Emotions in Video Storytelling
Learn how to harness the power of emotional storytelling in your video content.
Follow this masterclass to get an email the next time it's scheduled.
Follow this masterclass to get an email the next time it's scheduled.
In a multi-fragmented, multi-platform world where attention is measured in seconds not minutes, this 3-hour online Masterclass will give you the shortcuts to ensure your work connects with audiences. By tapping into the power of emotion, you’ll learn how to create video content that captivates, all the way from pitch to production.
Emotion matters. Without emotion, stories are, well, not stories. They're a series of events, lost, without meaning. Emotions anchor us and stop us from running adrift; they connect us to our fellow beings. Emotion can be a powerful creative tool.
Science proves - we think second and feel first. Doesn't matter how many pro and con lists you write, the majority of human decisions are made around how you "feel". And in an ever fragmented digital universe, humans constantly battle for attention. As creatives, we need to learn how to harness this invisible force, build empathy with our audience and elicit emotion to leave a lasting impression.
This course taps into the pivotal role that emotions play in video content marketing. You'll learn how to hit the right tone and ensure the emotional story it pitched lands as intended with your audience. In doing so, you'll open up your content so that it resonates on whole new levels with your desired audiences for truly effective video marketing.
Whether it's an idea, a pitch, or the development of a story, you'll learn the essential skill of how to harness the power of emotional creative thinking. Like salt to the chef, life tastes bland without it. Learn to sprinkle emotion on your creativity and you'll gain a powerful potion, a way to make people fall in love (Crazy Rich Asians) be scared to dip their toe in the water (Jaws) and force a father to chop off his son's hand (Star Wars).
Over the course of this 3-hour virtual Masterclass, you'll learn how to pull the right emotional triggers, embed emotion into brand-led video content, and ensure this is done with empathy and authenticity. You'll also explore how to present your concept back to the client in the most effective way.
Who it's for:
By the end of this workshop you will:
10:00 - 13:00 BST
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I really appreciate that the masterclass was mostly based on real examples that were well explained and analysed.
Great interactive workshop. It was led by our discussions in the breakout rooms which made it very hands on.
An informative and insightful introduction to storytelling that made me want to dive in further in my own time.
A great session that offered me some fresh perspective on the challenges of storytelling especially in a commercial setting.
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