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D&AD Masterclasses

D&AD Masterclasses power up careers and future-proof businesses by focusing on the creative skills of tomorrow, taught by the stars of today. Delivered online and offline, our creative learning programme connects you directly to the people consistently making the most outstanding work.

These sessions are designed for individuals. If you're looking to book for groups of 5 or more people, try our masterclasses for teams.

Together, we explore the boundaries of creativity across four areas: Mindset, Industry Insight, Creative Skills and Culture & Technology.

D&AD Masterclasses go beyond the classroom, immersing delegates in a practical experience where they learn by doing and putting their learnings into practice - both during the session and immediately upon returning to the office.

Creative Skills

All you need to know to ensure your work achieves creative excellence, has an impact and moves your audience. Perfect your art direction skills, get under the bonnet of branding and hone your design skills.

Industry Insight

Learn how to harness creativity to gain a competitive advantage, sell your ideas and build better working relationships. Understand the power of creativity and boost your creative leadership skills.

Mindset

Technical skills can only go so far without the mindset needed to make the best work possible. Unleash your best ideas by building your resilience, confidence and creative bravery.

Culture & Tech

Ensure your work is consistently relevant by learning from culture and the technology that is evolving around us, as well as the key opportunities for the year ahead in our revolving insight sessions.

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  • Bravery in Creative Design

    17/04/2019
    09:30 - 17:30

    Forge better working relationships, create memorable, impactful work and see work through to completion. All it takes is a brave mindset.
    £560
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    The whole day will be interactive, with a mixture of group and solo projects and short exercises punctuated by Dave’s mini-lectures. These mini-lectures will draw on Dave’s industry experiences (good and bad), insights gathered from the bravest creative minds across the globe, and case studies of the bravest design work around.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Build your resilience to fuel creativity

    30/04/2019
    14:00 - 17:30

    In the face of everyday creative challenges learn to respond in a resilient way and uncover tips and techniques to help you react better to change.
    £300
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    Using creative techniques and collaboration, this Masterclass will help you understand more about your own resilience, how to increase it and how to embrace challenges to fuel your own creativity. You’ll learn how you respond to challenging situations, understand the common scenarios that test your resilience and learn techniques that will help you cope with changes that will come from any side.

    Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL
    Ideas, Ideas, Ideas

    08/05/2019
    09:00 - 17:30

    Take part in the ultimate creative workout as you learn how to have great ideas time and again, push through any creative block and see potential in any brief.
    £420
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    Hosted by McCann Manchester

    Learn the skills you need to come up with great ideas in this one-day creative workout led by Nick Eagleton, who's collaborated with some of the biggest brands in the world. You'll explore how to beat creative block, stay brave, and dream up ideas even when under pressure.

    Location: McCann Manchester Offices, Bonis Hall Lane, Prestbury, SK10 4EF
    Ideas, Ideas, Ideas

    15/05/2019
    09:30 - 17:30

    Take part in the ultimate creative workout as you learn how to have great ideas time and again, push through any creative block and see potential in any brief.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Learn the skills you need to come up with great ideas in this one-day creative workout led by Nick Eagleton, who's collaborated with some of the biggest brands in the world. You'll explore how to beat creative block, stay brave, and dream up ideas even when under pressure.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    The Power of Creativity: Ideas for Branding and Design

    31/05/2019
    10:30 - 18:30

    Creative work can (and should) be joyous. In this course, Jim Sutherland will show you how to generate ideas using a totally different medium – play.
    £560
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    Jim Sutherland - master of playful design, and winner of over 150 professional awards - leads this one-day workshop, which injects some joy into idea generation. There's no laptop involved, just lots of cutting, writing, drawing and sticking, followed by discussion and exploration of how to improve and present your ideas.

    Location: UP Studios, Unit 10, Clipper Court 44-48 Wharf Road, London, N1 7UX
    Ideas, Ideas, Ideas

    28/06/2019
    09:30 - 17:30

    Take part in the ultimate creative workout as you learn how to have great ideas time and again, push through any creative block and see potential in any brief.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Learn the skills you need to come up with great ideas in this one-day creative workout led by Nick Eagleton, who's collaborated with some of the biggest brands in the world. You'll explore how to beat creative block, stay brave, and dream up ideas even when under pressure.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
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  • Presenting Creative Work

    28/03/2019
    09:30 - 17:30

    Learn how to pitch your idea so that it’s easier for your clients to buy it that turn it down, as well as how to handle objections in a tactful way.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Understand how to stop clients killing creativity, in this one-day workshop with Tom Evans – who's spent the last 20 years getting brands including Nike and The Beatles onboard with the big idea. You'll learn how to make and present better pitches, win clients over, and do it all with confidence.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Develop Your Creative Design Team

    11/04/2019
    09:30 - 17:30

    With a blend of theory, case studies, peer learning and inspiration, create your own roadmap to succeed in an in-house design management role.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Explore the intersection of business and design, with a mix of theory, case studies and inspiration. Iain Aitchison – who's helped organisations including Bacardi and British Gas build design capability – will share the tools you need to develop your leadership, and plan for the future of design in your company.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Powerful Presentation and Pitching Skills

    15/04/2019
    09:30 - 17:30

    Specially designed for creatives, this masterclass teaches you how to present yourself professionally whilst making sure you stand out in the crowd.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Transform your pitching skills and build confidence with help from specialised coach Sonia Beldom, who works regularly with CEOs and MDs as well as creatives. You'll learn how to create a connection with the crowd, leave a lasting impression, and overcome nervousness in networking situations.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Briefing your Creative Team

    24/04/2019
    09:30 - 17:00

    The quality of a brief can make or break a project. In this Masterclass you’ll learn how to craft briefs that are springboards for great ideas.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Say no to bad briefs in this one-day Masterclass with Kit Altin – the woman who persuaded David Cameron to do a policy u-turn in six weeks. You'll learn what makes a great brief tick, how to get the best out of your client and how to turn tasks into ideas.

    Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL
    Get the Best out of Your Creative Team

    25/04/2019
    09:30 - 17:30

    Understand the qualities needed to successfully lead a team and grow on your own leadership skills.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Explore how to bring creative teams together and guide them towards great work. Nadya Powell leads this Masterclass, drawing on her own experience building three world-class businesses to share how to inspire, how to connect, and how to give feedback that creates a happier and more productive team.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Managing Creative and Client Relationships

    02/05/2019
    09:30 - 17:30

    Delve deep into the psychology of the different types of personalities you are likely to encounter in your working life, and how best to deal with them.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Get a handle on your working relationships with this bitesize version of a Harvard Business School course. Susie Galbraith draws on her three-decade long career – which includes time at some of the biggest ad agencies – to share practical methods for negotiating, handling conflict, and forging relationships with colleagues and clients.

    Location: D&AD Studio 96 Hanbury Street, London, E1 5JL
    Powerful Presentation and Pitching Skills

    30/05/2019
    09:30 - 17:30

    Specially designed for creatives, this masterclass teaches you how to present yourself professionally whilst making sure you stand out in the crowd.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Transform your pitching skills and build confidence with help from specialised coach Sonia Beldom, who works regularly with CEOs and MDs as well as creatives. You'll learn how to create a connection with the crowd, leave a lasting impression, and overcome nervousness in networking situations.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Powerful PR: Earn Your Fame

    Course dates coming soon
    Sign up to be the first to know

    This hands-on journey will take you through the traditional and cutting-edge techniques of public relations.
     
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  • Persuasive Techniques for Advertising and Design

    29/03/2019
    09:30 - 17:00

    Learn the essentials of being powerfully persuasive to successfully sell your ideas, convince your clients and engage your target audience.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Harness the power of persuasion, and learn how to incorporate it into creative work. Kit Altin – who persuaded David Cameron to do a policy u-turn in six weeks – leads the day, using psychological theory and industry experience to share what works when it comes to convincing clients and engaging audiences.

    Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL
    Art Direction for Brand Communication

    01/04/2019
    09:30 - 17:30

    Become a successful visual communicator and master the precise art of creating campaigns that land with your audience.
    £560
    Learn More
    Add to Basket
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    Become a successful visual communicator and master the precise art of creating campaigns that land with your audience.

    Location: D&AD, 64 Cheshire St, London, E2 6EH
    Art Direction for Digital Campaigns

    03/05/2019
    10:30 - 18:00

    This one-day Masterclass will demystify digital design, exposing the hidden dimensions and bringing a new level to your existing skills.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    This one-day Masterclass will demystify digital design, exposing the hidden dimensions and bringing a new level to your existing skills.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Art Direction for Advertising Creatives

    07/05/2019
    09:30 - 17:30

    Learn the golden rules of art direction from one of the most awarded art directors there is, and build skills in visual balance, composition and execution.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    With more than 200 entries in the D&AD Annuals, Alexandra Taylor knows great creative work. In this one-day Masterclass she explores the golden rules of art direction – including visual balance, composition, tone and execution – leaving you with a renewed enthusiasm for the craft, and the confidence to experiment more.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Writing for Advertising

    08/05/2019
    09:30 - 17:30

    Overcome the tyranny of the blank page, learn how to think differently about words and apply this to create great advertising.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Get straight to the heart of the writing process with Will Awdry, who's created copy for some of the biggest ad agencies in the business. As well as sharing wisdom from his 20-year career, he'll be teaching how to think differently about words, and how to beat the blank page.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    The Art of Storytelling

    09/05/2019
    09:30 - 17:30

    See storytelling through a new lens.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Master the art of audio-visual storytelling and learn the core building blocks every great narrative needs, regardless of platform, medium or audience.

    Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL
    Persuasive Techniques for Advertising

    14/05/2019
    09:30 - 17:00

    Learn the essentials of being powerfully persuasive to successfully sell your ideas, convince your clients and engage your target audience.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Harness the power of persuasion, and learn how to incorporate it into creative work. Kit Altin – who persuaded David Cameron to do a policy u-turn in six weeks – leads the day, using psychological theory and industry experience to share what works when it comes to convincing clients and engaging audiences.

    Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL
    Storytelling for Brands and Advertising

    04/06/2019
    09:30 - 17:30

    Learn how to uncover stories hidden in every brief & brand, understand why it's an effective method, & explore how to apply these principles to your projects.
    £560
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    Learn how to uncover the stories hidden in every brief and brand, understand why it's an effective method, and explore how to apply these principles to your projects.

    Location: D&AD 64 Cheshire Street, London, E2 6EH
    Creative Advertising Ideas That Sell

    07/06/2019
    09:30 - 17:30

    Discover how to create successful paid-for communications by knowing exactly what type of idea is required and how to work to a clear goal.
    £560
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    Using a real life brief, Patrick Collister shows you how to create ideas that sell. You will learn to dissect the brief, come up with original ideas and turn those ideas into solutions which your client will not only love, but also buy.

    Location: D&AD 64 Cheshire Street, London, E2 6EH
    Creating Short-form Copywriting for Impact

    20/06/2019
    09:30 - 17:30

    Practice and perfect the art of brevity in your copywriting, become your own editor and learn how to achieve maximum illumination with minimal expression.
    £560
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    Learn how to shrink your writing down to short-form, in a Masterclass dedicated to the beauty of brevity. Will Awdry, who's created copy for some of the biggest ad agencies in the business, leads the workshop, which explores how to create maximum illumination with minimal expression.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Brand Design and Strategy for Creatives

    21/06/2019
    09:30 - 17:30

    Why do some brands thrive and others fail? Gain unique insights into the strategic and design sides of branding from world-class expert Michael Johnson.
    £560
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    This masterclass is designed to demystify branding and give those who attend a much clearer understanding of what it means, and what it does. Drawing and building on his bestselling book Branding. In five and a half steps, Michael Johnson shows how to firstly define, then design brands that make a difference.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Art Direction for Digital Campaigns

    26/09/2019
    09:00 - 17:30

    This one-day Masterclass will demystify digital design, exposing the hidden dimensions and bringing a new level to your existing skills.
    £420
    Learn More
    Add to Basket
    Read more Swipe to hide
    Hosted by McCann Manchester

    This one-day Masterclass will demystify digital design, exposing the hidden dimensions and bringing a new level to your existing skills.

    Location: McCann Manchester Offices, Bonis Hall Lane, Prestbury, SK10 4EF
    The Art of Selling Art Direction

    Course dates coming soon
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    Explore the importance of both the creative and account manager's roles through the process of art direction.
     
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    Brand Voice and Creative Copywriting

    Course dates coming soon
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    Understand where a brand voice comes from, how world-famous brands use theirs and how you can give your brand a voice people want to hear.
     
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    Creating Digital Strategies for Brands

    Course dates coming soon
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    Create compelling strategies that start with your customer, and explore how digital can shape their life-cycle.
     
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    Storytelling & The Internet

    Course dates coming soon
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    Create content with cut through by exploring the whole internet-storytelling process, from blank page to creative production approach.
     
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    Prototyping Your Creative Ideas

    Course dates coming soon
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    Quickly bring your idea, concept or project to life through rapid prototyping, making it easier to explain, share and for your team and clients to understand.
     
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    Social Media for Design and Advertising

    Course dates coming soon
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    Conceptualise, articulate, develop and launch social media strategies that resonate with people across platforms.
     
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    Build a Brand with JKR

    Course dates coming soon
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    Learn what it takes to design and build a successful brand with D&AD’s most-awarded agency of 2018.
     
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  • UX Design Workshop for Digital Creatives

    12/04/2019
    09:30 - 17:30

    A one-day deep dive into the history of user experience, the core fundamentals and what’s on the horizon for the craft of UX.
    £560
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    Delve into the craft of UX design with Christopher Lee Ball - the man who changed the way we interact with HSBC, Nissan, Danone and the BBC. You'll explore the history and future of UX, and understand how to approach real briefs with human behaviour in mind.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    UX Design Workshop for Digital Creatives

    05/06/2019
    09:30 - 17:30

    A one-day deep dive into the history of user experience, the core fundamentals and what’s on the horizon for the craft of UX.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Delve into the craft of UX design with Christopher Lee Ball - the man who changed the way we interact with HSBC, Nissan, Danone and the BBC. You'll explore the history and future of UX, and understand how to approach real briefs with human behaviour in mind.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Creating Emotion in Digital Experiences

    10/06/2019
    09:30 - 17:30

    Learn how to create designs that really connect with people by understanding and using emotional triggers
    £560
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    Spend a day learning how technology can be used to connect with people, in this one-day workshop led by world-leading digital designer Alex Lampe. You'll explore how to design experiences that provoke emotion and put people first, and then turn those ideas into something tangible that you can test.

    Location: D&AD, 64 Cheshire St, London, E2 6EH
  • Presenting Creative Work

    28/03/2019
    09:30 - 17:30

    Learn how to pitch your idea so that it’s easier for your clients to buy it that turn it down, as well as how to handle objections in a tactful way.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Understand how to stop clients killing creativity, in this one-day workshop with Tom Evans – who's spent the last 20 years getting brands including Nike and The Beatles onboard with the big idea. You'll learn how to make and present better pitches, win clients over, and do it all with confidence.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Persuasive Techniques for Advertising and Design

    29/03/2019
    09:30 - 17:00

    Learn the essentials of being powerfully persuasive to successfully sell your ideas, convince your clients and engage your target audience.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Harness the power of persuasion, and learn how to incorporate it into creative work. Kit Altin – who persuaded David Cameron to do a policy u-turn in six weeks – leads the day, using psychological theory and industry experience to share what works when it comes to convincing clients and engaging audiences.

    Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL
    Art Direction for Brand Communication

    01/04/2019
    09:30 - 17:30

    Become a successful visual communicator and master the precise art of creating campaigns that land with your audience.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Become a successful visual communicator and master the precise art of creating campaigns that land with your audience.

    Location: D&AD, 64 Cheshire St, London, E2 6EH
    Develop Your Creative Design Team

    11/04/2019
    09:30 - 17:30

    With a blend of theory, case studies, peer learning and inspiration, create your own roadmap to succeed in an in-house design management role.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Explore the intersection of business and design, with a mix of theory, case studies and inspiration. Iain Aitchison – who's helped organisations including Bacardi and British Gas build design capability – will share the tools you need to develop your leadership, and plan for the future of design in your company.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    UX Design Workshop for Digital Creatives

    12/04/2019
    09:30 - 17:30

    A one-day deep dive into the history of user experience, the core fundamentals and what’s on the horizon for the craft of UX.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Delve into the craft of UX design with Christopher Lee Ball - the man who changed the way we interact with HSBC, Nissan, Danone and the BBC. You'll explore the history and future of UX, and understand how to approach real briefs with human behaviour in mind.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Powerful Presentation and Pitching Skills

    15/04/2019
    09:30 - 17:30

    Specially designed for creatives, this masterclass teaches you how to present yourself professionally whilst making sure you stand out in the crowd.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Transform your pitching skills and build confidence with help from specialised coach Sonia Beldom, who works regularly with CEOs and MDs as well as creatives. You'll learn how to create a connection with the crowd, leave a lasting impression, and overcome nervousness in networking situations.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Bravery in Creative Design

    17/04/2019
    09:30 - 17:30

    Forge better working relationships, create memorable, impactful work and see work through to completion. All it takes is a brave mindset.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    The whole day will be interactive, with a mixture of group and solo projects and short exercises punctuated by Dave’s mini-lectures. These mini-lectures will draw on Dave’s industry experiences (good and bad), insights gathered from the bravest creative minds across the globe, and case studies of the bravest design work around.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Briefing your Creative Team

    24/04/2019
    09:30 - 17:00

    The quality of a brief can make or break a project. In this Masterclass you’ll learn how to craft briefs that are springboards for great ideas.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Say no to bad briefs in this one-day Masterclass with Kit Altin – the woman who persuaded David Cameron to do a policy u-turn in six weeks. You'll learn what makes a great brief tick, how to get the best out of your client and how to turn tasks into ideas.

    Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL
    Get the Best out of Your Creative Team

    25/04/2019
    09:30 - 17:30

    Understand the qualities needed to successfully lead a team and grow on your own leadership skills.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Explore how to bring creative teams together and guide them towards great work. Nadya Powell leads this Masterclass, drawing on her own experience building three world-class businesses to share how to inspire, how to connect, and how to give feedback that creates a happier and more productive team.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Build your resilience to fuel creativity

    30/04/2019
    14:00 - 17:30

    In the face of everyday creative challenges learn to respond in a resilient way and uncover tips and techniques to help you react better to change.
    £300
    Learn More
    Add to Basket
    Read more Swipe to hide
    Using creative techniques and collaboration, this Masterclass will help you understand more about your own resilience, how to increase it and how to embrace challenges to fuel your own creativity. You’ll learn how you respond to challenging situations, understand the common scenarios that test your resilience and learn techniques that will help you cope with changes that will come from any side.

    Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL
    Managing Creative and Client Relationships

    02/05/2019
    09:30 - 17:30

    Delve deep into the psychology of the different types of personalities you are likely to encounter in your working life, and how best to deal with them.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Get a handle on your working relationships with this bitesize version of a Harvard Business School course. Susie Galbraith draws on her three-decade long career – which includes time at some of the biggest ad agencies – to share practical methods for negotiating, handling conflict, and forging relationships with colleagues and clients.

    Location: D&AD Studio 96 Hanbury Street, London, E1 5JL
    Art Direction for Digital Campaigns

    03/05/2019
    10:30 - 18:00

    This one-day Masterclass will demystify digital design, exposing the hidden dimensions and bringing a new level to your existing skills.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    This one-day Masterclass will demystify digital design, exposing the hidden dimensions and bringing a new level to your existing skills.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Art Direction for Advertising Creatives

    07/05/2019
    09:30 - 17:30

    Learn the golden rules of art direction from one of the most awarded art directors there is, and build skills in visual balance, composition and execution.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    With more than 200 entries in the D&AD Annuals, Alexandra Taylor knows great creative work. In this one-day Masterclass she explores the golden rules of art direction – including visual balance, composition, tone and execution – leaving you with a renewed enthusiasm for the craft, and the confidence to experiment more.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Writing for Advertising

    08/05/2019
    09:30 - 17:30

    Overcome the tyranny of the blank page, learn how to think differently about words and apply this to create great advertising.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Get straight to the heart of the writing process with Will Awdry, who's created copy for some of the biggest ad agencies in the business. As well as sharing wisdom from his 20-year career, he'll be teaching how to think differently about words, and how to beat the blank page.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Ideas, Ideas, Ideas

    08/05/2019
    09:00 - 17:30

    Take part in the ultimate creative workout as you learn how to have great ideas time and again, push through any creative block and see potential in any brief.
    £420
    Learn More
    Add to Basket
    Read more Swipe to hide
    Hosted by McCann Manchester

    Learn the skills you need to come up with great ideas in this one-day creative workout led by Nick Eagleton, who's collaborated with some of the biggest brands in the world. You'll explore how to beat creative block, stay brave, and dream up ideas even when under pressure.

    Location: McCann Manchester Offices, Bonis Hall Lane, Prestbury, SK10 4EF
    The Art of Storytelling

    09/05/2019
    09:30 - 17:30

    See storytelling through a new lens.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Master the art of audio-visual storytelling and learn the core building blocks every great narrative needs, regardless of platform, medium or audience.

    Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL
    Persuasive Techniques for Advertising

    14/05/2019
    09:30 - 17:00

    Learn the essentials of being powerfully persuasive to successfully sell your ideas, convince your clients and engage your target audience.
    £560
    Learn More
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    Harness the power of persuasion, and learn how to incorporate it into creative work. Kit Altin – who persuaded David Cameron to do a policy u-turn in six weeks – leads the day, using psychological theory and industry experience to share what works when it comes to convincing clients and engaging audiences.

    Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL
    Ideas, Ideas, Ideas

    15/05/2019
    09:30 - 17:30

    Take part in the ultimate creative workout as you learn how to have great ideas time and again, push through any creative block and see potential in any brief.
    £560
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    Learn the skills you need to come up with great ideas in this one-day creative workout led by Nick Eagleton, who's collaborated with some of the biggest brands in the world. You'll explore how to beat creative block, stay brave, and dream up ideas even when under pressure.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Powerful Presentation and Pitching Skills

    30/05/2019
    09:30 - 17:30

    Specially designed for creatives, this masterclass teaches you how to present yourself professionally whilst making sure you stand out in the crowd.
    £560
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    Transform your pitching skills and build confidence with help from specialised coach Sonia Beldom, who works regularly with CEOs and MDs as well as creatives. You'll learn how to create a connection with the crowd, leave a lasting impression, and overcome nervousness in networking situations.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    The Power of Creativity: Ideas for Branding and Design

    31/05/2019
    10:30 - 18:30

    Creative work can (and should) be joyous. In this course, Jim Sutherland will show you how to generate ideas using a totally different medium – play.
    £560
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    Jim Sutherland - master of playful design, and winner of over 150 professional awards - leads this one-day workshop, which injects some joy into idea generation. There's no laptop involved, just lots of cutting, writing, drawing and sticking, followed by discussion and exploration of how to improve and present your ideas.

    Location: UP Studios, Unit 10, Clipper Court 44-48 Wharf Road, London, N1 7UX
    Storytelling for Brands and Advertising

    04/06/2019
    09:30 - 17:30

    Learn how to uncover stories hidden in every brief & brand, understand why it's an effective method, & explore how to apply these principles to your projects.
    £560
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    Learn how to uncover the stories hidden in every brief and brand, understand why it's an effective method, and explore how to apply these principles to your projects.

    Location: D&AD 64 Cheshire Street, London, E2 6EH
    UX Design Workshop for Digital Creatives

    05/06/2019
    09:30 - 17:30

    A one-day deep dive into the history of user experience, the core fundamentals and what’s on the horizon for the craft of UX.
    £560
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    Delve into the craft of UX design with Christopher Lee Ball - the man who changed the way we interact with HSBC, Nissan, Danone and the BBC. You'll explore the history and future of UX, and understand how to approach real briefs with human behaviour in mind.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Creative Advertising Ideas That Sell

    07/06/2019
    09:30 - 17:30

    Discover how to create successful paid-for communications by knowing exactly what type of idea is required and how to work to a clear goal.
    £560
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    Using a real life brief, Patrick Collister shows you how to create ideas that sell. You will learn to dissect the brief, come up with original ideas and turn those ideas into solutions which your client will not only love, but also buy.

    Location: D&AD 64 Cheshire Street, London, E2 6EH
    Creating Emotion in Digital Experiences

    10/06/2019
    09:30 - 17:30

    Learn how to create designs that really connect with people by understanding and using emotional triggers
    £560
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    Spend a day learning how technology can be used to connect with people, in this one-day workshop led by world-leading digital designer Alex Lampe. You'll explore how to design experiences that provoke emotion and put people first, and then turn those ideas into something tangible that you can test.

    Location: D&AD, 64 Cheshire St, London, E2 6EH
    Creating Short-form Copywriting for Impact

    20/06/2019
    09:30 - 17:30

    Practice and perfect the art of brevity in your copywriting, become your own editor and learn how to achieve maximum illumination with minimal expression.
    £560
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    Learn how to shrink your writing down to short-form, in a Masterclass dedicated to the beauty of brevity. Will Awdry, who's created copy for some of the biggest ad agencies in the business, leads the workshop, which explores how to create maximum illumination with minimal expression.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Brand Design and Strategy for Creatives

    21/06/2019
    09:30 - 17:30

    Why do some brands thrive and others fail? Gain unique insights into the strategic and design sides of branding from world-class expert Michael Johnson.
    £560
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    This masterclass is designed to demystify branding and give those who attend a much clearer understanding of what it means, and what it does. Drawing and building on his bestselling book Branding. In five and a half steps, Michael Johnson shows how to firstly define, then design brands that make a difference.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Ideas, Ideas, Ideas

    28/06/2019
    09:30 - 17:30

    Take part in the ultimate creative workout as you learn how to have great ideas time and again, push through any creative block and see potential in any brief.
    £560
    Learn More
    Add to Basket
    Read more Swipe to hide
    Learn the skills you need to come up with great ideas in this one-day creative workout led by Nick Eagleton, who's collaborated with some of the biggest brands in the world. You'll explore how to beat creative block, stay brave, and dream up ideas even when under pressure.

    Location: D&AD, 64 Cheshire Street, London, E2 6EH
    Art Direction for Digital Campaigns

    26/09/2019
    09:00 - 17:30

    This one-day Masterclass will demystify digital design, exposing the hidden dimensions and bringing a new level to your existing skills.
    £420
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    Hosted by McCann Manchester

    This one-day Masterclass will demystify digital design, exposing the hidden dimensions and bringing a new level to your existing skills.

    Location: McCann Manchester Offices, Bonis Hall Lane, Prestbury, SK10 4EF
    The Art of Selling Art Direction

    Course dates coming soon
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    Explore the importance of both the creative and account manager's roles through the process of art direction.
     
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    Brand Voice and Creative Copywriting

    Course dates coming soon
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    Understand where a brand voice comes from, how world-famous brands use theirs and how you can give your brand a voice people want to hear.
     
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    Creating Digital Strategies for Brands

    Course dates coming soon
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    Create compelling strategies that start with your customer, and explore how digital can shape their life-cycle.
     
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    Storytelling & The Internet

    Course dates coming soon
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    Create content with cut through by exploring the whole internet-storytelling process, from blank page to creative production approach.
     
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    Prototyping Your Creative Ideas

    Course dates coming soon
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    Quickly bring your idea, concept or project to life through rapid prototyping, making it easier to explain, share and for your team and clients to understand.
     
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    Social Media for Design and Advertising

    Course dates coming soon
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    Conceptualise, articulate, develop and launch social media strategies that resonate with people across platforms.
     
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    Build a Brand with JKR

    Course dates coming soon
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    Learn what it takes to design and build a successful brand with D&AD’s most-awarded agency of 2018.
     
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    Powerful PR: Earn Your Fame

    Course dates coming soon
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    This hands-on journey will take you through the traditional and cutting-edge techniques of public relations.
     
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What Makes D&AD Masterclasses Different?

Truly inspiring, with real-world, face to face experiences used whenever possible - such as visits to inspiring studios, hearing case studies directly from award winning creatives or partnering with tech companies to try something new, for the first time.

Memorable, by continuing learning outside the classroom with unique take-away materials and tools.

Taught by inspirational session leaders, who are immersed in the creative industries and on the roster of award judges. Plus, our 28 session leaders have 358 D&AD Pencils between them.

Online Learning

Want to Train Your Whole Team?

Our bespoke service harnesses the collective power of our session leaders to create courses that solve your specific business challenges.

These courses are all fully tailored to you and your business needs.  

Designed to fit all schedules, our bespoke Masterclasses can include sessions at our Shoreditch HQ, immersive sessions at top agencies, insight-packed evening events and much more.

Keep Up To Date

Sign up for announcements, articles to keep the inspiration flowing and the latest D&AD News.

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