Executive Creative Director
Oliver
AI for Creativity: Studio
Overview
Explore how to collaborate with AI to expand your creative power in this blended online Masterclass.
Designed for senior creatives and emerging creative leaders, this eight-week blended programme puts your human skills in the spotlight and shows you how to use AI to stretch your creativity and unlock new directions for your work, without ever diluting what makes you truly human.
It pairs the on-demand course AI for Creativity: Amplify your creative practice with a live online cohort. You’ll work through the on-demand content at your own pace every week, then put it to work in live sessions built around expert Q&As, hands-on practice, peer reflection and live feedback.
Course Leaders
Executive Creative Director
Oliver
Full dates
17 February – 7 April 2027
Who it's for
For Creative Directors, ECDs, Heads of Brand / Design / Creative and senior creatives - agency, in‑house or independent.
This course is right for you if you:
- Want to stay sharp and know how to approach the tools without losing what makes your work yours
- Want to move beyond sporadic experimentation and build a coherent, intentional way of working with AI
- Lead teams or work with clients, and need a clear, confident position on AI
- Care about incorporating AI in your practice responsibly and want a grounded, practitioner-led view
- Believe the creative bar should go up, not down. You are not willing to trade craft for convenience, and you want to use AI in a way that raises the standard of your work
By the end of the course, you will
- Adopt a Human‑First mindset
Understand how AI is reshaping creative work, know how to articulate your human advantage with clarity, and be clear on where AI's strengths end and yours begin - Know how to use AI as a collaborator
Have a working knowledge of five roles AI can play across a creative workflow - and the confidence to deploy each one intentionally, from brief to delivery, without losing your creative authority - Design your own AI‑augmented workflow
Map your existing process, identify where AI earns its place, and build and test a workflow that fits how you actually work - Have written your personal AI Playbook
Your stance, your standards, and your guardrails — in your own words, ready to use from Monday - Be able to articulate a clear and confident AI position
Know how to communicate to your team, clients, and stakeholders why you use AI, where it fits in your process, what excellence looks like for you, and the ethical lines you won't cross
Format
The 'AI for Creativity: Studio' programme is hosted online, live and runs alongside the 'AI for Creativity: Amplify Your Creative Practice' on-demand course, for a maximum group of 17.
Need to train your team?
Select any of our courses to run for your team. Get in touch to find out more.