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What is Shift?

D&AD Shift is a free night school, for self-made creatives without a university degree. This new talent programme is for those wanting to enter the commercial creative industry. Shift will aim to teach you about what types of roles are available to you within Advertising and Design. You will leave the night school with a creative portfolio, and a network of industry contacts as well as the tools to navigate the road ahead.

For the industry, Shift is a direct challenge to existing recruitment assumptions about where talent can be found. A programme that allows you to share knowledge, gain insight and recruit talent that you need.

Why does Shift exist?

Talent isn’t about where you’ve been, or who you know. And it’s not about money or having a university or college degree. We believe success should be about raw ability.

Through Shift, D&AD aims to nurture and connect aspiring self-made talent with the advertising and design industry, challenge the industry itself to change where it recruits its talent, and work towards a better, fairer and more representative creative industry.​

Shifters write for Apple. They strategise for Spotify. They have creative ideas for Disney.

They are called 'One's to Watch' by Campaign and It's Nice That.

Shifters art direct and design for AKQA, Wieden+Kennedy, Mother, Lucky Generals, Droga5, McCann, BBH, BBDO, VCCP, VMLY&R, Superunion, DesignBridge, SeymourPowell, Area23, Exceptional Alien and more. In London, New York and Sydney.

They direct Stormzy and Dave and animate for Katy Perry. They sit on the board at D&AD and win D&AD Pencils.

Talent like this doesn't need a degree.

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