Copy, Brand & TOV Consultant
Vikki Ross Writes Ltd
D&AD Course Leader
Brand voice and creative copywriting
Overview
Everything your team needs to know to give brands a voice that people want to hear
Vikki Ross knows a thing or two about how brands talk. She’s been there, tweeted that, and wrote the TOV guidelines. In this team training she’ll give your team a whistle stop tour of words that cuts through the clutter. In this 4-hour course you’ll dive into what a brand voice is and where it comes from, learn how to write in different voices and understand the basics of brand copy techniques.
Course Leaders
Copy, Brand & TOV Consultant
Vikki Ross Writes Ltd
D&AD Course Leader
Who it's for
- Anyone who works in, or is considering joining, an in-house branding or copywriting team
- Brand development in-house teams as well as agency-side
- Copywriters who have to adapt from brand to brand or are looking to pitch to new partners
- Anyone who regularly designs for brands or is responsible for a brand’s visual identity
- Anyone who reviews, approves or schedules brand copy e.g. account or project management team, marketing or promotions team
By the end of the work shop you will
- Understand where a brand voice comes from
- Understand the importance of brand consistency
- Understand how easy it can be to write in different voices
- Understand effective creative and brand copywriting techniques
Ready to get your team started?
Our team training courses can be customised to suit the needs of your business. Get in touch to discuss tailoring for location, class size, learning aims and more.