D&AD Masterclasses

D&AD Masterclasses power up careers and future-proof businesses by focusing on the creative skills of tomorrow, taught by the stars of today. Delivered online and offline, our creative learning programme connects you directly to the people consistently making the most outstanding work.

These sessions are designed for individuals. If you're looking to book for groups of 5 or more people, try our masterclasses for teams.

Courses
About
Online Learning
For Teams

Together, we explore the boundaries of creativity across four areas: Mindset, Industry Insight, Creative Skills and Culture & Technology.

D&AD Masterclasses go beyond the classroom, immersing delegates in a practical experience where they learn by doing and putting their learnings into practice - both during the session and immediately upon returning to the office.

Creative Skills

All you need to know to ensure your work achieves creative excellence, has an impact and moves your audience. Perfect your art direction skills, get under the bonnet of branding and hone your design skills.

Industry Insight

Learn how to harness creativity to gain a competitive advantage, sell your ideas and build better working relationships. Understand the power of creativity and boost your creative leadership skills.

Mindset

Technical skills can only go so far without the mindset needed to make the best work possible. Unleash your best ideas by building your resilience, confidence and creative bravery.

Culture & Tech

Ensure your work is consistently relevant by learning from culture and the technology that is evolving around us, as well as the key opportunities for the year ahead in our revolving insight sessions.

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Bravery in Creative Design
21/02/2019
09:30 - 17:30

Forge better working relationships, create memorable, impactful work and see work through to completion. All it takes is a brave mindset.

£560
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The whole day will be interactive, with a mixture of group and solo projects and short exercises punctuated by Dave’s mini-lectures. These mini-lectures will draw on Dave’s industry experiences (good and bad), insights gathered from the bravest creative minds across the globe, and case studies of the bravest design work around.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Ideas, Ideas, Ideas
27/03/2019
09:30 - 17:30

Take part in the ultimate creative workout as you learn how to have great ideas time and again, push through any creative block and see potential in any brief.

£560
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Learn the skills you need to come up with great ideas in this one-day creative workout led by Nick Eagleton, who's collaborated with some of the biggest brands in the world. You'll explore how to beat creative block, stay brave, and dream up ideas even when under pressure.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

The Power of Creativity
30/04/2019
09:30 - 17:30

Creative work can (and should) be joyous. In this course, Jim Sutherland will show you how to generate ideas using a totally different medium – play.

£560
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Jim Sutherland - master of playful design, and winner of over 150 professional awards - leads this one-day workshop, which injects some joy into idea generation. There's no laptop involved, just lots of cutting, writing, drawing and sticking, followed by discussion and exploration of how to improve and present your ideas.

Location: UP Studios, Unit 10, Clipper Court, 44-48 Wharf Road, London, N1 7UX

Ideas, Ideas, Ideas
15/05/2019
09:30 - 17:30

Take part in the ultimate creative workout as you learn how to have great ideas time and again, push through any creative block and see potential in any brief.

£560
Learn More
Add to Basket

Read more Swipe to hide

Learn the skills you need to come up with great ideas in this one-day creative workout led by Nick Eagleton, who's collaborated with some of the biggest brands in the world. You'll explore how to beat creative block, stay brave, and dream up ideas even when under pressure.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Ideas, Ideas, Ideas
28/06/2019
09:30 - 17:30

Take part in the ultimate creative workout as you learn how to have great ideas time and again, push through any creative block and see potential in any brief.

£560
Learn More
Add to Basket

Read more Swipe to hide

Learn the skills you need to come up with great ideas in this one-day creative workout led by Nick Eagleton, who's collaborated with some of the biggest brands in the world. You'll explore how to beat creative block, stay brave, and dream up ideas even when under pressure.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Build Your Resilience to Fuel Creativity
Course dates coming soon
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In the face of everyday creative challenges learn to respond in a resilient way and uncover tips and techniques to help you react better to change.

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Create Campaigns to Earn Your Fame
25/02/2019
09:30 - 17:30

Helping teams better understand the process and potential of earned media, taking you through the traditional and cutting-edge techniques of PR.

£560
Learn More
Add to Basket

Read more Swipe to hide

Helping creative, strategy and client teams better understand the process and potential of earned media, this hands-on journey will take you through the traditional and cutting-edge techniques of public relations.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Get the Best out of Your Creative Team
11/03/2019
09:30 - 17:30

Understand the qualities needed to successfully lead a team and grow on your own leadership skills.

£560
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Explore how to bring creative teams together and guide them towards great work. Nadya Powell leads this Masterclass, drawing on her own experience building three world-class businesses to share how to inspire, how to connect, and how to give feedback that creates a happier and more productive team.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Managing Creative and Client Relationships
14/03/2019
09:30 - 17:30

Delve deep into the psychology of the different types of personalities you are likely to encounter in your working life, and how best to deal with them.

£560
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Get a handle on your working relationships with this bitesize version of a Harvard Business School course. Susie Galbraith draws on her three-decade long career – which includes time at some of the biggest ad agencies – to share practical methods for negotiating, handling conflict, and forging relationships with colleagues and clients.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Powerful Presentation and Pitching Skills
21/03/2019
09:30 - 17:30

Specially designed for creatives, this masterclass teaches you how to present yourself professionally whilst making sure you stand out in the crowd.

£560
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Transform your pitching skills and build confidence with help from specialised coach Sonia Beldom, who works regularly with CEOs and MDs as well as creatives. You'll learn how to create a connection with the crowd, leave a lasting impression, and overcome nervousness in networking situations.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Presenting Creative Work
28/03/2019
09:30 - 17:30

Learn how to pitch your idea so that it’s easier for your clients to buy it that turn it down, as well as how to handle objections in a tactful way.

£560
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Understand how to stop clients killing creativity, in this one-day workshop with Tom Evans – who's spent the last 20 years getting brands including Nike and The Beatles onboard with the big idea. You'll learn how to make and present better pitches, win clients over, and do it all with confidence.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Develop Your Creative Design Team
11/04/2019
09:30 - 17:30

With a blend of theory, case studies, peer learning and inspiration, create your own roadmap to succeed in an in-house design management role.

£560
Learn More
Add to Basket

Read more Swipe to hide

Explore the intersection of business and design, with a mix of theory, case studies and inspiration. Iain Aitchison – who's helped organisations including Bacardi and British Gas build design capability – will share the tools you need to develop your leadership, and plan for the future of design in your company.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Briefing your Creative Team
24/04/2019
09:30 - 17:00

The quality of a brief can make or break a project. In this Masterclass you’ll learn how to craft briefs that are springboards for great ideas.

£560
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Say no to bad briefs in this one-day Masterclass with Kit Altin – the woman who persuaded David Cameron to do a policy u-turn in six weeks. You'll learn what makes a great brief tick, how to get the best out of your client and how to turn tasks into ideas.

Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL

Get the Best out of Your Creative Team
25/04/2019
09:30 - 17:30

Understand the qualities needed to successfully lead a team and grow on your own leadership skills.

£560
Learn More
Add to Basket

Read more Swipe to hide

Explore how to bring creative teams together and guide them towards great work. Nadya Powell leads this Masterclass, drawing on her own experience building three world-class businesses to share how to inspire, how to connect, and how to give feedback that creates a happier and more productive team.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Managing Creative and Client Relationships
02/05/2019
09:30 - 17:30

Delve deep into the psychology of the different types of personalities you are likely to encounter in your working life, and how best to deal with them.

£560
Learn More
Add to Basket

Read more Swipe to hide

Get a handle on your working relationships with this bitesize version of a Harvard Business School course. Susie Galbraith draws on her three-decade long career – which includes time at some of the biggest ad agencies – to share practical methods for negotiating, handling conflict, and forging relationships with colleagues and clients.

Location: D&AD Studio 96 Hanbury Street, London, E1 5JL

Powerful Presentation and Pitching Skills
30/05/2019
09:30 - 17:30

Specially designed for creatives, this masterclass teaches you how to present yourself professionally whilst making sure you stand out in the crowd.

£560
Learn More
Add to Basket

Read more Swipe to hide

Transform your pitching skills and build confidence with help from specialised coach Sonia Beldom, who works regularly with CEOs and MDs as well as creatives. You'll learn how to create a connection with the crowd, leave a lasting impression, and overcome nervousness in networking situations.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

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Persuasive Techniques for Advertising
27/02/2019
09:30 - 17:00

Learn the essentials of being powerfully persuasive to successfully sell your ideas, convince your clients and engage your target audience.

£560
Learn More
Add to Basket

Read more Swipe to hide

Harness the power of persuasion, and learn how to incorporate it into creative work. Kit Altin – who persuaded David Cameron to do a policy u-turn in six weeks – leads the day, using psychological theory and industry experience to share what works when it comes to convincing clients and engaging audiences.

Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL

Brand Design and Strategy for Creatives
01/03/2019
09:30 - 17:30

Why do some brands thrive and others fail? Gain unique insights into the strategic and design sides of branding from world-class expert Michael Johnson.

£560
Learn More Sold out
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This masterclass is designed to demystify branding and give those who attend a much clearer understanding of what it means, and what it does. Drawing and building on his bestselling book Branding. In five and a half steps, Michael Johnson shows how to firstly define, then design brands that make a difference.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Art Direction for Advertising Creatives
15/03/2019
09:30 - 17:30

Learn the golden rules of art direction from one of the most awarded art directors there is, and build skills in visual balance, composition and execution.

£560
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With more than 200 entries in the D&AD Annuals, Alexandra Taylor knows great creative work. In this one-day Masterclass she explores the golden rules of art direction – including visual balance, composition, tone and execution – leaving you with a renewed enthusiasm for the craft, and the confidence to experiment more.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Build a Brand with JKR
20/03/2019
09:30 - 17:30

Learn what it takes to design and build a successful brand with D&AD’s most- awarded agency of 2018.

£560
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From the first idea through to client briefs and consumer insights, award-winning agency JKR will lift the lid on designing brands. Drawing on 28 years of experience, JKR will share its own insider knowledge for this one-day Masterclass, which challenges you to build a brand in just one day.

Location: Jones Knowles Ritchie, 30 Oval Rd, Camden Town, London NW1 7DE

Art Direction for Brand Communication
01/04/2019
09:30 - 17:30

Become a successful visual communicator and master the precise art of creating campaigns that land with your audience.

£560
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Become a successful visual communicator and master the precise art of creating campaigns that land with your audience.

Location: D&AD, 64 Cheshire St, London, E2 6EH

Art Direction for Digital Campaigns
05/04/2019
09:30 - 17:00

This one-day Masterclass will demystify digital design, exposing the hidden dimensions and bringing a new level to your existing skills.

£560
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This one-day Masterclass will demystify digital design, exposing the hidden dimensions and bringing a new level to your existing skills.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Art Direction for Advertising Creatives
07/05/2019
09:30 - 17:30

Learn the golden rules of art direction from one of the most awarded art directors there is, and build skills in visual balance, composition and execution.

£560
Learn More
Add to Basket

Read more Swipe to hide

With more than 200 entries in the D&AD Annuals, Alexandra Taylor knows great creative work. In this one-day Masterclass she explores the golden rules of art direction – including visual balance, composition, tone and execution – leaving you with a renewed enthusiasm for the craft, and the confidence to experiment more.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Writing for Advertising
08/05/2019
09:30 - 17:30

Overcome the tyranny of the blank page, learn how to think differently about words and apply this to create great advertising.

£560
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Get straight to the heart of the writing process with Will Awdry, who's created copy for some of the biggest ad agencies in the business. As well as sharing wisdom from his 20-year career, he'll be teaching how to think differently about words, and how to beat the blank page.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

The Art of Storytelling
09/05/2019
09:30 - 17:30

See storytelling through a new lens.

£560
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Master the art of audio-visual storytelling and learn the core building blocks every great narrative needs, regardless of platform, medium or audience.

Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL

Persuasive Techniques for Advertising and Design
14/05/2019
09:30 - 17:30

Learn the essentials of being powerfully persuasive to successfully sell your ideas, convince your clients and engage your target audience.

£560
Learn More
Add to Basket

Read more Swipe to hide

Harness the power of persuasion, and learn how to incorporate it into creative work. Kit Altin – who persuaded David Cameron to do a policy u-turn in six weeks – leads the day, using psychological theory and industry experience to share what works when it comes to convincing clients and engaging audiences.

Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL

Storytelling for Brands and Advertising
04/06/2019
09:30 - 17:30

Learn how to uncover stories hidden in every brief & brand, understand why it's an effective method, & explore how to apply these principles to your projects.

£560
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Learn how to uncover the stories hidden in every brief and brand, understand why it's an effective method, and explore how to apply these principles to your projects.

Location: D&AD 64 Cheshire Street, London, E2 6EH

Creating Short-form Copywriting for Impact
20/06/2019
09:30 - 17:30

Practice and perfect the art of brevity in your copywriting, become your own editor and learn how to achieve maximum illumination with minimal expression.

£560
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Learn how to shrink your writing down to short-form, in a Masterclass dedicated to the beauty of brevity. Will Awdry, who's created copy for some of the biggest ad agencies in the business, leads the workshop, which explores how to create maximum illumination with minimal expression.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Brand Design and Strategy for Creatives
21/06/2019
09:30 - 17:30

Why do some brands thrive and others fail? Gain unique insights into the strategic and design sides of branding from world-class expert Michael Johnson.

£560
Learn More
Add to Basket

Read more Swipe to hide

This masterclass is designed to demystify branding and give those who attend a much clearer understanding of what it means, and what it does. Drawing and building on his bestselling book Branding. In five and a half steps, Michael Johnson shows how to firstly define, then design brands that make a difference.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

The Art of Selling Art Direction
Course dates coming soon
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Explore the importance of both the creative and account manager's roles through the process of art direction.

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Brand Voice and Creative Copywriting
Course dates coming soon
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Understand where a brand voice comes from, how world-famous brands use theirs and how you can give your brand a voice people want to hear.

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Creating Digital Strategies for Brands
Course dates coming soon
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Create compelling strategies that start with your customer, and explore how digital can shape their life-cycle.

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Creative Advertising Ideas That Sell
Course dates coming soon
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Discover how to create successful paid-for communications by knowing exactly what type of idea is required and how to work to a clear goal.

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Storytelling & The Internet
Course dates coming soon
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Create content with cut through by exploring the whole internet-storytelling process, from blank page to creative production approach.

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Prototyping Your Creative Ideas
Course dates coming soon
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Quickly bring your idea, concept or project to life through rapid prototyping, making it easier to explain, share and for your team and clients to understand.

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Social Media for Design and Advertising
Course dates coming soon
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Conceptualise, articulate, develop and launch social media strategies that resonate with people across platforms.

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UX Design Workshop for Digital Creatives
22/03/2019
09:30 - 17:30

A one-day deep dive into the history of user experience, the core fundamentals and what’s on the horizon for the craft of UX.

£560
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Delve into the craft of UX design with Christopher Lee Ball - the man who changed the way we interact with HSBC, Nissan, Danone and the BBC. You'll explore the history and future of UX, and understand how to approach real briefs with human behaviour in mind.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

UX Design Workshop for Digital Creatives
05/06/2019
09:30 - 17:30

A one-day deep dive into the history of user experience, the core fundamentals and what’s on the horizon for the craft of UX.

£560
Learn More
Add to Basket

Read more Swipe to hide

Delve into the craft of UX design with Christopher Lee Ball - the man who changed the way we interact with HSBC, Nissan, Danone and the BBC. You'll explore the history and future of UX, and understand how to approach real briefs with human behaviour in mind.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Creating Emotion in Digital Experiences
10/06/2019
09:30 - 17:30

Learn how to create designs that really connect with people by understanding and using emotional triggers

£560
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Spend a day learning how technology can be used to connect with people, in this one-day workshop led by world-leading digital designer Alex Lampe. You'll explore how to design experiences that provoke emotion and put people first, and then turn those ideas into something tangible that you can test.

Location: D&AD, 64 Cheshire St, London, E2 6EH
Bravery in Creative Design
21/02/2019
09:30 - 17:30

Forge better working relationships, create memorable, impactful work and see work through to completion. All it takes is a brave mindset.

£560
Learn More
Add to Basket

Read more Swipe to hide

The whole day will be interactive, with a mixture of group and solo projects and short exercises punctuated by Dave’s mini-lectures. These mini-lectures will draw on Dave’s industry experiences (good and bad), insights gathered from the bravest creative minds across the globe, and case studies of the bravest design work around.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Create Campaigns to Earn Your Fame
25/02/2019
09:30 - 17:30

Helping teams better understand the process and potential of earned media, taking you through the traditional and cutting-edge techniques of PR.

£560
Learn More
Add to Basket

Read more Swipe to hide

Helping creative, strategy and client teams better understand the process and potential of earned media, this hands-on journey will take you through the traditional and cutting-edge techniques of public relations.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Persuasive Techniques for Advertising
27/02/2019
09:30 - 17:00

Learn the essentials of being powerfully persuasive to successfully sell your ideas, convince your clients and engage your target audience.

£560
Learn More
Add to Basket

Read more Swipe to hide

Harness the power of persuasion, and learn how to incorporate it into creative work. Kit Altin – who persuaded David Cameron to do a policy u-turn in six weeks – leads the day, using psychological theory and industry experience to share what works when it comes to convincing clients and engaging audiences.

Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL

Brand Design and Strategy for Creatives
01/03/2019
09:30 - 17:30

Why do some brands thrive and others fail? Gain unique insights into the strategic and design sides of branding from world-class expert Michael Johnson.

£560
Learn More Sold out
Read more Swipe to hide

This masterclass is designed to demystify branding and give those who attend a much clearer understanding of what it means, and what it does. Drawing and building on his bestselling book Branding. In five and a half steps, Michael Johnson shows how to firstly define, then design brands that make a difference.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Get the Best out of Your Creative Team
11/03/2019
09:30 - 17:30

Understand the qualities needed to successfully lead a team and grow on your own leadership skills.

£560
Learn More
Add to Basket

Read more Swipe to hide

Explore how to bring creative teams together and guide them towards great work. Nadya Powell leads this Masterclass, drawing on her own experience building three world-class businesses to share how to inspire, how to connect, and how to give feedback that creates a happier and more productive team.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Managing Creative and Client Relationships
14/03/2019
09:30 - 17:30

Delve deep into the psychology of the different types of personalities you are likely to encounter in your working life, and how best to deal with them.

£560
Learn More
Add to Basket

Read more Swipe to hide

Get a handle on your working relationships with this bitesize version of a Harvard Business School course. Susie Galbraith draws on her three-decade long career – which includes time at some of the biggest ad agencies – to share practical methods for negotiating, handling conflict, and forging relationships with colleagues and clients.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Art Direction for Advertising Creatives
15/03/2019
09:30 - 17:30

Learn the golden rules of art direction from one of the most awarded art directors there is, and build skills in visual balance, composition and execution.

£560
Learn More
Add to Basket

Read more Swipe to hide

With more than 200 entries in the D&AD Annuals, Alexandra Taylor knows great creative work. In this one-day Masterclass she explores the golden rules of art direction – including visual balance, composition, tone and execution – leaving you with a renewed enthusiasm for the craft, and the confidence to experiment more.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Build a Brand with JKR
20/03/2019
09:30 - 17:30

Learn what it takes to design and build a successful brand with D&AD’s most- awarded agency of 2018.

£560
Learn More
Add to Basket

Read more Swipe to hide

From the first idea through to client briefs and consumer insights, award-winning agency JKR will lift the lid on designing brands. Drawing on 28 years of experience, JKR will share its own insider knowledge for this one-day Masterclass, which challenges you to build a brand in just one day.

Location: Jones Knowles Ritchie, 30 Oval Rd, Camden Town, London NW1 7DE

Powerful Presentation and Pitching Skills
21/03/2019
09:30 - 17:30

Specially designed for creatives, this masterclass teaches you how to present yourself professionally whilst making sure you stand out in the crowd.

£560
Learn More
Add to Basket

Read more Swipe to hide

Transform your pitching skills and build confidence with help from specialised coach Sonia Beldom, who works regularly with CEOs and MDs as well as creatives. You'll learn how to create a connection with the crowd, leave a lasting impression, and overcome nervousness in networking situations.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

UX Design Workshop for Digital Creatives
22/03/2019
09:30 - 17:30

A one-day deep dive into the history of user experience, the core fundamentals and what’s on the horizon for the craft of UX.

£560
Learn More
Add to Basket

Read more Swipe to hide

Delve into the craft of UX design with Christopher Lee Ball - the man who changed the way we interact with HSBC, Nissan, Danone and the BBC. You'll explore the history and future of UX, and understand how to approach real briefs with human behaviour in mind.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Ideas, Ideas, Ideas
27/03/2019
09:30 - 17:30

Take part in the ultimate creative workout as you learn how to have great ideas time and again, push through any creative block and see potential in any brief.

£560
Learn More
Add to Basket

Read more Swipe to hide

Learn the skills you need to come up with great ideas in this one-day creative workout led by Nick Eagleton, who's collaborated with some of the biggest brands in the world. You'll explore how to beat creative block, stay brave, and dream up ideas even when under pressure.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Presenting Creative Work
28/03/2019
09:30 - 17:30

Learn how to pitch your idea so that it’s easier for your clients to buy it that turn it down, as well as how to handle objections in a tactful way.

£560
Learn More
Add to Basket

Read more Swipe to hide

Understand how to stop clients killing creativity, in this one-day workshop with Tom Evans – who's spent the last 20 years getting brands including Nike and The Beatles onboard with the big idea. You'll learn how to make and present better pitches, win clients over, and do it all with confidence.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Art Direction for Brand Communication
01/04/2019
09:30 - 17:30

Become a successful visual communicator and master the precise art of creating campaigns that land with your audience.

£560
Learn More
Add to Basket

Read more Swipe to hide

Become a successful visual communicator and master the precise art of creating campaigns that land with your audience.

Location: D&AD, 64 Cheshire St, London, E2 6EH

Art Direction for Digital Campaigns
05/04/2019
09:30 - 17:00

This one-day Masterclass will demystify digital design, exposing the hidden dimensions and bringing a new level to your existing skills.

£560
Learn More
Add to Basket

Read more Swipe to hide

This one-day Masterclass will demystify digital design, exposing the hidden dimensions and bringing a new level to your existing skills.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Develop Your Creative Design Team
11/04/2019
09:30 - 17:30

With a blend of theory, case studies, peer learning and inspiration, create your own roadmap to succeed in an in-house design management role.

£560
Learn More
Add to Basket

Read more Swipe to hide

Explore the intersection of business and design, with a mix of theory, case studies and inspiration. Iain Aitchison – who's helped organisations including Bacardi and British Gas build design capability – will share the tools you need to develop your leadership, and plan for the future of design in your company.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Briefing your Creative Team
24/04/2019
09:30 - 17:00

The quality of a brief can make or break a project. In this Masterclass you’ll learn how to craft briefs that are springboards for great ideas.

£560
Learn More
Add to Basket

Read more Swipe to hide

Say no to bad briefs in this one-day Masterclass with Kit Altin – the woman who persuaded David Cameron to do a policy u-turn in six weeks. You'll learn what makes a great brief tick, how to get the best out of your client and how to turn tasks into ideas.

Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL

Get the Best out of Your Creative Team
25/04/2019
09:30 - 17:30

Understand the qualities needed to successfully lead a team and grow on your own leadership skills.

£560
Learn More
Add to Basket

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Explore how to bring creative teams together and guide them towards great work. Nadya Powell leads this Masterclass, drawing on her own experience building three world-class businesses to share how to inspire, how to connect, and how to give feedback that creates a happier and more productive team.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

The Power of Creativity
30/04/2019
09:30 - 17:30

Creative work can (and should) be joyous. In this course, Jim Sutherland will show you how to generate ideas using a totally different medium – play.

£560
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Jim Sutherland - master of playful design, and winner of over 150 professional awards - leads this one-day workshop, which injects some joy into idea generation. There's no laptop involved, just lots of cutting, writing, drawing and sticking, followed by discussion and exploration of how to improve and present your ideas.

Location: UP Studios, Unit 10, Clipper Court, 44-48 Wharf Road, London, N1 7UX

Managing Creative and Client Relationships
02/05/2019
09:30 - 17:30

Delve deep into the psychology of the different types of personalities you are likely to encounter in your working life, and how best to deal with them.

£560
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Get a handle on your working relationships with this bitesize version of a Harvard Business School course. Susie Galbraith draws on her three-decade long career – which includes time at some of the biggest ad agencies – to share practical methods for negotiating, handling conflict, and forging relationships with colleagues and clients.

Location: D&AD Studio 96 Hanbury Street, London, E1 5JL

Art Direction for Advertising Creatives
07/05/2019
09:30 - 17:30

Learn the golden rules of art direction from one of the most awarded art directors there is, and build skills in visual balance, composition and execution.

£560
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With more than 200 entries in the D&AD Annuals, Alexandra Taylor knows great creative work. In this one-day Masterclass she explores the golden rules of art direction – including visual balance, composition, tone and execution – leaving you with a renewed enthusiasm for the craft, and the confidence to experiment more.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Writing for Advertising
08/05/2019
09:30 - 17:30

Overcome the tyranny of the blank page, learn how to think differently about words and apply this to create great advertising.

£560
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Get straight to the heart of the writing process with Will Awdry, who's created copy for some of the biggest ad agencies in the business. As well as sharing wisdom from his 20-year career, he'll be teaching how to think differently about words, and how to beat the blank page.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

The Art of Storytelling
09/05/2019
09:30 - 17:30

See storytelling through a new lens.

£560
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Master the art of audio-visual storytelling and learn the core building blocks every great narrative needs, regardless of platform, medium or audience.

Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL

Persuasive Techniques for Advertising and Design
14/05/2019
09:30 - 17:30

Learn the essentials of being powerfully persuasive to successfully sell your ideas, convince your clients and engage your target audience.

£560
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Harness the power of persuasion, and learn how to incorporate it into creative work. Kit Altin – who persuaded David Cameron to do a policy u-turn in six weeks – leads the day, using psychological theory and industry experience to share what works when it comes to convincing clients and engaging audiences.

Location: D&AD Studio, 96 Hanbury Street, London, E1 5JL

Ideas, Ideas, Ideas
15/05/2019
09:30 - 17:30

Take part in the ultimate creative workout as you learn how to have great ideas time and again, push through any creative block and see potential in any brief.

£560
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Learn the skills you need to come up with great ideas in this one-day creative workout led by Nick Eagleton, who's collaborated with some of the biggest brands in the world. You'll explore how to beat creative block, stay brave, and dream up ideas even when under pressure.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Powerful Presentation and Pitching Skills
30/05/2019
09:30 - 17:30

Specially designed for creatives, this masterclass teaches you how to present yourself professionally whilst making sure you stand out in the crowd.

£560
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Transform your pitching skills and build confidence with help from specialised coach Sonia Beldom, who works regularly with CEOs and MDs as well as creatives. You'll learn how to create a connection with the crowd, leave a lasting impression, and overcome nervousness in networking situations.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Storytelling for Brands and Advertising
04/06/2019
09:30 - 17:30

Learn how to uncover stories hidden in every brief & brand, understand why it's an effective method, & explore how to apply these principles to your projects.

£560
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Learn how to uncover the stories hidden in every brief and brand, understand why it's an effective method, and explore how to apply these principles to your projects.

Location: D&AD 64 Cheshire Street, London, E2 6EH

UX Design Workshop for Digital Creatives
05/06/2019
09:30 - 17:30

A one-day deep dive into the history of user experience, the core fundamentals and what’s on the horizon for the craft of UX.

£560
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Delve into the craft of UX design with Christopher Lee Ball - the man who changed the way we interact with HSBC, Nissan, Danone and the BBC. You'll explore the history and future of UX, and understand how to approach real briefs with human behaviour in mind.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Creating Emotion in Digital Experiences
10/06/2019
09:30 - 17:30

Learn how to create designs that really connect with people by understanding and using emotional triggers

£560
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Spend a day learning how technology can be used to connect with people, in this one-day workshop led by world-leading digital designer Alex Lampe. You'll explore how to design experiences that provoke emotion and put people first, and then turn those ideas into something tangible that you can test.

Location: D&AD, 64 Cheshire St, London, E2 6EH

Creating Short-form Copywriting for Impact
20/06/2019
09:30 - 17:30

Practice and perfect the art of brevity in your copywriting, become your own editor and learn how to achieve maximum illumination with minimal expression.

£560
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Learn how to shrink your writing down to short-form, in a Masterclass dedicated to the beauty of brevity. Will Awdry, who's created copy for some of the biggest ad agencies in the business, leads the workshop, which explores how to create maximum illumination with minimal expression.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Brand Design and Strategy for Creatives
21/06/2019
09:30 - 17:30

Why do some brands thrive and others fail? Gain unique insights into the strategic and design sides of branding from world-class expert Michael Johnson.

£560
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This masterclass is designed to demystify branding and give those who attend a much clearer understanding of what it means, and what it does. Drawing and building on his bestselling book Branding. In five and a half steps, Michael Johnson shows how to firstly define, then design brands that make a difference.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

Ideas, Ideas, Ideas
28/06/2019
09:30 - 17:30

Take part in the ultimate creative workout as you learn how to have great ideas time and again, push through any creative block and see potential in any brief.

£560
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Learn the skills you need to come up with great ideas in this one-day creative workout led by Nick Eagleton, who's collaborated with some of the biggest brands in the world. You'll explore how to beat creative block, stay brave, and dream up ideas even when under pressure.

Location: D&AD, 64 Cheshire Street, London, E2 6EH

The Art of Selling Art Direction
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Explore the importance of both the creative and account manager's roles through the process of art direction.

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Brand Voice and Creative Copywriting
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Understand where a brand voice comes from, how world-famous brands use theirs and how you can give your brand a voice people want to hear.

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Creating Digital Strategies for Brands
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Create compelling strategies that start with your customer, and explore how digital can shape their life-cycle.

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Creative Advertising Ideas That Sell
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Discover how to create successful paid-for communications by knowing exactly what type of idea is required and how to work to a clear goal.

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Storytelling & The Internet
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Create content with cut through by exploring the whole internet-storytelling process, from blank page to creative production approach.

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Prototyping Your Creative Ideas
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Quickly bring your idea, concept or project to life through rapid prototyping, making it easier to explain, share and for your team and clients to understand.

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Social Media for Design and Advertising
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Conceptualise, articulate, develop and launch social media strategies that resonate with people across platforms.

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Build Your Resilience to Fuel Creativity
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In the face of everyday creative challenges learn to respond in a resilient way and uncover tips and techniques to help you react better to change.

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What Makes D&AD Masterclasses Different?

Truly inspiring, with real-world, face to face experiences used whenever possible - such as visits to inspiring studios, hearing case studies directly from award winning creatives or partnering with tech companies to try something new, for the first time.

Memorable, by continuing learning outside the classroom with unique take-away materials and tools.

Taught by inspirational session leaders, who are immersed in the creative industries and on the roster of award judges. Plus, our 28 session leaders have 358 D&AD Pencils between them.

Online Learning

The D&AD Digital Campus combines the strength of D&AD offline Masterclasses with a self-serve digital platform that is available to a global audience. We constantly review and update the courses that are available on the D&AD Digital Campus to reflect the ever-changing nature of culture, technology and the industries we work with.

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Want to Train Your Whole Team?

Our bespoke service harnesses the collective power of our session leaders to create courses that solve your specific business challenges.

These courses are all fully tailored to you and your business needs.

Designed to fit all schedules, our bespoke Masterclasses can include sessions at our Shoreditch HQ, immersive sessions at top agencies, insight-packed evening events and much more.

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Online Learning

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