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Creative Copywriting for Teams: The Fundamentals

Supercharge your copywring skills with this team training led by Will Awdry.

Follow this masterclass to get an email the next time it's scheduled.

The ultimate creative writing toolbox for your team, this course will help you and your team get to grips with copy basics and beyond. Covering everything from failsafe and foolproof methods to spark stories, to idea generation techniques and tips for overcoming the dreaded blank page. Flexible to fit with your team’s needs, it can be run as a full-day, half-day or 4-part, online or in-person.

The creative copywriting course that will get members of your organisation to think differently about words and enhance their copywriting craft.

Whether your team is at the early stages of a copywriting career, or a seasoned writer looking to sharpen their skills, this online creative copywriting course, led by Will Awdry, provides inside understanding and some sneaky techniques to boost your team’s creative copywriting skills.

Split into four parts, this virtual creative copywriting course provides a firm grounding in the art of writing for any advertising and design, teaches how to think differently about words, and apply this to client briefs, design projects or advertising creative.

Part 1: Copy Tale-Shaker

Your team will learn how to mix it up and get going. Provocative looseners, opening lines, getting a flavour for your audience. A shot of invigorating spirit to spritz your imagination before you sit down to write.

Part 2: Writing Compressed

Opens doors to help pack your thoughts into tight spaces. Storylines in an instant. Thought bombs that expand in the mind. The art of keeping your writing memorable.  This session will make your words go further.

Part 3: Sharper Arrows

Headlines, email headers, titles. The FAQ is how to improve the barbs that make readers fall for your message.  Practise a dozen ways to puncture audience indifference and bring your idea to life.

Part 4: Writing off the sofa

Active language and how to find it in a few seconds flat.  Some simple, memorable tools that will make your copywriting vivid, immediate and involving.  Easy exercises that are fun and will stay with you. A session that will stretch your team's wingspan even if they’ve been flying for a while.

*This workshop outline is designed for a 7-hour session. Contact us for details on both extended and abbreviated versions of our copywriting workshops.


Who it's for:

  • Teams with new copywriters or those who need to write copy as part of their role. 

  • Managers who find themselves having to write copy for their own businesses 

  • Working copywriters who’d like to polish their writing skills and reignite their enthusiasm for writing 

  • Anyone who wishes to master the art of writing clear and persuasive advertising copy 

  • Anyone who writes web content who would like to sharpen their skills.

By the end of this workshop your team will: 

  • Learn how to fire up their writing and develop failsafe ways to find their strategic compass
  • Developing simple, compelling hooks to engage your audience personally
  • Quickfire brand storyline generation
  • Super compressed narrative development
  • Idea definition and construction
  • Simplifying the message and speedier headline generation
  • Theme and variation to invigorate a campaign
  • A simple, mental toolkit to address any brief
  • More confidence
  • Improved firepower to your language
  • Quickfire idea shaping thanks to reverse thinking
  • Trimming and ordering your message for longer copy
  • How to work with restrictions

Our team training courses can be customised to suit the needs of your business. Contact us to discuss tailoring for location, class size, learning aims and more.


Looking for more information?

If you're interested in learning more about any of our Masterclasses, or have any related queries, please leave your details below and someone will be in touch shortly.

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