; username; any KYC information that we may collect; any other personal data that you may provide when you register an account with us.

Financial Data
Bank account details; partial payment card details.

Transaction Data
Details about payments made between you and us; details of products purchased from us.

Profile Data
Account username; password; profile picture or avatar; purchase/order details; interests and preferences; contact preferences; whether you have participated in any promotions or competitions; feedback and survey responses; the content of any messaging you send using any Enquiry Form or Chat function on the Sites.

Behavioural Data
Data relating to your browsing activity or interaction with our emails, obtained through the use of cookies, pixel tags and other similar technologies; information about when your current or previous sessions started; details about any products you viewed or purchased through the Sites.

Technical Data
IP address; browser type and operating system; geolocation, to ensure we’re showing you the correct notices and information; any other unique numbers assigned to a device.

Marketing and Communications Data
Marketing preferences; service communication preferences.

Special Category Data
Ethnicity; information concerning health or disability; and any other information that falls within the special categories defined by Article 9 of the UK GDPR where we collect it. Where we process special category data, we identify an appropriate Article 6 lawful basis and Article 9 condition. For equal opportunities monitoring, this may include explicit consent where appropriate.

Equality and Diversity Data
Gender identity; parental status; and other demographic information you choose to provide for equality and diversity monitoring.

Image Data
Photographs and images of staff, visitors, contributors, judges and event attendees. Images are not treated as special category data unless they are processed in a way that brings them within Article 9 of the UK GDPR.

5.2 How we collect and receive personal data

We collect and receive personal data using different methods:

Personal data you provide to us
You may give us your personal data directly, for example, when you purchase products on our Sites, contact us with enquiries, complete forms on our Sites, subscribe to receive our marketing communications or provide feedback to us.

Personal data we collect using cookies and other similar technologies
When you access and use our Sites, we will collect certain Behavioural Data and Technical Data. We collect this personal data by using cookies and other similar technologies (see the “Insight, analysis and retargeting through Cookies” section below).

Personal data received from third parties
We may receive personal data about you from third parties. Such third parties may include analytics providers, data brokers, third party directories and third parties that provide technical services to us so that we can provide our Sites and our Services. We may also collect data from employers or course tutors on behalf of course delegates and any credited persons from winning entries.

Publicly available personal data
From time to time, we may collect personal data about you (Identity Data, Contact Data or Profile Data) that is contained in publicly available sources (including open source data sets or media reports) or that you or a third party may otherwise make publicly available (for example through speeches at events or publishing articles or other news stories or posts on social media platforms).

5.3 Who we collect personal data about

We collect and process personal data from the following people:

Sites visitors
If you browse our Sites or register an account on our Sites, we will collect and process your personal data in connection with your interaction with us and our Sites.

Customers
If you buy our Products and Services, we may collect and process your personal data in connection with the supply of goods or services to you.

People who contact us with enquiries
If you contact us with an enquiry through our Sites, submit a complaint through our Sites or provide any feedback to us in our surveys and feedback forms, we will collect and process your personal data in connection with your interaction with us and our Sites.

People who work for our customers and suppliers
If you work for one of our customers or suppliers and have responsibility for placing orders with us, administering your organisation’s account with us or handling our orders or our account with your organisation, we will process your personal data in connection with your organisation’s relationship with us.

Visitors to our physical locations
If you attend one of our physical offices or other locations, we may process personal data that you volunteer in connection with your visit and any enquiries you make. For example, you may volunteer personal data when asking us to assist you in finding accommodation or transportation suitable for your needs, or when signing in as a guest. CCTV footage may also be collected for security purposes.

Event attendees
If you attend one of our in person or online events, we will process personal data about you in connection with your attendance at the event. For example, we may ask you to complete a registration or feedback form, or other document relating to the event.

Judges
If you are invited to take part in awards judging, we will process personal data about you in connection with the category you are judging. In addition, we will publish a short bio consisting of an image, name, job title and the company you work for on our websites.

5.4 How we use your personal data

We use your personal data for the purposes set out in this section. If we wish to make any changes to these purposes, or if we wish to use your personal data for any purpose that is not listed in this section, we will notify you using the contact details we hold for you.

If you register and access an account on our Sites
You may be required to register an account with us in order to gain access to certain features and functionality of our Sites and/or to receive certain offers and benefits. Account applicants will need to complete the registration form, providing all required Identity Data, Contact Data, Registration Data; Financial Data and Profile Data. We will use this data in order to process your registration.

Once the account is registered, we will process your Identity Data, Contact Data, Registration Data and Profile Data to identify you when you log in to your account and access secure areas of our Sites. We will also process certain Technical Data and Marketing and Communications Data so that we can administer your account and contact you about your account.

We will also collect and process Behavioural Data and Technical Data when you use certain features and functionality on our Sites. This data helps us understand how you use our Sites so that we can improve it.

Our legal basis for processing
It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you, or it is in our legitimate interest to use personal data in such a way to ensure that we provide access to the Sites and our Products and Services in a secure and effective way and so that we can make improvements to our Sites.

If you purchase Products and Services on our Sites
We collect and maintain personal data that you submit to us for the purpose of supplying our Products and Services that you have requested from us via our Sites. We may collect and process your personal data whether you are interacting with us on your own behalf or on behalf of any organisation you represent.

The personal data we process may include your Identity Data, Contact Data, Registration Data, Profile Data, Financial Data and Transaction Data (where applicable). We process this information so that we can fulfil the supply of Products and Services, process any returns, maintain our user databases and to keep a record of how our Products and Services are being used.

Our legal basis for processing
It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you for the Products and Services, or it is in our legitimate interest or a third party’s legitimate interest to use personal data in such a way to ensure that we provide our Products and Services in an effective, safe and efficient way.

If you browse our Sites
When you browse our Sites, we collect and process Behavioural Data and Technical Data to help us understand how you are using and navigating our Sites. We do this so that we can better understand which parts of our Sites are more or less popular and improve the structure and navigation of our Sites.

Our legal basis for processing
It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you for the Products and Services, or it is in our legitimate interest to use personal data in such a way to ensure that we provide access to our Sites in a secure and effective way and so that we can make improvements to our Sites.

If you use the interactive features on our Sites
We will collect and use personal data about you when you use certain features on our Sites. For example, depending on the nature of your enquiry, we may process your Identity Data, Contact Data, Registration Data, Profile Data and certain Behavioural Data and Technical Data when you use the Enquiry Form or Chat function to get in touch with us or other account holders, or so that you can be searched for by other account holders.

Our legal basis for processing
It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you for the Services, or it is in our legitimate interest to use personal data in such a way to ensure that we can respond to your enquiries, provide access to our Sites in a secure and effective way and make improvements to our Sites.

If you contribute to our Sites or post content on our Sites.
If you write an article or blog for us or contribute in any other way to publications we send to our account holders and/or publish on our Sites or in print, we may use your personal data (such as your Identity Data and/or Contact Details) to credit you for your contribution. If you provide photographs or other images in support of your article or blog, we may publish one or more of those images alongside your article or blog.

If you submit any other content to us, including via our Sites, such as photographs, quotes or testimonials, we may process any personal data comprised within that content for the purposes of making available particular Products and Services via our Sites and promoting our Sites and our Products and Services.

We may also allow third parties to use the articles or blogs that you contribute, or the content that you provide (please see the “Content requests” section below). If the use of such content would involve the use of your personal data, we may use your Contact Details to ask your permission to use the relevant content, unless we are satisfied that we have a lawful right to use the content without your permission.

Our legal basis for processing
Where we use your content in connection with Products and Services that we provide via our Sites, it is in our legitimate interest to use any personal data that you provide to us to ensure that we provide the relevant Products and Services in an effective way.

Where we permit a third party to use your personal data contained within content that you submit, we will do so without your permission if we are satisfied that it is within our or the third party’s legitimate interest to use your personal data, including to promote our Products and Services or products and/or services offered by the third party. If it is not within our legitimate interest, we will contact you to ask your permission, in which case our processing of such personal data will be based on your consent.

If you request content from our Sites
Our Sites features a “Content Request” function, which allows account holders and third parties to request access to and/or use of content, including photographs, quotes, testimonials, that has been published on our Sites and/or which we otherwise hold.

If you request content from us, we will ask you to complete the request form, providing your Identity Data, Contact Data, and any other information relevant to your request. We will process this information in order to process and respond to your request.

Our legal basis for processing
If you have requested content from us, it is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you, or it is in our legitimate interest or a third party’s legitimate interest to use personal data in such a way to ensure that we process your request in an effective way.

If you link to social media Sites and interact with our social media pages
If you click on one of the social media links on our Sites or otherwise interact with our social media pages such as on Facebook or Instagram (including interacting with any ‘like’ or similar embedded features on our Sites or social media accounts), we and the relevant social media platform may receive information relating to such interaction and may share your personal data in connection with this purpose, such as certain Behavioural Data and Technical Data. For more information about how we use this personal data, please see the “Insight, analysis and retargeting through Cookies” section below.

The relevant social media platform may also be a controller in respect of the personal data that is collected via your use of our social media pages and may use that personal data for additional purposes. For details of how the relevant social media platform uses your personal data, please see the privacy policy of the relevant social media platform.

Our legal basis for processing
It is in our legitimate interest to use personal data in the ways described above to ensure that we provide the Sites in an effective way and to promote our Sites via social media.

5.5 Fulfilment of our services

Fulfilment of our Services
We collect and maintain personal data that you submit to us for the purpose of supplying our products, classes and services. We may collect and process your personal data whether you are interacting with us on your own behalf or on behalf of any organisation you represent. We may collect data on your behalf from a third party if you have been credited on an awarded piece of work. We may process this data in accordance with this privacy notice.

The personal data we process may include your Contact Data, Registration Data, and Financial Data (where applicable). We process this information so that we can fulfil the supply of Services, maintain our user databases and to keep a record of how our Services are being used.

From time to time, we may use alternative physical locations. If you attend one of these locations, we will process personal data about you which you volunteer in connection with your visit and any enquiries you may have. This will usually include your Contact Data, and any other personal data you volunteer. Some Services we offer are also subject to separate terms and conditions which will also apply.

Our legal basis for processing
It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you, or it is in our legitimate interest or a third party’s legitimate interest to use personal data in such a way to ensure that we provide the Services in an effective, safe and efficient way.

5.6 Customer service, enquiries and product returns

If you have a general question or need help with any issue concerning our Sites or our Products and Services
There are various ways in which you are able to contact us (see the “How to contact us” section above). In particular, we invite you to submit general enquiries about our Sites via email. From time to time, you may also be able to submit specific enquiries on other pages of our Sites, including in secure account areas and contact forms.

When you make an enquiry, we will collect and process your Identity Data, Contact Data and, if applicable, certain Profile Data and Transaction Data, as well as any other personal data you volunteer that is relevant to your enquiry. If you have a technical issue concerning our Sites, we may also collect and process Behavioural Data and Technical Data to help us diagnose the technical issues you are experiencing and to help us resolve them in an efficient way. We use this information to manage and respond to your enquiry.

We also record (including voice recordings of telephone conversations) and use the information referred to above to train our personnel so that they can effectively deal with enquiries.

Our legal basis for processing
It is in our legitimate interest to use your personal data in the ways described above to ensure that we are able to help you with your enquiry, provide a good standard of service and improve our customer services.

If you wish to return our Products and Services
If you wish to return any Products and Services you have purchased from us, we will collect and process your Identity Data, Contact Data and, if applicable, certain Registration Data, Profile Data, Financial Data and Transaction Data, as well as any other personal data you volunteer that is relevant to your return. We use this information to assist you with your return or cancellation.

Our legal basis for processing
It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you for the Products and Services, or it is in our legitimate interest to use personal data in such a way to ensure that we are able to help you with your return or cancellation, provide a good standard of service and improve our customer services.

5.7 Surveys and feedback

If you complete our surveys or provide feedback on your experience of our Sites and/or our Products and Services
From time to time, we will invite you to provide feedback about us, our Sites and our Products and Services in the form of online surveys. We will collect and process your Identity Data, Contact Data and, if applicable, certain Profile Data and Transaction Data, as well as any other personal data you choose to volunteer in your survey response or other feedback.

We use this information to help us to monitor and improve our Sites and our Products and Services, to assist with the selection of future product and service lines and to train our personnel.

You can also voluntarily provide feedback by email. Please see the “Customer service, enquiries and product returns” section above for more information.

Our legal basis for processing
It is in our legitimate interest to use the personal data provided by you so that we can improve our Sites and our Products and Services and provide them in an effective way.

5.8 Hosting and managing events

If you sign up for and/or attend one of our events
From time to time, we may organise and host events for the purpose of promoting our business or for charitable causes or other reasons. We may process your Identity Data and Contact Data to communicate with you about such events where you have specifically requested information about such events or where we have another lawful basis for sending that information to you.

If you attend one of our events, we may use your Identity Data, Contact Data and certain Profile Data to record your attendance at the event and for related record-keeping purposes and, if relevant, we may collect and process any dietary requirements you may have. You may also feature in photographs taken at our events and such photographs may appear in publications that we make available.

Our legal basis for processing
It is necessary for us to use your personal data in this way to perform our obligations in accordance with any contract that we may have with you where you have signed up to attend an event, or it is in our legitimate interest or a third party’s legitimate interest to use personal data in such a way to ensure that the event is operated in an effective way.

We may specifically ask your permission to use your photographs, quotes, testimonials, or other content that you make available or publish at the event. Where this is the case, our processing of your such personal data will be based on consent.

5.9 Prize draws, prize competitions and other promotions

If you participate in one of our promotions
From time to time, we may run prize draws, prize competitions and other promotions on our Sites and/or on our social media accounts. For the purposes of administering such promotions, we may process your Identity Data, Contact Data, Registration Data, Transaction Data, Profile Data, Behavioural Data and/or Technical Data and any other personal data volunteered by you in relation to your promotion entry.

Our promotions are subject to separate terms and conditions, which you may be required to accept as a condition of entry.

Our legal basis for processing
It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you (e.g. the promotion terms and conditions) or it is in our legitimate interest to use your personal data to enable us to administer our promotion fairly and effectively and to ensure that we comply with self-regulatory codes governing the operation of promotions.

5.10 Insights, analysis and retargeting through cookies

If we use cookies to help us understand more about you and your use of our Sites and our Products and Services
We and our third-party partners use cookies, web beacons, pixel tags and other similar technologies (which we generically refer to as “Cookies”) to collect data from the devices that you use to access our Sites, our Products and Services and any emails that you receive from us. The data that is collected includes Behavioural Data and Technical Data, and certain Profile Data. Please see our Cookie Policy for further information, including details of our third-party partners.

We and our third-party partners use this data to analyse how you use our Sites and our Products and Services and the effectiveness of our Sites and our Products and Services, including:

• for the purposes described in the “If we carry out any online personalised advertising”, “If we advertise to you on social media and other platforms”, and the “If we advertise to other people who share similar interests and characteristics to you” sections below;

• to analyse how you use, and the effectiveness of, our Sites and our Products and Services;

• to count users who have visited our Sites or opened an email and collect other types of information, including insights about visitor browsing habits, which helps us to improve our Sites, our Products and Services and the effectiveness of our emails;

• to measure the effectiveness of our content;

• to learn what parts of our Sites are most attractive to our users, which parts of our Sites are the most interesting and what kind of features and functionalities our visitors like to see;

• to help us understand the type of marketing content that is most likely to appeal to our visitors and customers; and

• to help us with the selection of future product and service lines, websites design and to remember your preferences.

In some of our email messages, we use a “click-through URL” linked to certain websites administered by us or on our behalf. We may track click-through data to assist in determining interest in particular topics and measure the effectiveness of these communications.

Our legal basis for processing
Where your data is collected through the use of non-essential cookies, we rely on consent to collect your personal data and for the onward processing purpose. Please see our Cookie Policy for further details.

In certain circumstances, we may rely on another lawful basis when we use your personal data collected via the use of cookies. For example, where we use personal data collected through the use of analytics cookies to analyse how you use our Sites, it is in our legitimate interest to use your personal data in such a way to improve our Sites and our Products and Services.

5.11 Advertising and marketing activities

If we send you marketing communications by post and/or email/SMS
We use your Identity Data, Contact Data and Marketing and Communications Data to send you (or the organisation you represent) marketing communications by post and/or email/SMS. Our marketing will include press releases and information about us, our Sites, our Products and Services, any events we may hold and the offers and promotions we offer from time to time.

Our marketing communications will include personalised and non-personalised marketing. Personalised marketing has been specifically tailored to you and will include content that we think is most relevant to you, based on what we know about you. Non-personalised marketing is marketing that is not tailored to you.

Where we are sending you personalised marketing, we may also use Profile Data, Transaction Data and Behavioural Data to help us decide what sort of personalised marketing to send you (please see the “Insight, analysis and retargeting through Cookies” section above for more details).

Our legal basis for processing
Not all of our direct marketing relies on consent. Where permitted by law, we may rely on legitimate interests and, for electronic marketing, on an applicable exception under PECR. Depending on the circumstances, this may include the products and services soft opt-in, the charitable purposes soft opt-in, or marketing to certain business contacts where prior consent is not required under PECR.

Where we use the charitable purposes soft opt-in, we will only do so where D&AD obtained your contact details directly from you on or after 5 February 2026 when you expressed an interest in, offered support for, or provided support for D&AD’s charitable purposes, and where the sole purpose of the marketing is to further those charitable purposes.

We will give you a clear and simple opportunity to opt out when your details are collected and in every subsequent marketing communication. We will not rely on the charitable purposes soft opt-in to promote another organisation’s products or services.

Where we rely on legitimate interests, including alongside a soft opt-in or for appropriate business-to-business marketing, we consider the relevance of the communication, our relationship with you, your reasonable expectations and your rights and freedoms. Where a soft opt-in applies, we will provide the required opportunity to opt out when we collect your details and in every subsequent marketing communication.

Where we rely on your consent, you may withdraw that consent at any time. Where you object to or opt out of direct marketing, we will respect that choice and maintain appropriate suppression records to ensure that you are not contacted again unless you subsequently provide consent.

If we carry out any online personalised advertising
We and our third party partners may use your Profile Data, Behavioural Data and Technical Data and other data that is collected through your interactions with third party websites and services to provide you with, and analyse the effectiveness of, personalised ads when you visit other websites and/or use other services (including the social media and other platforms described in the “If we advertise to you on social media and other platforms” section below).

By “personalised ads”, we mean advertisements for products and services that you have shown an interest in when you have used our Sites or which you otherwise might be interested in based on your browsing habits, although our third-party partners may use the data that is collected to show personalised ads for products and services offered by third parties.

Our legal basis for processing
Please see the “Insight, analysis and retargeting through Cookies” section above to learn about the legal basis that we rely on to collect data via the use of Cookies.

Where we use your personal data to display online personal advertising to you, we rely on the consent that you have provided in respect of the collection of such data, or it is otherwise in our legitimate interests to promote our Sites and our Products and Services to you.

Our third-party partners may rely on a different lawful basis in respect of their use of your personal data. Please read the privacy notice of the relevant third-party provider, as set out in our Cookie Policy.

If we advertise to you on social media and other platforms
We share your email address (usually in an encrypted or ‘hashed’ form) with third-party providers of social media platforms and other services, such as Facebook, Snapchat, Sky and other similar platforms (“Social Platforms”), so that the third party providers can try to “match” your data with the data of their registered users of their Social Platforms.

Where there is a successful match, we will display our advertising to you when you use the relevant Social Platform (e.g. on your Facebook newsfeed). This is known as “custom audience” advertising, because we “customise” the audience that we want to reach on the relevant service.

Some of the advertising that you see may be personalised to you. The data that we use to personalise our advertising, such as your Profile Data and Behavioural Data, will not be provided to the third-party providers of the Social Platforms. Please see the “Insight, analysis and retargeting through Cookies” section above to learn more about how we personalise advertising to you.

This activity is also subject to the privacy choices you have elected to make on such Social Platforms.

Our legal basis for processing
We will only share your personal data with the third-party providers of the Social Platforms, so that we can advertise our Products and Services to you when you use those Platforms, where you have provided your consent.

If we advertise to other people who share similar interests and characteristics to you
We will provide your personal data to third-party providers of other services as described in the “Advertising to you on social media and other platforms” and the “Insight, analysis and retargeting through the use of Cookies” sections. If you are a user of those third-party services, we may ask the third-party providers of those services to find other registered users of their services who share similar interests and characteristics to you, which will be based on information that the third party holds about you and its other registered users.

This is known as “lookalike” audience advertising because we are trying to show our advertising to people who “look like” you.

Please note that such activity is also subject to the privacy choices you have elected to make on such third-party services.

Our legal basis for processing
It is in our legitimate interests to share your personal data with the third-party providers of other services so that we can advertise our Products and Services to other individuals that use those services and share similar interests and characteristics with you, although where this activity is undertaken through the use of Cookies please see the “Insight, analysis and retargeting through Cookies” section above) to learn about the legal basis that we rely on. You can opt-out of our sharing of your personal information with the third-party providers by exercising your rights as a data subject as set out below.

5.12 Recruitment

If we use your personal data in connection with our recruitment activities
We use your personal data for recruitment purposes, in particular, to assess your suitability for any of our positions that you apply for, whether such application has been received by us online, by email or by hard copy and whether submitted directly by you or by a third-party recruitment agency on your behalf. We also use your Identity Data and Contact Data to communicate with you about the recruitment process, to keep records about our recruitment process and to comply with our legal and regulatory obligations in relation to recruitment.

We will process any personal data about you that you volunteer, including during any interview, when you apply for a position with us. We may also process your personal data obtained from any third parties we work with in relation to our recruitment activities, including without limitation, recruitment agencies, background check providers, credit reference agencies and your referees.

The personal data we process may include your Identity Data, Contact Data, Registration Data, details of your education, qualifications and employment history, any other personal data which appears in your curriculum vitae or application, any personal data that you volunteer during an interview or your interactions with us, or any personal data which is contained in any reference about you that we receive. Such information may also include special categories of personal data (such as information about your health, any medical conditions and your health and sickness records) and information relating to criminal convictions and offences if that information is relevant to the role you are applying for.

We also use your personal data for the purposes of reviewing our equal opportunity profile in accordance with applicable legislation. We do not discriminate on the grounds of gender, race, ethnic origin, age, religion, sexual orientation, disability or any other basis covered by local legislation. All employment-related decisions are made entirely on merit.

Our legal basis for processing
Where we use your personal data in connection with recruitment, it will be in connection with us taking steps at your request to enter into a contract we may have with you or it is in our legitimate interest to use personal data in such a way to ensure that we can make the best recruitment decisions.

We will not process any special (or sensitive) categories of personal data or personal data relating to criminal convictions or offences except where we are able to do so under applicable legislation or with your explicit consent.

6 Receipt of products and services from our suppliers

If we have engaged you or the organisation you represent to provide us with products or services
If we have engaged you or the organisation you represent to provide us with products or services (for example, if you or the organisation you represent provide us with services such as IT support or financial advice), we will collect and process your personal data in order to manage our relationship with you or the organisation you represent, to receive products and services from you or the organisation you represent and, where relevant, to provide our Products and Services to others. The personal data we collect from you may include your Identity Data and Contact Data and any other personal data you volunteer which is relevant to our relationship with you or the organisation you represent.

Our legal basis for processing
It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you or the organisation you represent, or it is in our legitimate interest to use personal data in such a way to ensure that we have an effective working relationship with you or the organisation you represent and are able to receive the products and services that you or your organisation provides, and provide our Products and Services to others, in an effective way.

7 Security

If we need to use your personal data in connection with the administration of our security measures
We have security measures in place at our premises, including CCTV and building access controls. There are signs in place showing that CCTV is in operation. The images captured are securely stored and only accessed on a need to know basis (e.g. to look into an incident). CCTV recordings are typically automatically overwritten after a short period of time unless an issue is identified that requires investigation (such as a theft).

We may require visitors to our premises to sign in on arrival and where that is the case, we will keep a record of visitors for a short period of time. Our visitor records are securely stored and only accessible on a need-to-know basis (e.g. to look into an incident).

Our legal basis for processing
It is in our legitimate interests to process your personal data so that we can keep our premises secure and provide a safe environment for our personnel and visitors to our premises.

8 Business administration and legal compliance

If we need to use your personal data to comply with our legal obligations or in connection with the administration of our business
We may use your personal data: (i) to comply with our legal obligations; (ii) to enforce our legal rights; (iii) to protect the rights of third parties; and (iv) in connection with a business transition such as a merger, reorganisation, acquisition by another company, or sale of any of our assets.

Our legal basis for processing
Where we use your personal data in connection with a business transition, to enforce our legal rights or to protect the rights of third parties, it is in our legitimate interest to do so. For all other purposes described in this section, we have a legal obligation to use your personal data to comply with any legal obligations imposed upon us, such as a court order.

We will not process any special (or sensitive) categories of personal data or personal data relating to criminal convictions or offences except where we are able to do so under applicable legislation or with your explicit consent.

9 If you fail to provide your personal data

Where we are required by law to collect your personal data, or we need to collect your personal data under the terms of a contract we have with you, and you fail to provide that personal data when we request it, we may not be able to perform the contract we have or are trying to enter into with you. This may apply where you do not provide the personal data we need in order to provide the Products and Services you have requested from us or to process an application to register an account. In these circumstances, we may have to cancel your application or the provision of the relevant Products and Services to you, in which case we will notify you.

10 Consent and marketing choices

Where our use of your personal data requires consent, you can provide that consent at the time we collect your personal data, following the instructions provided. You may withdraw consent at any time. Not all processing, including direct marketing, relies on consent; where permitted by law we may rely on another lawful basis or an applicable PECR exception. You can object to or opt out of direct marketing at any time using the contact details in section 4 or the unsubscribe mechanism in our communications.

11 Third-party links

This Privacy Notice only applies to personal data processed by us through your use of our Sites and/or in connection with our business operations. However, from time to time, our Sites may contain links to third-party websites and services. We have no control over these websites and services and this Privacy Notice does not apply to your interaction with the relevant third parties.

When you use a link to go from our Sites to another website (even if you don’t leave our Sites) or you request a service from a third party, your browsing and interactions on any other websites, or your dealings with any other third-party service provider, is subject to that websites’ or third-party service provider’s own rules and policies. For example, our Sites invites you to connect with us on social media platforms such as Facebook and Instagram. When you click on the links we provide to such third-party platforms, you will be transferred from our Sites to the relevant third-party platform and the privacy notice (and other terms and conditions) of that platform will apply to you.

We do not monitor, control or endorse the privacy practices of any third parties. We encourage you to become familiar with the privacy practices of every website you visit or third-party service provider that you use in connection with your interaction with us and to contact them if you have any questions about their respective privacy notices and practices.

12 Sharing personal data

We only share personal data with others when we are legally permitted to do so or if we have express permission from the data subject. When we share personal data with others, we put contractual arrangements and security mechanisms in place to protect the personal data shared and to comply with our data protection, confidentiality and security standards and obligations.

When processing your personal data, we may need to share it with third parties (including other entities within our group of companies), as set out in the table below. This list is non-exhaustive and there may be circumstances where we need to share personal data with other third parties.

Third-party suppliers who provide applications/ functionality, data processing or IT services
We share personal data with third parties who support us in providing our Sites and help provide, run and manage our internal IT systems. Such third parties may also include, for example, providers of information technology, cloud-based software-as-a-service providers, identity management, websites design, hosting and management, data analysis, data back-up, security and storage services. The servers powering and facilitating that cloud infrastructure are located in secure data centres around the world, and personal data may be stored in any one of them. We also share your personal data with third-party service providers to assist us with insight analytics. These providers are described in our Cookie Policy.

Payment providers and banks
We share personal data with third parties who assist us with the processing of payments and refunds.

Delivery and courier companies
We share personal data with suppliers who assist us in the delivery of our Products and Services to our customers.

Advertising partners
We share personal data with third party advertising partners, including those set out in our Cookie Policy when you use our Sites. This data is used to provide you with, and measure the effectiveness of, online personalised advertising and for other advertising related activities.

Third-party post/email marketing and CRM specialists
We share personal data with specialist suppliers who assist us in managing our marketing database and sending out our post and email marketing communications and account-related communications.

Third-party suppliers who assist us in administering our promotions or sponsor events and programmes
We share personal data with specialist suppliers who assist us in administering our prize draws, prize competitions and other promotions. We may also share data with our partners who sponsor briefs, sponsor events and other programmes.

Event partners and suppliers
When we run events, we will share your personal data with third-party service providers that are assisting us with the operation and administration of that event. If we are running an event in partnership with other organisations, we will share your personal data with such organisations for use in relation to the event.

Hotel and transport operators and other travel-related businesses
When you submit an enquiry to us about a hotel or transport provider, we will share your enquiry (including any personal data you volunteer) with that third party so that they can provide the information and assistance that you have requested.

Recruitment agencies and related organisations
We share personal data with external recruiters, third-party providers that undertake background checks on our behalf and other entities within our group of companies.

Auditors, lawyers, accountants and other professional advisers
We share personal data with professional services firms who advise and assist us in relation to the lawful and effective management of our organisation and in relation to any disputes we may become involved in.

Law enforcement or other government and regulatory agencies and bodies
We share personal data with law enforcement or other government and regulatory agencies or other third parties as required by, and in accordance with, applicable law or regulation.

Other third parties
Occasionally, we may receive requests from third parties with authority to obtain disclosure of personal data, such as to check that we are complying with applicable law and regulation, to investigate an alleged crime, or to establish, exercise or defend legal rights. We will only fulfil requests for personal data where we are permitted to do so in accordance with applicable law or regulation.

Where we work with another organisation to produce or sponsor a report, publication, brief, event, programme or other initiative, we may share certain personal data with that organisation where we have made this clear to you at the time we collect your information.

Where a named partner will use your personal data for its own purposes, including its own direct marketing, that organisation may act as a separate data controller and its own privacy notice will apply to its use of your personal data.

We will only share personal data with a partner for the partner’s own direct marketing where we have an appropriate lawful basis for doing so and have complied with any applicable requirements under PECR. Where consent is required, we will clearly identify the partner and the type of marketing communication covered by that consent.

D&AD’s charitable purposes soft opt-in does not permit us to share your details so that another organisation can market its products or services to you, and we will not rely upon it for that purpose.

13 Transfers outside the UK and European Economic Area (EEA)

We are based in the United Kingdom, but some of our suppliers and partners may process personal data in countries outside the UK and, where relevant, outside the EEA, including the United States. Where we make an international transfer, we will comply with the applicable data protection rules governing that transfer.

Where a destination is covered by UK adequacy regulations, we may rely on that adequacy status. For transfers from the UK that are not covered by adequacy regulations, we may use an appropriate safeguard such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, or another safeguard recognised by applicable law. Where the EU GDPR applies, EU adequacy decisions or Standard Contractual Clauses may also be used as appropriate.

You can contact us using the details in section 4 if you would like more information about the safeguards used for a particular international transfer or, where available, a copy of the relevant safeguards.

14 How long we keep your personal data

In respect of personal data that we process in connection with the supply of our Products and Services, we may retain your personal data for up to six years from the date of supply of the relevant Products and Services and in compliance with our data protection obligations. We may then destroy such files without further notice or liability.

Where we process personal data in connection with the registration and use of an account on our Sites, we may retain your personal data for up to six years from the date that the relevant account is terminated, in accordance with our data protection obligations.

Where an account has not been formally terminated, we may retain associated personal data for up to six years from our last interaction with you, in accordance with our data protection obligations.

Where we process any other personal data, we will retain relevant personal data for up to three years from the date of our last interaction with you (and in compliance with our data protect obligations). We may then destroy such files without further notice or liability.

If any personal data is only useful for a short period (e.g. for a specific activity, promotion or marketing campaign), we will not retain it for longer than the period for which it is used by us.

If you have opted out of receiving marketing communications from us, we will need to retain certain personal data on a suppression list indefinitely so that we know not to send you further marketing communications in the future. However, we will not use this personal data to send you further marketing unless you subsequently opt back in to receive such marketing.

15 Confidentiality and security of your personal data

We are committed to keeping the personal data you provide to us secure and we have implemented information security policies, rules and technical measures to protect the personal data under our control from unauthorised access, improper use or disclosure, unauthorised modification and unlawful destruction or accidental loss. In addition, all our employees and data processors (i.e. those who process your personal data on our behalf) are obliged to respect the confidentiality of the personal data of all users of our Sites and those who purchase our Products and Services.

16 Personal data of minors

Our Sites are not intended for use by, or targeted at, individuals under the age of 18 and we do not knowingly collect personal data from minors. However, this does not prevent a minor from providing personal data to us. If we do collect personal data from a minor, we will comply with all applicable laws and regulations relating to that processing.

If you are under the age of 18, you must not use our Sites or purchase Products and Services from us and you must not provide us with personal information. If we discover that we are holding personal data relating to a minor, we will take appropriate steps in accordance with applicable law. Please contact us if you have reason to believe that a minor may have submitted personal data to us.

17 Your rights as a data subject

You have rights in relation to the personal data we hold about you. Depending on the circumstances, these may include rights of access, rectification, erasure, restriction, objection and data portability, as well as rights relating to automated decision-making and the right to withdraw consent where consent is relied upon. You also have the right to complain to a supervisory authority. To exercise your rights, please contact us using the details in section 4.

Your right of access
If you ask us, we will confirm whether we are processing your personal data and, if so, provide you with a copy of that personal data (along with certain other details). If you require additional copies, we may charge a reasonable fee for producing those additional copies.

Your right to rectification
If the personal data we hold about you is inaccurate or incomplete, you are entitled to have it rectified. If we have shared your personal data with others, we’ll let them know about the rectification where possible. If you ask us, where possible and lawful to do so, we will also tell you who we’ve shared your personal data with so that you can contact them.

Your right to erasure
You can ask us to delete or remove your personal data in some circumstances, such as where we no longer need it or where you withdraw your consent (where applicable). If we have shared your personal data with others, we will let them know about the erasure where possible. If you ask us, where it is possible and lawful for us to do so, we will also tell you who we have shared your personal data with so that you can contact them directly.

Your right to restrict processing
You can ask us to “block” or suppress the processing of your personal data in certain circumstances such as where you contest the accuracy of that personal data or you object to us processing it for a particular purpose. This may not mean that we will stop storing your personal data but, where we do keep it, we will tell you if we remove any restriction that we have placed on your personal data to stop us processing it further. If we’ve shared your personal data with others, we’ll let them know about the restriction where it is possible for us to do so. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal data with so that you can contact them directly.

Your right to data portability
You have the right, in certain circumstances, to obtain personal data you have provided to us (in a structured, commonly used and machine-readable format) and to reuse it elsewhere or to ask us to transfer it to your chosen third party.

Your right to object
You can object to processing based on our legitimate interests. We will stop that processing unless we can demonstrate compelling legitimate grounds that override your interests, rights and freedoms, or the processing is needed for legal claims. You have an absolute right to object to the use of your personal data for direct marketing, and we will stop using your data for that purpose if you object.

Your rights in relation to automated decision-making and profiling
Where we make a significant decision about you based solely on automated processing, including profiling, we will comply with the safeguards required by applicable data protection law. Where applicable, we will provide you with information about the decision and enable you to make representations, obtain human intervention and contest the decision. Additional restrictions apply where special category personal data is used.

Your right to withdraw consent
If we rely on your consent (or explicit consent) as our legal basis for processing, you can withdraw that consent at any time. You can do this by contacting us using the details in section 4 or by using any opt-out mechanism we provide, such as an unsubscribe link in an email. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

Your right to lodge a complaint with the supervisory authority
If you have a concern or complaint about how we use your personal data, please contact our Data Protection Officer using the details in section 4 so that we can investigate it.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority. Further information is available at ico.org.uk.

If another supervisory authority has jurisdiction over your personal data, you may also have the right to complain to that authority.